{"id":4596,"date":"2020-03-14T05:40:41","date_gmt":"2020-03-13T21:40:41","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=4596"},"modified":"2024-06-17T15:18:10","modified_gmt":"2024-06-17T07:18:10","slug":"digital-103-the-case-for-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/digital-103-the-case-for-digital-transformation\/","title":{"rendered":"\u6570\u5b57\u5316103\uff1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6848\u4f8b"},"content":{"rendered":"<p>\n\n\u5728\u5b9e\u8df5\u4e2d\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u662f\u4ec0\u4e48\u6837\u7684\uff1f\u5b83\u5df2\u7ecf\u6539\u53d8\u4e86\u6211\u4eec\u5f00\u5c55\u4e1a\u52a1\u7684\u65b9\u5f0f\u5417\uff1f\u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u5728\u8425\u9500\uff0c\u9500\u552e\u548c\u670d\u52a1\u65b9\u9762\u8fdb\u884c\u6570\u5b57\u521b\u65b0\u7684\u793a\u4f8b\uff0c\u8fd9\u4e9b\u793a\u4f8b\u53ef\u4ee5\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u5ba2\u6237\u5173\u7cfb\u5e76\u8d4b\u4e88\u6240\u6709\u884c\u4e1a\u7684\u5458\u5de5\u6743\u529b\u3002<\/p>\n\n\n\n<h2 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id=\"examples-of-digital-transformation-in-marketing\">\u8425\u9500\u4e2d\u7684\u6570\u5b57\u5316\u8f6c\u578b\u793a\u4f8b\u3002<\/h2>\n\n\n\n<p>\u5728\u8f83\u9ad8\u7684\u6c34\u5e73\u4e0a\uff0c\u8425\u9500\u6570\u5b57\u5316\u8f6c\u578b\u7684\u76ee\u6807\u662f\u627e\u5230\u66f4\u591a\u7684\u5ba2\u6237\uff0c\u800c\u82b1\u8d39\u66f4\u5c11\u7684\u94b1\u3002\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u51fa\u8272\u7684\u6570\u5b57\u8425\u9500\u53ef\u4ee5\u4ea7\u751f\u66f4\u591a\u4f18\u8d28\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5e2e\u52a9\u60a8\u4e0e\u6240\u6709\u5ba2\u6237\uff08\u65e0\u8bba\u662f\u54c1\u724c\u65b0\u624b\u8fd8\u662f\u957f\u671f\u5fe0\u5b9e\u62e5\u62a4\u8005\uff09\u4fdd\u6301\u7d27\u5bc6\u8054\u7cfb\u3002<\/p>\n\n\n\n<p>\u4ece\u6a21\u62df\u8425\u9500\u6750\u6599\u5411\u6570\u5b57\u8425\u9500\u6750\u6599\u7684\u8f6c\u53d8\u5728\u4e24\u4e2a\u65b9\u9762\u4e3a\u8fd9\u4e9b\u5de5\u4f5c\u63d0\u4f9b\u4e86\u5e2e\u52a9\u3002\u9996\u5148\uff0c\u6570\u5b57\u6750\u6599\u7684\u751f\u4ea7\u548c\u53d1\u884c\u901a\u5e38\u6bd4\u6a21\u62df\u5a92\u4f53\u4fbf\u5b9c\u3002\u5c24\u5176\u662f\uff0c\u7535\u5b50\u90ae\u4ef6\u6bd4\u5370\u5237\u548c\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u4fbf\u5b9c\u5f97\u591a\u3002\u5176\u6b21\uff0c\u6570\u5b57\u8425\u9500\u4e3a<a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/what-is-marketing-automation\/\">\u8425\u9500\u81ea\u52a8\u5316<\/a>\uff0c\u5206\u6790\u8ddf\u8e2a\u4ee5\u53ca\u4ee5\u6a21\u62df\u65b9\u5f0f\u65e0\u6cd5\u5b9e\u73b0\u7684\u4e0e\u5ba2\u6237\u7684\u5bf9\u8bdd\u6253\u5f00\u4e86\u5927\u95e8\u3002<\/p>\n\n\n\n<p>\n\n\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6784\u5efa\u4e00\u5bf9\u4e00\u7684\u65c5\u7a0b\u6765\u89c2\u5bdf\u5ba2\u6237\u7684\u884c\u4e3a\uff0c\u5e76\u6cbf\u9014\u5851\u9020\u6700\u9002\u5408\u6bcf\u4e2a\u8d2d\u4e70\u8005\u7684\u4f53\u9a8c\uff0c\u800c\u4e0d\u5fc5\u5728\u6f0f\u6597\u4e2d\u8ba1\u5212\u4e00\u6b21\u5343\u7bc7\u4e00\u5f8b\u7684\u65c5\u7a0b\u3002\u73b0\u5728\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u518d\u5355\u51ed\u76f4\u89c9\u548c\u76f4\u89c9\uff0c\u800c\u662f\u638c\u63e1\u4e86\u4ee5\u6570\u636e\u4e3a\u4f9d\u636e\u7684\u6d1e\u5bdf\u529b\uff0c\u4ee5\u5e2e\u52a9\u5236\u5b9a\u8fd9\u4e9b\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"digital-transformation-helps-marketers-connect-with-individual-customers\">\u6570\u5b57\u5316\u8f6c\u578b\u53ef\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4e0e\u4e2a\u4eba\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u3002<\/h2>\n\n\n\n<p>\u5728\u201c&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/2016\/09\/marketing-digital-transformation.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u6b22\u8fce\u5ba2\u6237\u65f6\u4ee3\u7684\u8425\u9500<\/a>&nbsp;\u201d\u4e2d\uff0c\u6211\u4eec\u4ed4\u7ec6\u7814\u7a76\u4e86\u6700\u53d7\u6b22\u8fce\u7684\u6570\u5b57\u5de5\u5177\uff0c\u4ee5\u53ca\u8425\u9500\u4eba\u5458\u5982\u4f55\u5728\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4e2d\u5229\u7528\u5b83\u4eec\u3002\u6574\u7bc7\u6587\u7ae0\u503c\u5f97\u4e00\u8bfb\uff0c\u5e76\u4e14\u662f\u4ece\u4e91\u8ba1\u7b97\u5230\u4eba\u5de5\u667a\u80fd\u7b49\u6280\u672f\u5982\u4f55\u5e2e\u52a9\u60a8\u4e0e\u5ba2\u6237\u66f4\u7d27\u5bc6\u8054\u7cfb\u7684\u7edd\u4f73\u5165\u95e8\u3002\u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u8be5\u6587\u7ae0\u4e2d\u7684\u4e00\u4e9b\u793a\u4f8b\uff0c\u8fd9\u4e9b\u793a\u4f8b\u8be6\u7ec6\u8bf4\u660e\u5982\u4f55\u6570\u5b57\u5316\u8f6c\u6362\u6d88\u606f\u4f20\u9012\u7b56\u7565\u5982\u4f55\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u5e76\u964d\u4f4e\u6210\u672c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u4f20\u7edf\u8425\u9500\u6e20\u9053<\/strong><\/td><td><strong>\u6570\u5b57\u8425\u9500\u6e20\u9053<\/strong><\/td><td><strong>\u8f6c\u578b\u5f71\u54cd<\/strong><\/td><\/tr><tr><td>\u5370\u5237\u6750\u6599<\/td><td>\u6570\u5b57\u8d44\u6599<\/td><td>\u964d\u4f4e\u5370\u5237\u548c\u53d1\u884c\u6210\u672c\uff1b\u57fa\u4e8e\u6570\u5b57\u4e92\u52a8\u5bf9\u524d\u666f\u8fdb\u884c\u8bc4\u5206\/\u5206\u7ea7\u7684\u80fd\u529b<\/td><\/tr><tr><td>\u6253\u5370\u90ae\u4ef6\u6d3b\u52a8<\/td><td>\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8<\/td><td>\u51cf\u5c11\u6253\u5370\u548c\u90ae\u5bc4\u8d39\u7528\uff1b\u66f4\u5927\u7684\u89c4\u6a21\u548c\u4e2a\u6027\u5316<br><\/td><\/tr><tr><td>\u5e73\u9762\/\u5e7f\u544a\u200b\u200b\u724c\u5e7f\u544a<\/td><td>\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a<\/td><td>\u4e2a\u6027\u5316\u5b9a\u4f4d&nbsp;\u76f8\u4f3c\u53d7\u4f17\u7fa4\u4f53\u5b9a\u4f4d<br><\/td><\/tr><tr><td>\u5b9e\u4f53\u5e97\u9762<\/td><td>\u7f51\u7ad9\/\u7535\u5b50\u5546\u52a1\u7f51\u7ad9<\/td><td>\u6d88\u9664\u79df\u91d1\/\u6c34\u7535\u8d39\uff1b\u53ef\u8fbe\u6027\u548c\u89c4\u6a21\uff1b\u5927\u89c4\u6a21\u57f9\u517b\u524d\u666f\u7684\u673a\u4f1a<br><\/td><\/tr><tr><td>\u4f1a\u5458\u5361<\/td><td>\u79fb\u52a8\u5e94\u7528<\/td><td>\u51cf\u5c11\u6ce8\u518c\u6469\u64e6\uff1b\u964d\u4f4e\u6253\u5370\u5361\u6210\u672c\uff1b\u4e2a\u6027\u5316\u4fc3\u9500\u5e76\u5b9e\u65f6\u89e6\u53d1\u62a5\u4ef7\u7684\u80fd\u529b\uff1b\u5411\u5ba2\u6237\u63a8\u9001\u62a5\u4ef7\u548c\u6d88\u606f\u7684\u673a\u4f1a\u3002<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" 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class=\"wp-block-heading\" id=\"data-makes-every-sales-rep-productive\">\u6570\u636e\u4f7f\u6bcf\u4e2a\u9500\u552e\u4ee3\u8868\u90fd\u5bcc\u6709\u6210\u6548\u3002<\/h2>\n\n\n\n<p>\u9500\u552e\u4eba\u5458\u7279\u522b\u53d7\u76ca\u4e8e\u8bbf\u95ee\u66f4\u591a\u66f4\u597d\u7684\u6570\u636e\u3002\u5f53\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u5728<a href=\"https:\/\/www.salesforce.com\/crm\/what-is-crm\/\">CRM\u4e0a<\/a>\u5171\u4eab\u4fe1\u606f\u65f6\uff0c\u5404\u4e2a\u9500\u552e\u4ee3\u8868\u8fdb\u5165\u9500\u552e\u6d3b\u52a8\u5e76\u5728\u5e73\u53f0\u4e0a\u4fdd\u6301\u5176\u7ba1\u9053\u7684\u6700\u65b0\u72b6\u6001\uff0c\u5219\u4fe1\u606f\u53ef\u4ee5\u5728\u6574\u4e2a\u7ec4\u7ec7\u4e2d\u81ea\u7531\u6d41\u52a8\u3002<\/p>\n\n\n\n<p>\u4ece\u90a3\u91cc\u5f00\u59cb\uff0c\u53d1\u751f\u4e86\u4e24\u4ef6\u4e8b\u3002\u9996\u5148\uff0c\u66f4\u591a\u5173\u6ce8\u76f8\u540c\u4fe1\u606f\u610f\u5473\u7740\u66f4\u591a\u673a\u4f1a\u5728\u6574\u4e2a\u4f01\u4e1a\u4e2d\u5171\u4eab\u60c5\u62a5\u3002\u4e5f\u8bb8\u6765\u81ea\u5e02\u573a\u8425\u9500\u8fd0\u8425\u5546\u7684\u4eba\u770b\u5230\u4e86\u9500\u552e\u4ee3\u8868\u5173\u4e8eCRM\u4e2d\u6f5c\u5728\u5ba2\u6237\u7684\u8bf4\u660e\uff0c\u5e76\u5206\u4eab\u4e86\u4e0e\u6f5c\u5728\u5ba2\u6237\u76f8\u5173\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u5e2e\u52a9\u63a8\u52a8\u4ea4\u6613\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u968f\u7740\u4fe1\u606f\u5728\u516c\u53f8\u5185\u90e8\u6d41\u52a8\u548c\u805a\u96c6\uff0c\u60a8\u5c06\u51c6\u5907\u597d\u5229\u7528\u4eba\u5de5\u667a\u80fd\u7b49\u5c16\u7aef\u7684\u6570\u5b57\u521b\u65b0\u3002<\/p>\n\n\n\n<h2 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id=\"digital-transformation-creates-ai-driven-sales-techniques\">\u6570\u5b57\u5316\u8f6c\u578b\u521b\u9020\u4e86AI\u9a71\u52a8\u7684\u9500\u552e\u6280\u672f\u3002<\/h2>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\u5728\u68b3\u7406\u5927\u91cf\u6570\u636e\u4ee5\u5bfb\u627e\u6709\u7528\u7684\u6a21\u5f0f\u548c\u5176\u4ed6\u89c1\u89e3\u65b9\u9762\u7684\u80fd\u529b\u5c06\u975e\u5e38\u6709\u7528\u3002\u968f\u7740AI\u670d\u52a1\u7684\u53d1\u5c55\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u4ece\u6700\u7ec8\u6d88\u8d39\u8005\u7684\u89d2\u5ea6\u7814\u7a76\u9500\u552e\u548c\u8425\u9500\u6570\u636e\uff0c\u800c\u4e14\u8fd8\u786e\u5b9a\u9500\u552e\u6280\u672f\u548c\u7b56\u7565\u672c\u8eab\u7684\u6709\u6548\u6027\u3002\u9664\u4e86\u63d0\u4f9b\u6709\u5173\u5728\u4e00\u5e74\u4e2d\u4ec0\u4e48\u65f6\u5019\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u54ea\u4e9b\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u7684\u89c1\u89e3\u4e4b\u5916\uff0c\u4eba\u5de5\u667a\u80fd\u8fd8\u53ef\u4ee5\u9610\u660e\u54ea\u4e9b\u9500\u552e\u7b56\u7565\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u88ab\u8bc1\u660e\u662f\u6700\u6709\u6548\u7684\uff0c\u6216\u8005\u54ea\u4e9b\u4fc3\u9500\u6d3b\u52a8\u548c\u4ea7\u54c1\u6346\u7ed1\u9006\u8f6c\u4e86\u957f\u671f\u8d8b\u52bf\u3002\u79fb\u52a8\u6536\u5165\u6307\u9488\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5916\u90e8\u6570\u636e\u96c6\u53ef\u7528\uff0cAI\u7cfb\u7edf\u53ef\u4ee5\u6316\u6398\u5e02\u573a\u4fe1\u606f\u4ee5\u53ca\u60a8\u81ea\u5df1\u7684\u9500\u552e\u5386\u53f2\u3002\u7cfb\u7edf\u4ece\u90a3\u91cc\u5bfb\u627e\u76f8\u5173\u6027\uff0c\u6a21\u5f0f\uff0c\u751a\u81f3\u5f02\u5e38\u60c5\u51b5\uff0c\u4ee5\u4f7f\u60a8\u7684\u56e2\u961f\u5728\u8003\u8651\u8d26\u76ee\u65f6\u5177\u6709\u7ade\u4e89\u4f18\u52bf\u3002\u5c06AI\u9a71\u52a8\u7684\u89c1\u89e3\u4e0e\u60a8\u56e2\u961f\u7684\u90e8\u843d\u77e5\u8bc6\u76f8\u7ed3\u5408\uff0c\u53ef\u80fd\u662f\u6700\u7ec8\u5b9e\u73b0\u9500\u552e\u6570\u5b57\u5316\u8f6c\u578b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-selling-strategies-are-a-key-component-of-digital-transformations\">\u793e\u4f1a\u9500\u552e\u7b56\u7565\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002<\/h2>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u65e0\u5904\u4e0d\u5728\uff0c\u878d\u5408\u4e86\u65b0\u95fb\uff0c\u5a31\u4e50\u548c\u54c1\u724c\u4e92\u52a8\u4ee5\u53ca\u4eba\u9645\u5173\u7cfb\u3002\u666e\u534e\u6c38\u9053\uff08PricewaterhouseCoopers\uff09\u6700\u8fd1\u53d1\u73b0\uff0c\u670978\uff05\u7684\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u53d7\u5230\u67d0\u79cd\u65b9\u5f0f\u7684\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u3002\u51e0\u4e4e\u4e00\u534a\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u7684\u8d2d\u4e70\u884c\u4e3a\u76f4\u63a5\u53d7\u5230\u4e86\u793e\u4ea4\u4e0a\u7684\u8bc4\u8bba\u548c\u8bc4\u8bba\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u5bf9\u793e\u4ea4\u5a92\u4f53\u7684\u53c2\u4e0e\u5df2\u7ecf\u6539\u53d8\u4e86\u8d2d\u4e70\u8fc7\u7a0b\uff0c\u56e0\u6b64\uff0c\u4efb\u4f55\u6210\u529f\u7684\u6570\u5b57\u5316\u8f6c\u578b\u90fd\u9700\u8981\u7eb3\u5165\u793e\u4ea4\u9500\u552e\u7b56\u7565\u3002\u8fd9\u79cd\u72ec\u7279\u7684\u6570\u5b57\u5a92\u4f53\u4e3a\u7cbe\u660e\u7684\u9500\u552e\u4eba\u5458\u63d0\u4f9b\u4e86\u4e0e\u6f5c\u5728\u5ba2\u6237\u548c\u957f\u671f\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u5e76\u5efa\u7acb\u8054\u7cfb\u7684\u673a\u4f1a\u3002\u6b63\u5982<a href=\"https:\/\/digitalmarketinginstitute.com\/en-us\/the-insider\/how-the-digital-age-is-transforming-the-sales-process\" target=\"_blank\" rel=\"noreferrer noopener\">\u6570\u5b57\u8425\u9500\u5b66\u9662<\/a>\u6070\u5f53\u5730\u8bf4\u7684\u90a3\u6837\uff1a\u201c\u6210\u529f\u7684\u793e\u4ea4\u5356\u5bb6\u53ef\u4ee5\u88ab\u6f5c\u5728\u5ba2\u6237\u89c6\u4e3a\u601d\u60f3\u9886\u8896\uff0c\u751a\u81f3\u662f\u53ef\u4fe1\u8d56\u7684\u987e\u95ee\uff0c\u56e0\u4e3a\u4ed6\u4eec\u901a\u8fc7\u884c\u4e1a\u6d1e\u5bdf\u529b\u63d0\u4f9b\u4ef7\u503c\uff0c\u5171\u4eab\u4e13\u4e1a\u77e5\u8bc6\u5e76\u901a\u8fc7\u521b\u5efa\u6216\u5171\u4eab\u6709\u6d1e\u5bdf\u529b\u7684\u5185\u5bb9\u4e3a\u5e38\u89c1\u7684\u6d88\u8d39\u8005\u95ee\u9898\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-digital-transformation-in-service\">\u670d\u52a1\u4e2d\u6570\u5b57\u8f6c\u6362\u7684\u793a\u4f8b\u3002<\/h2>\n\n\n\n<p>\u6570\u5b57\u65f6\u4ee3\u548c\u6240\u6709\u5176\u4ed6\u4e1a\u52a1\u90e8\u95e8\u4e00\u6837\uff0c\u90fd\u5728\u98a0\u8986\u5ba2\u6237\u670d\u52a1\u4ee5\u53ca\u6211\u4eec<a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/what-is-customer-service\/\">\u5173\u4e8e\u670d\u52a1\u5728\u54ea\u91cc\u5f00\u59cb\u548c\u7ed3\u675f\u7684\u60f3\u6cd5<\/a>\u3002\u4e5f\u8bb8\u66f4\u591a\u3002<\/p>\n\n\n\n<p>\u201c\u6309\u9700\u7ecf\u6d4e\u201d\u5df2\u7ecf\u4ece\u4e00\u4e9b\u65b0\u8d35\u7684\u5e94\u7528\u7a0b\u5e8f\u8fc5\u901f\u53d1\u5c55\u51fa\u6765\uff0c\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u4e3a\u5fd9\u788c\u7684\u57ce\u5e02\u5c45\u6c11\u96c7\u7528\u4e86\u5dee\u4e8b\u5954\u8dd1\u8005\u548c\u51b0\u96f9\u6c7d\u8f66\uff0c\u540e\u6765\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6027\u8fd0\u52a8\uff0c\u6b63\u5982<a href=\"https:\/\/www.forbes.com\/sites\/realspin\/2014\/10\/27\/lets-uberize-the-entire-economy\/#2e465c7b4c60\" target=\"_blank\" rel=\"noreferrer noopener\">\u300a\u798f\u5e03\u65af<\/a>\u300b\u6240\u8bf4\u7684\u90a3\u6837\uff0c\u201c\u5bf9\u6574\u4e2a\u7ecf\u6d4e\u52a0\u4ee5\u5229\u7528\u201d\u3002\u667a\u80fd\u624b\u673a\u65e0\u5904\u4e0d\u5728\uff0c\u7535\u5b50\u652f\u4ed8\u7cfb\u7edf\u548c\u65e8\u5728\u6ee1\u8db3\u9700\u6c42\uff08\u6d88\u8d39\u8005\uff09\u5b9e\u65f6\u4f9b\u5e94\uff08\u96f6\u5de5\uff09\u7684\u5e94\u7528\u7684\u7ed3\u5408\u521b\u9020\u4e86\u4e00\u4e2a\u4e16\u754c\uff0c\u60a8\u51e0\u4e4e\u60f3\u8981\u7684\u4e00\u5207\u51e0\u4e4e\u5168\u5929\u5019\u5730\u6ed1\u52a8\u5373\u53ef\u3002<\/p>\n\n\n\n<p>\u8c08\u8bba\u6570\u5b57\u5316\u8f6c\u578b\uff01\u4ece\u62ab\u8428\u5916\u9001\u5230\u513f\u7ae5\u4fdd\u80b2\u7684\u4e00\u5207\u73b0\u5728\u90fd\u89e6\u624b\u53ef\u53ca\uff0c\u5ba2\u6237\u671f\u671b\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u548c\u884c\u4e1a\u5c06\u6570\u5b57\u5316\u4f5c\u4e3a\u5176\u4e3b\u8981\u4e1a\u52a1\u624b\u6bb5\u3002\u5bf9\u4e8e\u670d\u52a1\u90e8\u95e8\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u5bf9\u5ba2\u6237\u9009\u62e9\u6e20\u9053\u4e0a\u768424\/7\u95ee\u9898\u89e3\u51b3\u5bc4\u4e88\u66f4\u9ad8\u7684\u671f\u671b\u3002\u4f46\u8fd9\u4e5f\u610f\u5473\u7740\u7ed9\u4e70\u5bb6\u5e26\u6765\u66f4\u591a\u673a\u4f1a\u5e76\u8d62\u5f97\u66f4\u591a\u4e1a\u52a1\u7684\u66f4\u591a\u673a\u4f1a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-media-is-the-new-customer-service-desk\">\u793e\u4ea4\u5a92\u4f53\u662f\u65b0\u7684\u5ba2\u6237\u670d\u52a1\u53f0\u3002<\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u521a\u5f00\u59cb\u4f7f\u7528\u81ea\u5df1\u624b\u673a\u4e0a\u7684Twitter\u548cLinkedIn\u5e94\u7528\u7a0b\u5e8f\uff0c\u90a3\u4e48\u5728\u6240\u6709\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0a\u8046\u542c\u548c\u54cd\u5e94\u5ba2\u6237\u7684\u58f0\u97f3\u542c\u8d77\u6765\u4f1a\u4ee4\u4eba\u751f\u754f\u3002\u4f46\u662f\uff0c\u4e3a\u793e\u4ea4\u670d\u52a1\u800c\u8bbe\u8ba1\u7684\u5927\u91cf\u5de5\u5177\u53ef\u4ee5\u8f7b\u677e\u5730\u7a81\u51fa\u5ba2\u6237\u9700\u6c42\uff0c\u5c06\u793e\u4ea4\u6e20\u9053\u96c6\u6210\u5230\u60a8\u7684\u670d\u52a1\u5de5\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u5e76\u5f00\u59cb\u8861\u91cf\u8de8\u793e\u4ea4\u5a92\u4f53\u7684\u54c1\u724c\u60c5\u611f\u548c\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u4eec\u7684\u6570\u5b57\u4e16\u754c\u4e2d\uff0c\u4e0e\u60a8\u7684\u5ba2\u6237\u4f1a\u9762\u5df2\u7ecf\u662f\u4ed6\u4eec\u8d62\u5f97\u4e1a\u52a1\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u4ee5\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5fc3\u6001\u6765\u63a5\u8fd1\u793e\u4f1a\u670d\u52a1\uff0c\u53ef\u4ee5\u771f\u6b63\u533a\u5206\u51fa\u52aa\u529b\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u4e0e\u5c06\u670d\u52a1\u9700\u6c42\u8f6c\u5316\u4e3a\u53d1\u5c55\u54c1\u724c\u673a\u4f1a\u4e4b\u95f4\u7684\u533a\u522b\u3002&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.demandware.com\/blog\/unified-commerce\/new-data-salesforce-top-brands-align-social-marketing-customer-service\" target=\"_blank\" rel=\"noreferrer noopener\">\u8de8\u4e1a\u52a1\u90e8\u95e8\u7684\u534f\u4f5c\u662f\u5173\u952e<\/a>\u3002Salesforce\u7684\u201c&nbsp;<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/state-of-the-connected-customer\" target=\"_blank\" rel=\"noreferrer noopener\">\u5173\u8fde\u5ba2\u6237\u72b6\u6001<\/a>&nbsp;\u201d\u62a5\u544a\u660e\u786e\u6307\u51fa\uff1a84\uff05\u7684\u9ad8\u7ee9\u6548\u8425\u9500\u9886\u5bfc\u8005\u8868\u793a\u670d\u52a1\u4e0e\u8425\u9500\u5408\u4f5c\u6765\u7ba1\u7406\u548c\u54cd\u5e94\u793e\u4f1a\u54a8\u8be2\u548c\u95ee\u9898\uff0c\u800c\u53ea\u670937\uff05\u7684\u7ee9\u6548\u4e0d\u4f73\u8005\u8868\u793a\u76f8\u540c\u3002\u5f53\u4fe1\u606f\u4ece\u5b64\u5c9b\u4e2d\u89e3\u653e\u51fa\u6765\u540e\uff0c\u56e2\u961f\u4e4b\u95f4\u7684\u534f\u4f5c\u5c31\u4f1a\u66f4\u591a\uff0c\u4f01\u4e1a\u7684\u7ee9\u6548\u4e5f\u4f1a\u66f4\u597d\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"self-service-is-a-service-agents-best-friend\">\u81ea\u52a9\u670d\u52a1\u662f\u670d\u52a1\u4ee3\u7406\u7684\u6700\u597d\u670b\u53cb\u3002<\/h2>\n\n\n\n<p>\u8fd8\u8bb0\u5f97\u4ece\u7f50\u5934\u98df\u54c1\u5230\u53a8\u623f\u7528\u5177\u7684\u6240\u6709\u65e5\u5b50\u90fd\u6709\u514d\u8d39\u7684\u5ba2\u6237\u670d\u52a1\u7535\u8bdd\u53f7\u7801\uff0c\u800c800\u53f7\u7801\u662f\u60a8\u5904\u7406\u4ea7\u54c1\u95ee\u9898\u5230\u4fdd\u4fee\u7d22\u8d54\u7684\u552f\u4e00\u9014\u5f84\u5417\uff1f\u547c\u53eb\u4e2d\u5fc3\u5df2\u4e0d\u518d\u662f\u8fc7\u53bb\uff0c\u4f46\u6570\u5b57\u65f6\u4ee3\u5e26\u6765\u4e86\u66f4\u5927\u7684\u7075\u6d3b\u6027\uff0c\u5b83\u53ef\u4ee5\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u63d0\u4f9b\u5408\u9002\u7684\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u5728<a href=\"https:\/\/www.salesforce.com\/hub\/service\/self-service-portals\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea\u52a9\u670d\u52a1\u95e8\u6237<\/a>\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u8fd9\u4e9b\u9762\u5411\u7528\u6237\u7684\u5de5\u5177\u63d0\u4f9b\u7684\u529f\u80fd\u5305\u62ec\u5bc6\u7801\u91cd\u7f6e\uff0c\u4e8b\u4ef6\u7684\u81ea\u8bb0\u5f55\uff0c\u670d\u52a1\u8bf7\u6c42\u548c\u77e5\u8bc6\u5e93\u641c\u7d22\u3002\u5b83\u4eec\u8fd8\u53ef\u4ee5\u5305\u62ec\u66f4\u591a\u7684\u4ea4\u4e92\u5f0f\u670d\u52a1\uff0c\u4f8b\u5982\u534f\u4f5c\u7a7a\u95f4\uff0c\u804a\u5929\u670d\u52a1\u4ee5\u53ca\u4e0e\u670d\u52a1\u95ee\u9898\u76f8\u5173\u7684\u5d4c\u5165\u5f0f\u793e\u4ea4\u5a92\u4f53\u4f9b\u7a3f\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u53cb\u597d\u7684\u8bbe\u8ba1\uff08\u5305\u62ec\u63d0\u4f9b\u5efa\u8bae\u7684\u641c\u7d22\u5b57\u6bb5\u4ee5\u53ca\u5229\u7528\u5ba2\u6237\u7684\u8d2d\u4e70\u548c\u670d\u52a1\u5386\u53f2\u8bb0\u5f55\u7684\u7528\u6237\u4e2a\u4eba\u8d44\u6599\uff09\u53ef\u4ee5\u5927\u5927\u6709\u52a9\u4e8e\u4e3a\u5ba2\u6237\u4e2a\u6027\u5316\u81ea\u52a9\u670d\u52a1\u3002\u4e00\u4e2a\u597d\u7684\u81ea\u52a9\u670d\u52a1\u95e8\u6237\u53ef\u4ee5\u51cf\u5c11\u5bf9\u670d\u52a1\u4ee3\u7406\u7684\u9700\u6c42\u3002\u800c<a href=\"https:\/\/www.salesforce.com\/blog\/2018\/03\/self-service-why-connected-customer-portals-vital.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u50cf\u81ea\u52a9\u670d\u52a1\u7684\u5ba2\u6237<\/a>\uff1a\u6d88\u8d39\u8005\u768459\uff05\u548c\u5546\u4e1a\u4e70\u5bb6\u768471\uff05\u7684\u4eba\u8bf4\u7684\u81ea\u52a9\u670d\u52a1\u53ef\u7528\u6027\u5f71\u54cd\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\uff0c<a href=\"https:\/\/www.salesforce.com\/blog\/2018\/03\/self-service-why-connected-customer-portals-vital.htm\" target=\"_blank\" rel=\"noreferrer noopener\">\u6839\u636e\u6211\u4eec\u7684\u7814\u7a76<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-plays-a-key-role-in-the-digital-transformation-of-service\">\u4eba\u5de5\u667a\u80fd\u5728\u670d\u52a1\u7684\u6570\u5b57\u5316\u8f6c\u578b\u4e2d\u8d77\u7740\u5173\u952e\u4f5c\u7528\u3002<\/h2>\n\n\n\n<p>\u5c06\u4eba\u5de5\u667a\u80fd\u5e26\u5165\u60a8\u7684\u670d\u52a1\u7ec4\u7ec7\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5f3a\u5927\u5178\u8303\u3002\u7531AI\u9a71\u52a8\u7684\u804a\u5929\u673a\u5668\u4eba\u53ef\u4ee5\u56de\u7b54\u7b80\u5355\u7684\u5ba2\u6237\u67e5\u8be2\uff0c\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5f88\u53d7\u6b22\u8fce\uff0c\u4ece\u800c\u51cf\u5c11\u4e86\u5ba2\u6237\u7b49\u5f85\u8054\u7cfb\u4ee3\u7406\u5546\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u90e8\u7f72\u804a\u5929\u673a\u5668\u4eba\u6765\u5904\u7406\u7b2c\u4e00\u7ea7\u67e5\u8be2\u8fd8\u53ef\u4ee5\u4f7f\u670d\u52a1\u4eba\u5458\u817e\u51fa\u66f4\u591a\u65f6\u95f4\u6765\u5904\u7406\u66f4\u654f\u611f\u7684\u6848\u4f8b\u3002\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u673a\u5668\u4eba\u53ef\u4ee5\u5145\u5f53\u667a\u80fd\u6848\u4f8b\u8def\u7531\u7cfb\u7edf\u7684\u5207\u5165\u70b9\u3002\u5f53\u5ba2\u6237\u7684\u67e5\u8be2\u8fc7\u4e8e\u590d\u6742\u800c\u65e0\u6cd5\u7531\u804a\u5929\u673a\u5668\u4eba\u5904\u7406\u65f6\uff0c\u81ea\u7136\u8bed\u8a00\u5904\u7406\u5c06\u5e2e\u52a9\u5c06\u95ee\u9898\u6620\u5c04\u5230\u6700\u4f73\u7684\u4e13\u5bb6\u4ee5\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-digital-transformation-across-industries\">\u8de8\u884c\u4e1a\u7684\u6570\u5b57\u5316\u8f6c\u578b\u793a\u4f8b\u3002<\/h2>\n\n\n\n<p>\u5728\u672c\u7ae0\u4e2d\uff0c\u6211\u4eec\u8ba8\u8bba\u4e86\u8425\u9500\uff0c\u9500\u552e\u548c\u670d\u52a1\u4e2d\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5177\u4f53\u793a\u4f8b\u3002\u6240\u6709\u7684\u6570\u5b57\u5316\u8f6c\u578b\u90fd\u59cb\u4e8e\u4ece\u6a21\u62df\u5230\u6570\u5b57\u7684\u8f6c\u53d8\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u5c06\u7eb8\u4e0a\u7684\u4fe1\u606f\u4ece\u7eb8\u4e0a\u8f6c\u79fb\u5230\u6570\u5b57\u9886\u57df\u3002\u4ece\u8fd9\u91cc\u5f00\u59cb\uff0c\u8fd9\u4e9b\u57fa\u672c\u601d\u60f3\u9002\u7528\u4e8e\u6240\u6709\u4f01\u4e1a\u548c\u884c\u4e1a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u4ed6\u4eec\u5df2\u7ecf\u5f88\u9891\u7e41\u7684\u6570\u5b57\u6e20\u9053\u7ed3\u8bc6\u5ba2\u6237<\/li>\n\n\n\n<li>\u5229\u7528\u6570\u636e\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u548c\u6574\u4e2a\u5e02\u573a<\/li>\n\n\n\n<li>\u91ca\u653e\u6570\u636e\u5e76\u5728\u6574\u4e2a\u4e1a\u52a1\u4e2d\u5171\u4eab\u60c5\u62a5<\/li>\n\n\n\n<li>\u9f13\u52b1\u5e02\u573a\u8425\u9500\uff0c\u9500\u552e\u548c\u670d\u52a1\u7b49\u66fe\u7ecf\u76f8\u4e92\u72ec\u7acb\u7684\u5c0f\u7ec4\u8fdb\u884c\u534f\u4f5c<\/li>\n<\/ul>\n\n\n\n<p>\u6570\u5b57\u5316\u8f6c\u578b\u6b63\u5728\u5e2e\u52a9\u8bb8\u591a\u884c\u4e1a\u3002\u8ba9\u6211\u4eec\u770b\u770b\u5982\u4f55\u5c06\u8fd9\u4e9b\u60f3\u6cd5\u5e94\u7528\u5230\u4e00\u4e9b\u7279\u5b9a\u7684\u60f3\u6cd5\u4e2d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-digital-transformation-in-banking\">\u94f6\u884c\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u4f8b\u5b50\u3002<\/h2>\n\n\n\n<p>\u6570\u5b57\u6280\u672f\u5df2\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u94f6\u884c\u4e1a\uff0c\u4f7f\u8bb8\u591a\u6d88\u8d39\u8005\u53d7\u76ca\u532a\u6d45\u3002\u4e0d\u4e45\u524d\uff0c\u5927\u591a\u6570\u4ea4\u6613\u90fd\u662f\u7531\u94f6\u884c\u51fa\u7eb3\u5458\u4eb2\u81ea\u5904\u7406\u7684\u3002\u81ea\u52a8\u67dc\u5458\u673a\uff08ATM\uff09\u968f\u4e4b\u51fa\u73b0\uff0c\u5e76\u7b80\u5316\u4e86\u57fa\u672c\u4ea4\u6613\u6d41\u7a0b\uff0c\u5ef6\u957f\u4e86\u5de5\u4f5c\u65f6\u95f4\uff0c\u51cf\u5c11\u4e86\u7b49\u5f85\u65f6\u95f4\uff0c\u51cf\u5c11\u4e86\u5bf9\u73b0\u91d1\u63d0\u53d6\u548c\u5176\u4ed6\u5e38\u89c1\u4ea4\u6613\u7684\u4eba\u5de5\u4f9d\u8d56\u3002\u968f\u7740\u65f6\u95f4\u7684\u6d41\u901d\uff0cATM\u6280\u672f\u5df2\u7ecf\u53d1\u5c55\u5230\u53ef\u4ee5\u5bb9\u7eb3\u73b0\u91d1\u548c\u652f\u7968\u5b58\u6b3e\uff0c\u66f4\u5b89\u5168\u7684\u4ea4\u6613\u4ee5\u53ca\u5bf9\u5305\u62ec\u4fe1\u7528\u5361\u548c\u62b5\u62bc\u8d37\u6b3e\u5728\u5185\u7684\u591a\u4e2a\u5e10\u6237\u7684\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u6700\u8fd1\uff0c\u4e2a\u4eba\u8ba1\u7b97\u673a\u548c\u79fb\u52a8\u8bbe\u5907\u5df2\u88ab\u5728\u7ebf\u548c\u79fb\u52a8\u94f6\u884c\u4ee5\u53ca\u65e0\u73b0\u91d1\u652f\u4ed8\u7cfb\u7edf\u6240\u53d6\u4ee3\u3002\u6d88\u8d39\u8005\u73b0\u5728\u901a\u8fc7\u7f51\u7edc\u5f00\u5c55\u8d8a\u6765\u8d8a\u591a\u7684\u94f6\u884c\u4e1a\u52a1\uff0c\u5305\u62ec\u652f\u4ed8\u8d26\u5355\u548c\u76f4\u63a5\u5411\u4eb2\u670b\u597d\u53cb\u6c47\u6b3e\u3002\u79fb\u52a8\u94f6\u884c\u5e94\u7528\u7a0b\u5e8f\u5141\u8bb8\u7528\u6237\u62cd\u6444\u7eb8\u8d28\u652f\u7968\u7684\u5feb\u7167\u4ee5\u8fdb\u884c\u8fdc\u7a0b\u5b58\u6b3e\uff0c\u5e76\u4e14\u5305\u62ecPayPal\u548cApple Pay\u5728\u5185\u7684\u65b0\u7684\u652f\u4ed8\u7cfb\u7edf\u6d6a\u6f6e\u4f7f\u6d88\u8d39\u8005\u53ef\u4ee5\u4f7f\u7528\u76f4\u63a5\u94fe\u63a5\u5230\u5176\u624b\u673a\u7684\u5e10\u6237\u6765\u652f\u4ed8\u65e5\u5e38\u8d2d\u7269\u8d39\u7528\uff0c\u800c\u65e0\u9700\u73b0\u91d1\u6216\u5851\u6599\u5361\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-digital-transformation-in-retail\">\u96f6\u552e\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u4f8b\u5b50\u3002<\/h2>\n\n\n\n<p>\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u96f6\u552e\u4e1a\u4e5f\u5df2\u53d1\u751f\u4e86\u6839\u672c\u6027\u7684\u8f6c\u53d8\u3002\u6570\u5b57\u5316\u8f6c\u578b\u65e2\u5f71\u54cd\u4e86\u5e97\u5185\u96f6\u552e\u4f53\u9a8c\uff0c\u53c8\u8fce\u6765\u4e86\u7535\u5b50\u5546\u52a1\u65f6\u4ee3\u3002<\/p>\n\n\n\n<p>\u6570\u5b57\u6280\u672f\u6539\u5584\u4e86\u6d88\u8d39\u8005\u548c\u6240\u6709\u8005\u7684\u96f6\u552e\u4f53\u9a8c\uff0c\u4ece\u4f1a\u5458\u5361\u548c\u7535\u5b50\u4f18\u60e0\u5238\u5230\u81ea\u52a8\u5316\u7684\u5e93\u5b58\u548c\u96f6\u552e\u5206\u6790\u7cfb\u7edf\uff0c\u5e94\u6709\u5c3d\u6709\u3002\u8fc7\u53bb\u66fe\u7ecf\u4ece\u62a5\u7eb8\u548c\u6742\u5fd7\u4e0a\u526a\u53d6\u4f18\u60e0\u5238\u7684\u8d2d\u7269\u8005\u73b0\u5728\u53ea\u9700\u8981\u5728\u7ed3\u5e10\u65f6\u663e\u793a\u624b\u673a\uff0c\u5373\u53ef\u83b7\u5f97\u5e97\u5185\u6298\u6263\u548c\u4f18\u60e0\u3002\u5f53\u4ed6\u4eec\u8fd9\u6837\u505a\u65f6\uff0c\u4ed6\u4eec\u7684\u8d2d\u4e70\u5c06\u901a\u8fc7\u8ddf\u8e2a\u6d88\u8d39\u8005\u884c\u4e3a\u8d8b\u52bf\uff0c\u5e76\u5165\u5e93\u5b58\u548c\u8d2d\u4e70\u7cfb\u7edf\u5e76\u89e6\u53d1\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u65c5\u7a0b\u4e8b\u4ef6\uff08\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u548cSMS\u6d88\u606f\u4f20\u9012\uff09\u7684\u6570\u5b57\u7cfb\u7edf\u6765\u8ba1\u7b97\u3002\u53ef\u4ee5\u901a\u8fc7\u94fe\u63a5\u5230\u79fb\u52a8\u5e94\u7528\u7684\u6570\u5b57\u4fe1\u6807\u542f\u7528\u5e97\u5185\u4f53\u9a8c\u7684\u5176\u4ed6\u4e2a\u6027\u5316\u8bbe\u7f6e\uff0c\u4ee5\u611f\u5e94\u7279\u5b9a\u8d2d\u7269\u8005\u4f55\u65f6\u8fdb\u5165\u5546\u5e97\u3002\u4ece\u90a3\u91cc\uff0c\u4ece\u7535\u8bdd\u8b66\u62a5\u5230\u4e2a\u4eba\u793c\u5bbe\u4eba\u5458\uff0c\u4efb\u4f55\u4e1c\u897f\u90fd\u53ef\u4ee5\u90e8\u7f72\uff0c\u4ee5\u589e\u5f3a\u96f6\u552e\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u96f6\u552e\u5546\u73b0\u5728\u751a\u81f3\u6b63\u5728\u5c1d\u8bd5\u4f7f\u7528\u7269\u8054\u7f51\u6280\u672f\u8fdb\u884c\u8ba2\u9605\u5f0f\u9500\u552e\u3002\u4f8b\u5982\uff0c\u4e9a\u9a6c\u900a\u62e5\u6709\u77ed\u8dd1\u6309\u94ae\uff1a\u5177\u6709IoT\u529f\u80fd\u7684\u8bbe\u5907\uff0c\u5176\u6309\u94ae\u53ef\u89e6\u53d1\u5546\u54c1\u7684\u81ea\u52a8\u91cd\u65b0\u6392\u5e8f\u3002\u54c1\u724c\u7684\u7834\u6298\u53f7\u6309\u94ae\u53ef\u7528\u4e8e\u8d8a\u6765\u8d8a\u591a\u7684\u7ecf\u5e38\u9700\u8981\u8865\u5145\u7684\u5bb6\u5ead\u7528\u54c1\u548c\u5176\u4ed6\u7269\u54c1\u3002\u7535\u91cf\u4e0d\u8db3\u65f6\uff0c\u53ea\u9700\u5355\u51fb\u6309\u94ae\uff0c\u5145\u503c\uff08\u81ea\u7136\u800c\u7136\u5730\u8bb0\u5165\u60a8\u7684Amazon 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class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.xiazhi.co\/en\/archives\/digitalisation-101-what-is-digital-transformation\/\">\u6570\u5b57\u5316101\uff1a\u4ec0\u4e48\u662f\u6570\u5b57\u5316\u8f6c\u578b\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.xiazhi.co\/en\/archives\/digital-102-why-should-organisations-go-through-digital-transformation\/\">\u6570\u5b57\u5316102\uff1a\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u8981\u7ecf\u5386\u6570\u5b57\u5316\u8f6c\u578b\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.xiazhi.co\/en\/archives\/digital-103-the-case-for-digital-transformation\/\">\u6570\u5b57\u5316103\uff1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6848\u4f8b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.xiazhi.co\/en\/archives\/digital-104-how-to-transform-your-business-digitally\/\">\u6570\u5b57\u5316104\uff1a\u5982\u4f55\u4ee5\u6570\u5b57\u65b9\u5f0f\u8f6c\u53d8\u60a8\u7684\u4e1a\u52a1<\/a><\/li>\n<\/ul>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div 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