{"id":860,"date":"2019-12-18T17:17:25","date_gmt":"2019-12-18T09:17:25","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=860"},"modified":"2023-03-10T20:09:25","modified_gmt":"2023-03-10T12:09:25","slug":"crm%e3%80%81dmp%e3%80%81cdp%ef%bc%8c%e4%b8%80%e7%af%87%e5%85%a8%e6%87%82","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/crm%e3%80%81dmp%e3%80%81cdp%ef%bc%8c%e4%b8%80%e7%af%87%e5%85%a8%e6%87%82\/","title":{"rendered":"CRM\u3001DMP\u3001CDP\uff0c\u4e00\u7bc7\u5168\u61c2"},"content":{"rendered":"

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<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CRM-DMP-CDP\u7684\u53d1\u5c55\u8f68\u8ff9<\/em><\/p>\n\n\n\n

CRM \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/h2>\n\n\n\n

\u6700\u6210\u719f\u7684\u6570\u636e\u5e73\u53f0\u662fCRM\u8425\u9500\u6570\u636e\u5e93\u3002\u51e0\u5341\u5e74\u6765\uff0c\u54c1\u724c\u4e00\u76f4\u5728\u4f7f\u7528CRM\u6765\u63a8\u52a8\u76f4\u90ae\u548c\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u3002\u5927\u578b\u6d88\u8d39\u8005\u54c1\u724c\u7684\u8425\u9500\u8005\u59cb\u7ec8\u6e05\u6670\u5730\u8ba4\u8bc6\u5230\u5177\u6709\u4e00\u4e2a360\u00b0\u89c6\u56fe\u6765\u6d1e\u6089\u548c\u5206\u6790\u5ba2\u7684\u91cd\u8981\u4ef7\u503c\u3002\u7136\u800c\u4f20\u7edf\u8425\u9500\u6570\u636e\u5e93\u901a\u5e38\u88ab\u73b0\u4ee3\u8425\u9500\u4eba\u5458\u89c6\u4e3a\u4f20\u7edf\u6280\u672f\uff0c\u751a\u81f3\u88ab\u8ba4\u4e3a\u662f\u8fc7\u65f6\u548c\u4e0d\u5fc5\u8981\u7684\u3002\u5f53\u6709\u66f4\u65b0\u7684\u6280\u672f\u53ef\u4ee5\u63d0\u9ad8\u5168\u9762\u8425\u9500\u8ba1\u5212\u7684\u6709\u6548\u6027\u548c\u6548\u7387\u65f6\uff0c\u5355\u4e00\u7684\u6570\u636e\u6765\u6e90\u5bf9\u4e8e\u6d41\u7a0b\u663e\u5f97\u81f3\u5173\u91cd\u8981\u3002 <\/p>\n\n\n\n

\n\n\u51e0\u4e4e\u6bcf\u4e2a\u516c\u53f8\u90fd\u6709\u5b58\u653e\u5ba2\u6237\u6570\u636e\u7684\u5730\u65b9\uff0c\u79f0\u4e4b\u4e3aCRM\u3002\u53ef\u4ee5\u8bf4\u5982\u679c\u5b83\u88ab\u5229\u7528\u4e8e\u8425\u9500\u6d3b\u52a8\u90a3\u4e48\u5b83\u5c31\u53ef\u4ee5\u88ab\u5b9a\u4e49\u4e3a\u8425\u9500\u6570\u636e\u5e93\u3002\u8425\u9500\u6570\u636e\u5e93\u63d0\u4f9b\u4e86\u5176\u4ed6\u5e73\u53f0\u65e0\u6cd5\u63d0\u4f9b\u7684\u4e00\u4e9b\u5173\u952e\u529f\u80fd\u3002\u8fd9\u4e9b\u5305\u62ec\u79bb\u7ebfID\u7ba1\u7406\uff0c\u6570\u636e\u536b\u751f\uff08data hygiene\uff09\uff0c\u5927\u6570\u636e\u5206\u6790\u4ee5\u53ca\u6f5c\u5728\u7684\u5b9e\u65f6\u4ea4\u4e92\u652f\u6301\u3002\u5728\u6570\u636e\u8425\u9500\u53d1\u5c55\u5230\u521d\u7ea7\u9636\u6bb5\u65f6\uff0cDMP\u51fa\u73b0\u4e86\u3002\n\n<\/p>\n\n\n\n

\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09<\/h2>\n\n\n\n

DMP\u66f4\u591a\u5c5e\u4e8eAdTech\u7684\u8303\u7574\u3002DMP\u5bf9\u4e8e\u7ba1\u7406\u4ed8\u8d39\u5a92\u4f53\u548c\u81ea\u6709\u5a92\u4f53\u7684Cookie\u3001\u8bbe\u5907ID\u3001\u53d7\u4f17\u7fa4\u4f53\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u4ece\u5c55\u793a\u5e7f\u544a\u3001\u7f51\u7ad9\u3001\u79fb\u52a8\u8bbe\u5907\u7b49\u6536\u96c6\u5b9e\u65f6Cookie\u3001\u8bbe\u5907ID\u7b49\u6570\u636e\uff0c\u54c1\u724c\u53ef\u4ee5\u5b9e\u5b9e\u5728\u5728\u5730\u5bf9\u4ed6\u4eec\u771f\u6b63\u5173\u5fc3\u7684\u53d7\u4f17\u5c55\u793a\u5e7f\u544a\uff0c\u4ece\u800c\u63d0\u4f9b\u51fa\u8272\u7684\u4e2a\u6027\u5316\u76f8\u5173\u4f53\u9a8c\u3002\u6bd4\u5982\uff0c\u6781\u8be3\u5e38\u5e38\u63d0\u5230\u7684\u518d\u8425\u9500<\/a>\u3002DMP\u4e5f\u662f\u7b2c\u4e8c\u65b9\u548c\u7b2c\u4e09\u65b9\u6570\u636e\u7684\u95e8\u6237\u3002\u54c1\u724c\u4f7f\u7528\u6b64\u5e73\u53f0\u8d2d\u4e70\u7b2c\u4e09\u65b9\u6570\u636e\u6216\u4e0e\u5176\u4ed6\u7ec4\u7ec7\u5408\u4f5c\u5171\u4eab\u7b2c\u4e8c\u65b9\u6570\u636e\u3002\u5f53\u53d7\u4f17\u6570\u636e\u88ab\u7528\u4e8e\u4e2a\u6027\u5316\u7f51\u7ad9\u4f53\u9a8c\u65f6\uff0cDMP\u7684\u6700\u5927\u4ef7\u503c\u5c31\u6765\u4e86\u3002 <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CDP\u53ef\u4ee5\u4f5c\u4e3aDMP\u7684\u8f93\u5165\u6570\u636e\u6e90<\/em><\/p>\n\n\n\n

\u5728\u7a0b\u5e8f\u5316\u8d2d\u4e70\uff0c\u5c24\u5176\u662fRTB\u4e2d\uff0cDMP\u7684\u4f5c\u7528\u975e\u5e38\u91cd\u8981\u3002\u5b83\u51b3\u5b9a\u4e86\u5e7f\u544a\u7684\u6295\u653e\u662f\u5426\u7cbe\u51c6\u3002DSP\u8fd9\u73a9\u610f\u8fde\u7684\u4e0d\u662fCDP\u800c\u662fDMP\uff0c\u867d\u7136CDP\u53ef\u4ee5\u4e3aDMP\u63d0\u4f9b\u6570\u636e\u3002 <\/p>\n\n\n\n

DMP\u7684\u6700\u5927\u4f18\u70b9\u662f\u5b83\u63a8\u52a8\u4e86\u5e7f\u544a\u548c\u7f51\u7ad9\u4f53\u9a8c\u7684\u201c\u5343\u4eba\u5343\u9762\u201d\uff0c\u4f46\u662fDMP\u4e5f\u5c40\u9650\u4e8eCookie\u3001\u8bbe\u5907ID\u8fd9\u4e9bProxy\u3002\u8fd9\u4e9b\u6570\u636e\u591a\u4e3a\u533f\u540d\u6570\u636e\uff0c\u751f\u5b58\u671f\u4e0d\u957f\u3002\u7531\u6b64\u6211\u4eec\u53ef\u4ee5\u76f4\u89c2\u8ba4\u8bc6\u5230DMP\u7684\u6700\u5927\u7f3a\u70b9\u2014\u2014\u7f3a\u4e4f\u4e2a\u4eba\u8eab\u4efd\u4fe1\u606f\uff08PII\uff09\u3002 <\/p>\n\n\n\n

\u7edd\u5927\u90e8\u5206\u54c1\u724c\u5e76\u4e0d\u5177\u5907\u5efa\u7acbDMP\u7684\u80fd\u529b\uff0c\u8fd9\u9700\u8981\u975e\u5e38\u5927\u7684\u7b2c\u4e09\u65b9\u811a\u672c\u8986\u76d6\u548cSDK\u8986\u76d6\u3002\u56e0\u6b64\uff0c\u5f80\u5f80\u53ea\u6709\u5927\u578b\u4e92\u8054\u7f51\u516c\u53f8\u3001\u5a92\u4f53\u3001\u5927\u578b\u5e7f\u544a\u4ee3\u7406\u548c\u4e13\u6ce8\u4e8e\u7b2c\u4e09\u65b9\u5e7f\u544a\u8ddf\u8e2a\u7684\u4f01\u4e1a\u5177\u5907\u5efa\u7acb\u6709\u6548\u7684DMP\u7684\u5b9e\u529b\u3002\u5728\u56fd\u5185\uff0c\u5a92\u4f53\u5f80\u5f80\u5df2\u7ecf\u63d0\u4f9b\u4e86\u90e8\u5206DMP\u7684\u529f\u80fd\uff0c\u4ee5\u63d0\u5347\u81ea\u8eab\u5e73\u53f0\u6295\u653e\u7684\u6548\u679c\u3002<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5e7f\u544a\u4ee3\u7406\u7528DMP\uff0c\u54c1\u724c\u8425\u9500\u8005\u7528CDP<\/em><\/p>\n\n\n\n

\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09<\/h2>\n\n\n\n

DMP\u7f3a\u4e4f\u4e2a\u4eba\u8eab\u4efd\u4fe1\u606f\u7684\u8fd9\u4e00\u5c40\u9650\u6027\u6070\u6070\u662f\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\u7684\u4f18\u70b9\u3002<\/strong>CDP\u662f\u8425\u9500\u6570\u636e\u683c\u5c40\u4e2d\u7684\u65b0\u73a9\u5bb6\u3002\u50cfGoogle\uff0cFacebook\u8fd8\u6709\u5899\u5185\u7684BAT\u6709\u7740\u5927\u91cf\u7684PII\u6570\u636e\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u4e00\u5b9a\u4f1a\u8fd1\u6c34\u697c\u53f0\u5efa\u7acbCDP\u6765\u589e\u5f3aDMP\u7684\u539f\u56e0\u3002CDP\u662f\u4eba\u4eec\u6700\u5bb9\u6613\u6df7\u6dc6\u7684\u533a\u57df\uff0c\u56e0\u4e3a\u5b83\u5728\u4e09\u79cd\u6280\u672f\u80fd\u529b\u4e4b\u95f4\u5f15\u5165\u4e86\u91cd\u53e0 \u2013 \u6216\u8005\u66f4\u7cdf\u7cd5\u7684\u662f\u91cd\u53e0\u7684\u9519\u89c9\u3002\u6709\u4e9b\u529f\u80fd\u542c\u8d77\u6765\u50cf\u662f\u76f8\u540c\u7684\uff0c\u4f46\u662f\u5f53\u4f60\u8fdb\u5165\u90e8\u7f72\u65f6\uff0c\u4f60\u4f1a\u53d1\u73b0\u5b83\u4eec\u4e0d\u662f\u3002\u6dfb\u52a0PII\u6216\u8005\u8bf4\u7b2c\u4e00\u65b9\u6570\u636e\u4f1a\u589e\u52a0\u56f4\u7ed5\u6280\u672f\u51b3\u7b56\u7684\u590d\u6742\u6027\u3002\n\n<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CDP\u540c\u6837\u652f\u6301\u533f\u540d\u6570\u636e\uff0c\u56e0\u6b64\u548c\u53ea\u652f\u6301\u5b9e\u540d\u6570\u636e\u7684CRM\u4e0d\u540c<\/em><\/p>\n\n\n\n

CDP\u63d0\u4f9b\u4e86\u524d\u4e24\u4e2a\u6570\u636e\u89e3\u51b3\u65b9\u6848\u4e2d\u672a\u63d0\u4f9b\u7684\u4e24\u4e2a\u975e\u5e38\u6709\u4ef7\u503c\u7684\u529f\u80fd\u3002\u7b2c\u4e00\u4e2a\u662f\u57fa\u4e8ePII\u7684\u5b9e\u65f6\u53d7\u4f17\u7ba1\u7406\u3002\u4f7f\u7528\u4ece\u60a8\u7684\u7f51\u7ad9\u6216\u5176\u4ed6\u81ea\u6709\u5a92\u4f53\u6536\u96c6\u7684\u4fe1\u53f7\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u57fa\u4e8e\u771f\u4eba\u7684\u53d7\u4f17\uff0c\u6240\u8c13\u4eba\u672c\u8425\u9500\uff08People-based Marketing\uff09\uff0c\u5e76\u5c06\u5176\u7528\u4e8e\u4e2a\u6027\u5316\u7684\u4f18\u60e0\u6216\u4f53\u9a8c\u3002 CDP\u8fd8\u63d0\u4f9b\u5b9e\u65f6\u8eab\u4efd\u89e3\u6790\u3002\u5927\u591a\u6570\u54c1\u724c\u90fd\u901a\u8fc7\u5ba2\u6237\u6570\u636e\u96c6\u6210\uff08CDI\uff09\u6765\u786e\u5b9a\u79bb\u7ebfID\u7ba1\u7406\u4ee5\u8fde\u63a5\u6d88\u8d39\u8005\uff0c\u4f46\u5f88\u5c11\u6709\u4eba\u80fd\u591f\u6709\u6548\u5730\u786e\u5b9a\u6570\u5b57\u6570\u636e\u96c6\u6210\u7684\u7ba1\u7406\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5c06\u8fd9\u4e9b\u6570\u5b57\u4ea4\u4e92\u8fde\u63a5\u5230\u79bb\u7ebfCDI\u7aef\u3002\u8fd9\u662f\u4e86\u89e3\u6d88\u8d39\u8005\u8de8\u5a92\u4f53\u548c\u6e20\u9053\u4e92\u52a8\u70b9\u7684\u5173\u952e\u90e8\u5206\uff0c\u51c6\u786e\u7684\u5206\u5757\u5f52\u56e0\u4e5f\u9700\u8981\u5b83\u3002 <\/p>\n\n\n\n

\u8fd8\u6ca1\u641e\u6e05\u695a\uff1f\u629b\u5f00\u7565\u663e\u9648\u65e7\u7684CRM\uff0c\u6211\u4eec\u6765\u6bd4\u8f83\u4e0bCDP\u548cDMP\u7684\u5dee\u5f02\u3002 CDP\u548cDMP\u7684\u56db\u5927\u5dee\u5f02<\/p>\n\n\n\n

CDP\u548cDMP\u7684\u56db\u5927\u5dee\u5f02<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

DMP\u548cCDP\uff0c\u8c01\u4e5f\u4ee3\u66ff\u4e0d\u4e86\u8c01<\/em><\/p>\n\n\n\n

1. \u529f\u80fd<\/h3>\n\n\n\n

DMP\u65e8\u5728\u4e3a\u5e7f\u544a\u5e73\u53f0\u63d0\u4f9b\u4e00\u79cd\u529f\u80fd\u3002\u5b83\u4ece\u4e0d\u540c\u6765\u6e90\u6536\u96c6\u6570\u636e\uff0c\u7136\u540e\u5bf9\u8be5\u6570\u636e\u8fdb\u884c\u5206\u7c7b\u548c\u5206\u7c7b\u3002\u7136\u540e\u5bf9\u6570\u636e\u8fdb\u884c\u7ec6\u5206\uff0c\u4ee5\u4fbf\u8425\u9500\u4eba\u5458\u548c\u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u5b9a\u4f4d\u5ba2\u6237\u3002<\/p>\n\n\n\n

\u53e6\u4e00\u65b9\u9762\uff0cCDP\u7528\u4e00\u4e2a\u8bb0\u5f55\u7cfb\u7edf\u6765\u7ba1\u7406\u516c\u53f8\u7684\u771f\u5b9e\u5ba2\u6237\u3002 CDP\u4ece\u516c\u53f8\u6570\u636e\u5e93\uff0cCRM\uff0c\u7f51\u7ad9\uff0capp\u6216\u4ea4\u6613\u7cfb\u7edf\u6536\u96c6\u6570\u636e\uff0c\u6765\u51c6\u5907\u4f18\u60e0\u3001\u4fc3\u9500\u548c\u81ea\u5b9a\u4e49\u7535\u5b50\u90ae\u4ef6\u3002 CDP\u8fd8\u53ef\u7528\u4e8e\u521b\u5efa\u5ba2\u6237\u5728\u767b\u5f55\u7f51\u7ad9\u65f6\u67e5\u770b\u7684\u81ea\u5b9a\u4e49Web\u5185\u5bb9\u3002<\/p>\n\n\n\n

2. \u8fd0\u8425\u6570\u636e\u7c7b\u578b<\/h3>\n\n\n\n

CDP\u548cDMP\u4e3b\u8981\u5904\u7406\u4e09\u79cd\u7c7b\u578b\u7684\u6570\u636e\u2014\u2014\u7b2c\u4e00\u65b9\uff0c\u7b2c\u4e8c\u65b9\u548c\u7b2c\u4e09\u65b9\u6570\u636e\u3002<\/p>\n\n\n\n

  1. \u7b2c\u4e00\u65b9\u6570\u636e\u76f4\u63a5\u6765\u81ea\u771f\u5b9e\u5ba2\u6237\u5e76\u4e0e\u516c\u53f8\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u8fdb\u884c\u8fc7\u4e92\u52a8\u7684\u5ba2\u6237\u3002\u5b83\u4e5f\u53ef\u4ee5\u4eceCRM\u751f\u6210\uff0c\u901a\u8fc7\u516c\u53f8\u7f51\u7ad9\u8d2d\u4e70\u4ea4\u6613\u6216\u901a\u8baf\u8ba2\u9605\u6ce8\u518c\u3002<\/li>
  2. \u7b2c\u4e8c\u65b9\u6570\u636e\u662f\u4ece\u53e6\u4e00\u5bb6\u516c\u53f8\u8d2d\u4e70\u7684\u4ed6\u4eec\u76f4\u63a5\u6536\u96c6\u7684\u6570\u636e\u3002<\/li>
  3. \u7b2c\u4e09\u65b9\u6570\u636e\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684\u96c6\u5408\uff0c\u5b83\u7ecf\u5e38\u4f34\u968f\u7740\u9690\u79c1\u95ee\u9898\u3002<\/li><\/ol>\n\n\n\n

    DMP\u7684\u4e3b\u8981\u76ee\u6807\u662f\u7b2c\u4e09\u65b9\u6570\u636e\uff0c\u5e76\u4f7f\u7528\u533f\u540d\u6807\u8bb0\uff0c\u5982IP\u5730\u5740\u3001\u8bbe\u5907\u548ccookie\u3002\u4f46\u662fCDP\u7684\u4e3b\u8981\u76ee\u6807\u662f\u7b2c\u4e00\u65b9\u6570\u636e\u5e76\u5b58\u50a8\u4e2a\u4eba\u8eab\u4efd\u4fe1\u606f\uff0c\u5982\u59d3\u540d\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u90ae\u5bc4\u5730\u5740\u548c\u8054\u7cfb\u7535\u8bdd\u3002<\/p>\n\n\n\n

    3. \u7528\u6237\u8096\u50cf<\/h3>\n\n\n\n

    DMP\u7684\u7528\u6237\u8096\u50cf\u4e13\u6ce8\u4e8e\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u548c\u5206\u7c7b\uff0c\u5e76\u4e14\u5f88\u5c11\u4f1a\u7ef4\u6301\u6301\u7eed\u8d85\u8fc790\u5929\u751f\u547d\u5468\u671f\u7684Cookie\u3002\u7531\u4e8e\u6570\u636e\u662f\u533f\u540d\u7684\uff0c\u56e0\u6b64DMP\u4f1a\u57fa\u4e8e\u82e5\u5e72\u88ab\u79f0\u4e3a\u6982\u7387\u5339\u914d\u7684\u5b57\u6bb5\u503c\u8fdb\u884c\u6570\u636e\u9009\u62e9\u3002<\/p>\n\n\n\n

    \u53e6\u4e00\u65b9\u9762\uff0cCDP\u6d88\u9664\u4e86\u731c\u6d4b\u5e76\u6839\u636e\u7279\u5b9a\u7684\u5ba2\u6237\u6807\u8bc6\u7b26\uff08\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff09\u8fdb\u884c\u6570\u636e\u9009\u62e9\u3002\u7531\u4e8e\u6b64\u5339\u914d\u5728\u6574\u4e2a\u6570\u636e\u96c6\u4e2d\u662f\u4e00\u81f4\u7684\uff0c\u56e0\u6b64\u79f0\u4e3a\u786e\u5b9a\u6027\u5339\u914d\u3002<\/p>\n\n\n\n

    CDP\u53ef\u4ee5\u96c6\u6210\u5728\u7ebf\u548c\u79bb\u7ebf\u6570\u636e\uff0c\u5e76\u4f7f\u7528\u5ba2\u6237\u5206\u6790\u548c\u673a\u5668\u5b66\u4e60\u6765\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u800cDMP\u53ea\u80fd\u4e3a\u5e7f\u544a\u63d0\u4f9b\u533f\u540d\u53d7\u4f17\u3002<\/p>\n\n\n\n

    4. \u6570\u636e\u6355\u83b7<\/h3>\n\n\n\n

    DMP\u5728\u6355\u83b7\u901a\u7528\u6570\u636e\u65f6\u5f88\u6709\u7528\u3002\u4f8b\u5982\u5f53\u7279\u5b9a\u7528\u6237\u8bbf\u95ee\u7f51\u7ad9\u65f6\u8bb0\u5f55\u5b83\u4eec\u5728\u9875\u9762\u4e0a\u7684\u65f6\u95f4\u957f\u5ea6\u3002 CDP\u53ef\u4ee5\u66f4\u8fdb\u4e00\u6b65\u5206\u6790\u7528\u6237\u662f\u5426\u53ef\u4ee5\u8f6c\u6362\u4e3a\u5ba2\u6237\u6216\u6839\u636e\u5ba2\u6237\u8bbf\u95ee\u6587\u7ae0\u548c\u641c\u7d22\u7279\u5b9a\u4ea7\u54c1\u7684\u503e\u5411\u548c\u4e0a\u4e0b\u6587\u6765\u7406\u89e3\u5174\u8da3\u548c\u9700\u6c42\u3002<\/p>\n\n\n\n

    DMP\u5bf9\u5e7f\u544a\u6e20\u9053\u975e\u5e38\u6709\u5e2e\u52a9\uff0c\u53ef\u4ee5\u6839\u636e\u7279\u5b9a\u53d7\u4f17\u505a\u51fa\u8fc5\u901f\u7684\u8425\u9500\u4e3b\u52a8\u6027\u51b3\u7b56\u3002CDP\u5141\u8bb8\u8bbf\u95ee\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\uff0c\u79bb\u7ebf\u4ea4\u6613\uff0c\u751a\u81f3\u53ef\u4ee5\u6355\u83b7\u793e\u4ea4\u60c5\u7eea\uff0c\u56e0\u4e3a\u5b83\u4eec\u88ab\u6807\u8bb0\u6709\u552f\u4e00\u7684\u5ba2\u6237\u6807\u8bc6\u7b26\u3002<\/p>\n\n\n\n

    DMP\u53ea\u80fd\u663e\u793a\u4e0e\u7ec6\u5206\u6570\u636e\u76f8\u5173\u7684\u6295\u653e\u7ee9\u6548\uff0c\u7136\u540e\u9700\u8981\u5c06\u5176\u63d0\u53d6\u5230\u5916\u90e8\u4ee5\u8fdb\u884c\u5ba2\u6237\u5206\u6790\u3002CDP\u5b58\u50a8\u5386\u53f2\u6570\u636e\uff0c\u4f7f\u5176\u80fd\u591f\u6355\u83b7\u5ba2\u6237\u901a\u4fe1\uff0c\u4ea7\u54c1\u6216\u670d\u52a1\u4ea4\u6613\uff0c\u751a\u81f3\u5229\u7528\u673a\u5668\u5b66\u4e60\u548c\u4eba\u5de5\u667a\u80fd\u5c06\u60c5\u7eea\u4e0e\u5ba2\u6237\u884c\u4e3a\u76f8\u5173\u8054\u3002<\/p>\n\n\n\n

    DMP\u4e3b\u8981\u63a8\u9001\uff08Push\uff09\u6570\u636e\u4ee5\u6dfb\u52a0\u7f51\u7edc\uff0c\u800cCDP\u80fd\u591f\u540c\u65f6\u63d0\u4f9b\u62c9\u5165\uff08Pull\uff09\u548c\u63a8\u51fa\uff08Push\uff09\u6570\u636e\u3002 CDP\u8fd8\u5177\u6709\u63a5\u5165Facebook\u3001Google\u5e7f\u544a\u7b49\u7684\u989d\u5916\u4f18\u52bf\uff0c\u751a\u81f3\u53ef\u4ee5\u5c06\u6570\u636e\u53d1\u9001\u5230DMP\uff08Data Onboarding\uff09\u3002<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u4f60\u53ef\u4ee5\u4eceCDP\u52a0\u8f7d\u6570\u636e\u5230DMP<\/em><\/p>\n\n\n\n

    \u5728CDP\u6216DMP\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9<\/h2>\n\n\n\n

    \u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\u548c\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u542c\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u5e76\u4e14\u5171\u4eab\u4e00\u4e9b\u5171\u540c\u7684\u5c5e\u6027\u3002\u4f46\u662f\u5c31\u50cf\u4e0a\u9762\u6781\u8be3\u4ecb\u7ecd\u7684\u90a3\u6837\uff0c\u8fd9\u4e9b\u5e73\u53f0\u5b9e\u9645\u4e0a\u5b58\u5728\u8bb8\u591a\u5dee\u5f02\u3002<\/p>\n\n\n\n

    \u9009\u62e9CDP\u6216DMP\u65f6\u9700\u8981\u8003\u8651\u8bb8\u591a\u56e0\u7d20\u3002\u4e86\u89e3\u60a8\u671f\u671b\u7684\u7ed3\u679c\u548c\u76ee\u6807\u5c06\u6709\u52a9\u4e8e\u51b3\u7b56\u8fc7\u7a0b\u3002\u4e00\u65e6\u60a8\u6709\u660e\u786e\u7684\u671f\u671b\uff0c\u786e\u5b9a\u6ee1\u8db3\u60a8\u9700\u6c42\u7684\u6700\u4f73\u5e73\u53f0\u5c31\u5f88\u7b80\u5355\u3002<\/p>\n\n\n\n

    \u5c3d\u7ba1\u5728\u8bb8\u591a\u60c5\u51b5\u4e0bCDP\u548cDMP\u76f8\u4e92\u8865\u5145\uff0c\u4f46\u5982\u679c\u60a8\u4e3b\u8981\u4ece\u4f9b\u5e94\u5546\u5904\u5bfb\u627e\u7b2c\u4e09\u65b9\u6570\u636e\uff0c\u5219DMP\u53ef\u80fd\u662f\u4e00\u4e2a\u5408\u9002\u7684\u5e73\u53f0\u3002 \u4f46\u662f\uff0c\u8981\u4f7f\u957f\u671f\u5ba2\u6237\u80fd\u591f\u5229\u7528\u60a8\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u60a8\u9700\u8981\u4e00\u4e2aCDP\u3002<\/p>\n\n\n\n

    \u5bf9\u4e8e\u5927\u578b\u7ec4\u7ec7\u800c\u8a00\uff0c\u6240\u6709\u8fd9\u4e9b\u5de5\u5177\u5bf9\u4e8e\u5f3a\u5927\u7684MarTech\u80fd\u529b\u81f3\u5173\u91cd\u8981\u3002\u4ed6\u4eec\u9700\u8981\u96c6\u4e2d\u6240\u6709\u6570\u636e\u5e76\u83b7\u5f97\u8425\u9500\u6570\u636e\u5e93\u4e2d\u7684\u89c1\u89e3\u3002\u7ba1\u7406\u8de8DSP\u7684\u5927\u578b\u5a92\u4f53\u652f\u51fa\uff0c\u5728DMP\u4e2d\u4f7f\u7528\u7b2c\u4e09\u65b9\u6570\u636e\uff0c\u6700\u540e\uff0c\u4f7f\u7528CDP\u901a\u8fc7\u5b9e\u65f6ID\u7ba1\u7406\u5c06\u5176\u4ed6\u4e24\u4e2a\u5e73\u53f0\u4e4b\u95f4\u7684\u53d7\u4f17\u8fde\u63a5\u8d77\u6765\u3002\u5bf9\u4e8e\u62e5\u6709\u975e\u5e38\u5c11\u7684MarTech\u7684\u5c0f\u578b\u7ec4\u7ec7\uff0cCDP\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\u3002\u5b83\u4eec\u5177\u6709\u8bb8\u591a\u53d7\u4f17\u7ba1\u7406\u529f\u80fd\uff0c\u8fd9\u4e9b\u529f\u80fd\u901a\u5e38\u51fa\u73b0\u5728\u5e7f\u544a\u7cfb\u5217\u81ea\u52a8\u5316\u5de5\u5177\u4e2d\uff0c\u4f46\u8f6f\u4ef6\u8bb8\u53ef\u548c\u90e8\u7f72\u6210\u672c\u4e5f\u4f1a\u662f\u4e00\u5927\u6210\u672c\u3002<\/p>\n\n\n\n

    \u8bb8\u591a\u4f9b\u5e94\u5546\u627f\u8bfa\u63d0\u4f9b\u4e00\u79cd\u795e\u5947\u7684\u6570\u636e\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4ee5\u89e3\u51b3\u4e91\u4e2d\u7684\u6240\u6709\u6570\u636e\u9700\u6c42\u3002\u8bf7\u8bb0\u4f4f\uff0c\u4ece\u4e0d\u540c\u6765\u6e90\u6536\u96c6\u6570\u636e\u4ecd\u7136\u662f\u9700\u8981\u6570\u636e\u5e93\u6216\u6570\u636e\u5e73\u53f0\u7684\u6df7\u4e71\u5de5\u4f5c\u3002<\/strong>\u8fd9\u5e94\u8be5\u662f\u8fdb\u884c\u539f\u59cb\u5206\u6790\u548c\u6570\u636e\u536b\u751f\u7684\u5730\u65b9\u3002\u6bcf\u4e2a\u7ec4\u7ec7\u90fd\u5c06\u62e5\u6709\u6700\u9002\u5408\u4ed6\u4eec\u7684CRM\u3001DMP\u3001CDP\u4e09\u79cd\u5de5\u5177\u7684\u201c\u6b63\u786e\u201d\u7ec4\u5408\u3002\u7ec4\u7ec7\u5e94\u8be5\u52aa\u529b\u4e86\u89e3\u5b83\u4eec\u7684\u4f4d\u7f6e\u4ee5\u53ca\u5b83\u4eec\u4f5c\u4e3a\u4f01\u4e1a\u7684\u53d1\u5c55\u65b9\u5411\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u53ef\u4ee5\u81ea\u4fe1\u5730\u786e\u5b9a\u5de5\u5177\u7684\u7ec4\u5408\u5bf9\u4ed6\u4eec\u6765\u8bf4\u662f\u4ec0\u4e48\u6837\u7684\u3002<\/p>\n\n\n\n

    \u56e0\u6b64\u5982\u679c\u4f60\u4e0d\u662f\u5f88\u95f2\u5f88\u6709\u8d44\u6e90\u5f88\u6709\u7406\u60f3\u7684\u8bdd\uff0c\u5efa\u8bae\u60a8\u5148\u4eceCDP\u5165\u624b\uff0cDMP\u7684\u4e8b\u5c31\u5148\u4ea4\u7ed9\u5a92\u4f53\u548c\u7b2c\u4e09\u65b9\u5e73\u53f0\u5427<\/strong>\u3002\u6bd5\u7adf\u80fd\u591f\u4eceCDP\u4e2d\u83b7\u5f97\u4eba\u7fa4\u548c\u6269\u5c55\u4eba\u7fa4\uff08Lookalike\uff09\u7684\u8f93\u5165\u5df2\u7ecf\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u6210\u679c\u4e86\uff0c\u4e0d\u662f\u5417\uff1f<\/p>\n

    \r\n
    \r\n \r\n <\/i>\r\n <\/a>\r\n 0 <\/span>\r\n<\/div>
    \r\n \r\n <\/i>\r\n <\/a>\r\n 0<\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

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