{"id":4594,"date":"2020-03-14T05:36:57","date_gmt":"2020-03-13T21:36:57","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=4594"},"modified":"2024-06-17T15:18:55","modified_gmt":"2024-06-17T07:18:55","slug":"digital-102-why-should-organisations-go-through-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/digital-102-why-should-organisations-go-through-digital-transformation\/","title":{"rendered":"\u6570\u5b57\u5316102\uff1a\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u8981\u7ecf\u5386\u6570\u5b57\u5316\u8f6c\u578b\uff1f"},"content":{"rendered":"<p>\n\n\u968f\u7740\u6570\u5b57\u6280\u672f\u7684\u53d1\u5c55\u5e76\u5728\u6211\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u4e2d\u53d1\u6325\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u4f01\u4e1a\u5fc5\u987b\u4e0e\u65f6\u4ff1\u8fdb\u3002\u4ece\u5e7f\u4e49\u4e0a\u8bb2\uff0c\u8fd9\u5f88\u7b80\u5355\uff1a\u8ddf\u4e0a\u6216\u843d\u540e\u3002\u4f46\u662f\uff0c\u8981\u4e86\u89e3\u6570\u5b57\u5316\u8f6c\u578b\u5bf9\u60a8\u7684\u4e1a\u52a1\u610f\u5473\u7740\u4ec0\u4e48\uff0c\u8fd8\u9700\u8981\u8fdb\u884c\u66f4\u591a\u7684\u63a2\u7d22\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-drivers-in-digitalization-and-digital-transformation\">\u6570\u5b57\u5316\u548c\u6570\u5b57\u8f6c\u6362\u7684\u9a71\u52a8\u529b\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u4e1a\u52a1\u53d8\u5316\u7684\u6839\u6e90\u59cb\u4e8e\u5ba2\u6237\u3002\u5b83\u5fc5\u987b\uff1a\u5ba2\u6237\u7684\u5e78\u798f\u662f\u60a8\u8d62\u5f97\u4e1a\u52a1\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u73b0\u4ee3\u5ba2\u6237\u7684\u671f\u671b\u4e3b\u8981\u662f\u7531\u6570\u5b57\u6280\u672f\u548c\u6570\u5b57\u521b\u65b0\u63a8\u52a8\u7684\u3002\u59cb\u7ec8\u4fdd\u6301\u8054\u7cfb\u7684\u5ba2\u6237\u59cb\u7ec8\u770b\u5230\u65b0\u7684\u53ef\u80fd\u6027\u3002\u5f53\u4ed6\u4eec\u5728\u5176\u4ed6\u5730\u65b9\u770b\u5230\u65b0\u4e8b\u7269\u65f6\uff0c\u4e5f\u5e0c\u671b\u4ece\u60a8\u90a3\u91cc\u83b7\u5f97\u65b0\u4e8b\u7269\u3002\u5982\u679c\u60a8\u65e0\u6cd5\u63d0\u4f9b\u8fd9\u4e9b\u670d\u52a1\uff0c\u4ed6\u4eec\u4f1a\u627e\u5230\u5176\u4ed6\u53ef\u4ee5\u63d0\u4f9b\u670d\u52a1\u7684\u4eba\u3002\u6570\u5b57\u5316\u8fde\u63a5\u7684\u4e16\u754c\u4f7f\u5ba2\u6237\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u8f7b\u677e\u5730\u8fdb\u884c\u6bd4\u8f83\u8d2d\u7269\uff0c\u5e76\u4ece\u4e00\u4e2a\u54c1\u724c\u8f6c\u79fb\u5230\u53e6\u4e00\u4e2a\u54c1\u724c\uff0c\u800c\u6240\u9700\u7684\u7cbe\u529b\u5374\u5f88\u5c11\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"digital-innovation-shapes-business-across-all-industries\">\u6570\u5b57\u521b\u65b0\u5f71\u54cd\u7740\u6240\u6709\u884c\u4e1a\u7684\u4e1a\u52a1\u3002<\/h2>\n\n\n\n<p>\u6570\u5b57\u5316\u8f6c\u578b\u5f71\u54cd\u6bcf\u4e2a\u884c\u4e1a\u3002\u65e0\u8bba\u60a8\u7684\u4f01\u4e1a\u662f\u901a\u8fc7\u5ba2\u6237\u670d\u52a1\uff0c\u6570\u5b57\u5a92\u4f53\u8fd8\u662f\u6709\u5f62\u5546\u54c1\u6765\u521b\u6536\uff0c\u6280\u672f\u521b\u65b0\u90fd\u53ef\u4ee5\u6539\u53d8\u60a8\u7684\u751f\u4ea7\uff0c\u5206\u9500\u548c\u5ba2\u6237\u670d\u52a1\u65b9\u5f0f\u3002&nbsp;<\/p>\n\n\n\n<p>\u6839\u636e\u60a8\u7684\u4e1a\u52a1\uff0c\u60a8\u7684\u5ba2\u6237\u53ef\u80fd\u662f\u6d88\u8d39\u8005\u6216\u4f01\u4e1a\u5bf9\u4f01\u4e1a\uff08B2B\uff09\u5ba2\u6237\u3002\u8ba9\u6211\u4eec\u6269\u5927\u89c6\u91ce\uff0c\u5c06\u60a8\u7684\u5458\u5de5\u4e5f\u5305\u62ec\u5728\u5185\u3002\u7a0d\u540e\u6211\u4eec\u5c06\u8981\u8ba8\u8bba\u7684\u662f\uff0c\u5458\u5de5\u671f\u671b\u503c\u662f\u7531\u4ed6\u4eec\u81ea\u5df1\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u9a71\u52a8\u7684\uff0c\u5c24\u5176\u662f\u5728\u5de5\u4f5c\u573a\u6240\u8fdb\u884c\u6570\u5b57\u521b\u65b0\u65f6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customers-expect-digital-technology-and-innovation\">\u5ba2\u6237\u671f\u671b\u6570\u5b57\u6280\u672f\u548c\u521b\u65b0\u3002<\/h2>\n\n\n\n<p>\u5f53\u4eca\u7684\u5ba2\u6237\u5df2\u901a\u8fc7\u6570\u5b57\u65f6\u4ee3\u83b7\u5f97\u8054\u7cfb\u5e76\u83b7\u5f97\u4e86\u6388\u6743\u3002\u4ed6\u4eec\u4ee524\/7\u5168\u5929\u5019\u8fde\u63a5\uff0c\u5e76\u4e14\u8d8a\u6765\u8d8a\u5e0c\u671b\u5e76\u5e0c\u671b\u5bf9\u4e0e\u4ed6\u4eec\u5f00\u5c55\u4e1a\u52a1<a href=\"https:\/\/www.salesforce.com\/products\/platform\/best-practices\/digital-transformation-framework\/\">\u7684\u516c\u53f8\u8fdb\u884c\u5168\u5929\u5019\u8bbf\u95ee<\/a>\u3002\u6d88\u8d39\u8005\u884c\u4e3a\u6539\u53d8\u80cc\u540e\u7684\u4e3b\u8981\u9a71\u52a8\u529b\uff1f\u79fb\u52a8\u8bbe\u5907\u548c\u793e\u4ea4\u5a92\u4f53\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728Salesforce\u7684\u62a5\u544a\u201c&nbsp;<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/state-of-the-connected-customer.jsp\" target=\"_blank\" rel=\"noreferrer noopener\">\u5df2\u8fde\u63a5\u5ba2\u6237\u7684\u72b6\u6001<\/a>&nbsp;\u201d\uff08\u7b2c\u4e00\u7248\uff09\u4e2d\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u5ba2\u6237\u8868\u793a\uff0c\u6280\u672f\u5df2\u5927\u5927\u6539\u53d8\u4e86\u4ed6\u4eec\u5bf9\u516c\u53f8\u5e94\u5982\u4f55\u4e0e\u4e4b\u4e92\u52a8\u7684\u671f\u671b\u3002\u6839\u636e\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff0c\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u6709<a href=\"https:\/\/hbr.org\/2016\/05\/online-retailers-should-care-more-about-the-post-purchase-experience\" target=\"_blank\" rel=\"noreferrer noopener\">73\uff05\u7684\u987e\u5ba2\u66f4\u559c\u6b22\u4e0e\u4e2a\u6027\u5316\u8d2d\u7269\u4f53\u9a8c\u7684\u54c1\u724c\u5f00\u5c55<\/a>\u4e1a\u52a1\u3002&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/products\/platform\/why-business-need-transformation-innovation\/\">Salesforce\u7684\u7814\u7a76<\/a>\u8fd8\u62a5\u544a\u8bf4\uff0c\u670957\uff05\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u5bf9\u4e8e\u8d2d\u4e70\u4ea7\u54c1\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u521b\u65b0\u7edd\u5bf9\u81f3\u5173\u91cd\u8981\u6216\u975e\u5e38\u91cd\u8981\u3002\u5426\u5219\uff0c\u4ed6\u4eec\u53ef\u80fd\u53ea\u662f\u5411\u65b0\u516c\u53f8\u6c42\u8d2d\uff1a70\uff05\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u65b0\u6280\u672f\u4f7f\u4ed6\u4eec\u66f4\u5bb9\u6613\u5c06\u4e1a\u52a1\u8f6c\u79fb\u5230\u5176\u4ed6\u5730\u65b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"employee-empowerment-drives-digital-solutions\">\u5458\u5de5\u6388\u6743\u63a8\u52a8\u4e86\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u7684\u53d1\u5c55\u3002<\/h2>\n\n\n\n<p>\u4eba\u4eec\u7ecf\u5e38\u63d0\u5230Apple iPhone\u662f\u5de5\u4f5c\u573a\u6240\u91c7\u7528\u6d88\u8d39\u8005\u6280\u672f\u7684\u5173\u952e\u9a71\u52a8\u529b\u3002iPhone\u6700\u521d\u4e0d\u662f\u9762\u5411\u4f01\u4e1a\u9500\u552e\u7684\uff0c\u4f46\u5f88\u5feb\u5c31\u6d41\u884c\u8d77\u6765\uff0c\u4ee5\u81f3\u4e8e\u4f01\u4e1aIT\u90e8\u95e8\u5fc5\u987b\u5bb9\u7eb3\u60f3\u8981\u4f7f\u7528iPhone\u4ee3\u66ff\u5176\u4ed6\u8bbe\u5907\u7684\u5458\u5de5\u3002\u4e00\u65e6\u4e00\u4e9b\u5927\u96c7\u4e3b\u6253\u5f00\u5927\u95e8\uff0c\u4f01\u4e1a\u4e2d\u5bf9iPhone\u7684\u63a5\u53d7\u5ea6\u4fbf\u8fc5\u901f\u6269\u5927\u3002<\/p>\n\n\n\n<p>iPhone\u7834\u574f\u4e86\u5de5\u4f5c\u573a\u6240\u91c7\u7528\u6280\u672f\u7684\u73b0\u72b6\u3002\u4e0e\u5176\u8bf4IT\u8d1f\u8d23\u4eba\u6ca1\u6709\u544a\u8bc9\u5458\u5de5\u4f7f\u7528\u54ea\u79cd\u8bbe\u5907\uff0c\u8fd8\u4e0d\u5982\u8bf4\u662f\u8db3\u591f\u7684\u5458\u5de5\u8981\u6c42IT\u90e8\u95e8\u9ed8\u8ba4\u4f7f\u7528iPhone\u3002\u8fd9\u79cd\u8d8b\u52bf\u4e00\u76f4\u5ef6\u7eed\u5230\u4eca\u5929\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u201c\u6d88\u8d39\u7ea7\u201d\u6280\u672f\u8fdb\u5165\u5de5\u4f5c\u573a\u6240\u3002\u8d8b\u52bf\u7684\u53e6\u4e00\u9762\u4e5f\u8bb8\u66f4\u52a0\u503c\u5f97\u6ce8\u610f\uff1a\u4f01\u4e1a\u8f6f\u4ef6\u5df2\u5f00\u59cb\u4ece\u6d88\u8d39\u8005\u4e16\u754c\u6c72\u53d6\u8bbe\u8ba1\u548c\u529f\u80fd\u63d0\u793a\u3002\u6613\u7528\u6027\u4e07\u5c81\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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