{"id":35184,"date":"2025-06-10T13:53:44","date_gmt":"2025-06-10T05:53:44","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=35184"},"modified":"2025-06-10T13:56:33","modified_gmt":"2025-06-10T05:56:33","slug":"%e3%80%90%e7%bb%88%e6%9e%81%e6%88%98%e7%95%a5%e6%89%8b%e5%86%8c%e3%80%91%e5%bc%80%e6%ba%90-vs-%e8%8a%82%e6%b5%81%ef%bc%9f%e4%bc%81%e4%b8%9a%e7%ae%a1%e7%90%86%e8%80%85%e5%ba%94%e8%af%a5%e5%a6%82","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/%e3%80%90%e7%bb%88%e6%9e%81%e6%88%98%e7%95%a5%e6%89%8b%e5%86%8c%e3%80%91%e5%bc%80%e6%ba%90-vs-%e8%8a%82%e6%b5%81%ef%bc%9f%e4%bc%81%e4%b8%9a%e7%ae%a1%e7%90%86%e8%80%85%e5%ba%94%e8%af%a5%e5%a6%82\/","title":{"rendered":"\u3010\u7ec8\u6781\u6218\u7565\u624b\u518c\u3011\u5f00\u6e90 vs \u8282\u6d41\uff1f\u4f01\u4e1a\u7ba1\u7406\u8005\u5e94\u8be5\u5982\u4f55\u51b3\u7b56\uff1f"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\u6536\u5165\u589e\u957f10%\uff0c\u5229\u6da6\u5374\u53ea\u6da8\u4e865%\uff1f\u201d<br>\u201c\u6210\u672c\u780d\u4e8620%\uff0c\u5ba2\u6237\u4e5f\u8ddf\u7740\u6d41\u5931\u4e86\uff1f\u201d<br><strong>\u5f00\u6e90\u4e0e\u8282\u6d41\u7684\u9009\u62e9\uff0c\u672c\u8d28\u662f\u5bf9\u4f01\u4e1a\u5229\u6da6\u6760\u6746\u7684\u7cbe\u51c6\u64cd\u63a7\u3002<\/strong> \u9009\u9519\u4f18\u5148\u7ea7\uff0c\u8f7b\u5219\u589e\u957f\u505c\u6ede\uff0c\u91cd\u5219\u5931\u8840\u4f11\u514b\u3002\u672c\u6587\u5c06\u7528\u4e00\u5957\u53ef\u91cf\u5316\u7684\u51b3\u7b56\u6a21\u578b\uff08\u9644\u5de5\u5177\uff09\uff0c\u52a9\u4f60\u627e\u5230\u7b54\u6848\u3002<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e00\u3001\u6838\u5fc3\u7ed3\u8bba\uff1a\u6bdb\u5229\u7387\u51b3\u5b9a\u4f18\u5148\u7ea7<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-katex-display-block katex-eq\" data-katex-display=\"true\"><pre>\u6bdb\u5229\u7387 =\uff08\u8425\u4e1a\u6536\u5165\uff0d\u8425\u4e1a\u6210\u672c\uff09\/ \u8425\u4e1a\u6536\u5165 \u00d7 100%<\/pre><\/div>\n<\/blockquote>\n\n\n\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u6bdb\u5229\u7387\u533a\u95f4<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u6838\u5fc3\u7b56\u7565<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5229\u6da6\u6760\u6746\u6548\u5e94<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\uff1e40%\uff08\u9ad8\u6bdb\u5229\uff09<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5168\u529b\u5f00\u6e90<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u25b6\ufe0f \u6536\u5165\u6bcf\u589e10%\uff0c\u5229\u6da6\u53ef\u8dc3\u534715-25% <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\uff1c20%\uff08\u4f4e\u6bdb\u5229\uff09<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4f18\u5148\u8282\u6d41<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u26a0\ufe0f \u6210\u672c\u6bcf\u964d10%\uff0c\u5229\u6da6\u53ef\u66b4\u6da830-50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>20%-40%\uff08\u4e2d\u4f4d\uff09<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5f00\u6e90\u8282\u6d41\u5e76\u91cd<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2696\ufe0f \u52a8\u6001\u6821\u51c6\uff1a\u6bdb\u5229\u7387\u5347\u5219\u504f\u5f00\u6e90\uff0c\u964d\u5219\u91cd\u8282\u6d41<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u6848\u4f8b\u5bf9\u7167<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u79d1\u6280\u516c\u53f8\uff08\u6bdb\u5229\u738770%\uff09<\/strong>\uff1aSalesforce\u5c0680%\u8d44\u6e90\u6295\u5165\u5ba2\u6237\u589e\u957f\uff08\u5f00\u6e90\uff09\uff0c\u7814\u53d1\u8d39\u7528\u7387\u8d8540%\uff0c\u6362\u6765\u5e74\u6536\u5165\u589e\u957f20%+\u3002<\/li>\n\n\n\n<li><strong>\u96f6\u552e\u8d85\u5e02\uff08\u6bdb\u5229\u738715%\uff09<\/strong>\uff1aCostco\u901a\u8fc7\u4f9b\u5e94\u94fe\u8282\u6d41\uff08\u81ea\u6709\u7269\u6d41\u3001\u7cbe\u7b80SKU\uff09\uff0c\u7ba1\u7406\u8d39\u7528\u7387\u4ec5\u540c\u884c1\/3\uff0c\u51c0\u5229\u7387\u53cd\u8d85\u884c\u4e1a2\u500d\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u51b3\u7b56\u56db\u6b65\u6cd5\uff1a\u4ece\u8d22\u52a1\u6307\u6807\u5230\u5ba2\u6237\u884c\u52a8<\/strong><\/h2>\n\n\n\n<p><strong>\u7b2c\u4e00\u6b65\uff1a\u8bca\u65ad\u6bdb\u5229\u7387<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ba1\u7b97\u5f53\u524d\u6bdb\u5229\u7387\uff0c\u5bf9\u6bd4\u884c\u4e1a\u5747\u503c\uff08\u5de5\u5177\uff1aWind\/Statista\u884c\u4e1a\u6570\u636e\u5e93\uff09<\/li>\n\n\n\n<li><strong>\u5173\u952e\u95ee\u9898<\/strong>\uff1a<br>\u25b6\ufe0f \u6bdb\u5229\u7387\u662f\u5426\u6301\u7eed\u4e0b\u6ed1\uff1f\u2192 \u7acb\u523b\u542f\u52a8\u8282\u6d41\u5ba1\u67e5<br>\u25b6\ufe0f \u6bdb\u5229\u7387\u9ad8\u4e8e\u7ade\u5bf9\uff1f\u2192 \u52a0\u901f\u5f00\u6e90\u62a2\u593a\u5e02\u573a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7b2c\u4e8c\u6b65\uff1a\u7ed1\u5b9a\u5ba2\u6237\u4e0e\u8425\u6536\u6d41\u7a0b\uff08L2C\uff09<\/strong><br>\u65e0\u8bba\u5f00\u6e90\u8282\u6d41\uff0c\u5fc5\u987b\u670d\u52a1\u4e8e<strong>\u4ece\u7ebf\u7d22\u5230\u56de\u6b3e\uff08Leads to Cash\uff09\u7684\u5168\u6d41\u7a0b\u589e\u6548<\/strong>\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u7b56\u7565\u65b9\u5411<\/strong><\/th><th><strong>\u5f00\u6e90\u884c\u52a8\uff08\u504f\u91cd\u9ad8\u6bdb\u5229\uff09<\/strong><\/th><th><strong>\u8282\u6d41\u884c\u52a8\uff08\u504f\u91cd\u4f4e\u6bdb\u5229\uff09<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u7ebf\u7d22\u83b7\u53d6<\/strong><\/td><td>\u5ba2\u6237\u5206\u5c42\u8425\u9500\uff0c\u9ad8\u4ef7\u503c\u7ebf\u7d22\u6ea2\u4ef7\u6295\u653e<\/td><td>\u780d\u6389\u4f4e\u8f6c\u5316\u7387\u6e20\u9053\uff08\u5982\u4f4e\u6548\u5c55\u4f1a\uff09<\/td><\/tr><tr><td><strong>\u8f6c\u5316\u4ea4\u4ed8<\/strong><\/td><td>\u589e\u52a0\u589e\u503c\u670d\u52a1\uff08\u5982\u57f9\u8bad+\u4ea7\u54c1\u5957\u9910\uff09<\/td><td>\u81ea\u52a8\u5316\u8ba2\u5355\u5904\u7406\uff0c\u51cf\u5c11\u4eba\u5de5\u9519\u8bef\u6210\u672c<\/td><\/tr><tr><td><strong>\u56de\u6b3e\u7ba1\u7406<\/strong><\/td><td>\u63a8\u51fa\u5e74\u5ea6\u9884\u4ed8\u6298\u6263\uff0c\u63d0\u5347\u73b0\u91d1\u6d41<\/td><td>\u7f29\u77ed\u8d26\u671f\uff0c\u4e25\u63a7\u903e\u671f\u5e94\u6536\u8d26\u6b3e<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u7b2c\u4e09\u6b65\uff1a\u6784\u5efa\u52a8\u6001\u8d44\u6e90\u5206\u914d\u6bd4\u4f8b<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u6bdb\u5229\u7387\u7075\u6d3b\u8c03\u6574\u6295\u5165\uff08\u793a\u4f8b\uff09\uff1a <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u6bdb\u5229\u7387\uff1e40% \u2192 70%\u9884\u7b97\u6295\u5165\u5f00\u6e90\uff08\u5e02\u573a\/\u7814\u53d1\uff09\uff0c30%\u7528\u4e8e\u8282\u6d41\uff08\u6d41\u7a0b\u4f18\u5316\uff09 <\/code><\/li>\n\n\n\n<li><code>\u6bdb\u5229\u7387\uff1c20% \u2192 70%\u7cbe\u529b\u653b\u575a\u8282\u6d41\uff08\u4f9b\u5e94\u94fe\/\u4eba\u6548\uff09\uff0c30%\u6df1\u8015\u5b58\u91cf\u5ba2\u6237\u589e\u6536<\/code><\/li>\n<\/ul>\n\n\n\n<p><strong>\u7b2c\u56db\u6b65\uff1a\u8bbe\u7f6e\u7194\u65ad\u673a\u5236<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f00\u6e90\u7ea2\u7ebf<\/strong>\uff1a\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\uff1e \u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u76841\/3 \u2192 \u6682\u505c\u6269\u5f20<\/li>\n\n\n\n<li><strong>\u8282\u6d41\u7ea2\u7ebf<\/strong>\uff1a\u5ba2\u6237\u6ee1\u610f\u5ea6\uff08NPS\uff09\u4e0b\u964d\u8d8515% \u2192 \u7ec8\u6b62\u6210\u672c\u524a\u51cf<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e09\u3001\u5b9e\u6218\u5de5\u5177\u5305<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6bdb\u5229\u7387-\u7b56\u7565\u5339\u914d\u77e9\u9635<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6a2a\u8f74\uff1a\u6bdb\u5229\u7387\u6c34\u5e73\uff5c\u7eb5\u8f74\uff1a\u8d44\u6e90\u5206\u914d\u503e\u5411\uff08\u5f00\u6e90<em>\/<\/em>\u8282\u6d41\uff09<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>L2C\u6d41\u7a0b\u8bca\u65ad\u6e05\u5355<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5f00\u6e90\u589e\u6548\u70b9\uff1a\u7ebf\u7d22\u8f6c\u5316\u7387\uff1c20%\uff1f\u5ba2\u5355\u4ef7\u505c\u6ede\uff1f\u2192 \u4f18\u5316\u5ba2\u6237\u65c5\u7a0b<\/li>\n\n\n\n<li>\u8282\u6d41\u5173\u952e\u70b9\uff1a\u8ba2\u5355\u5904\u7406\u6210\u672c\uff1e\u8425\u65365%\uff1f\u56de\u6b3e\u5468\u671f\uff1e60\u5929\uff1f\u2192 \u6570\u5b57\u5316\u6539\u9020<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>L2C\u6d41\u7a0b\u8bca\u65ad\u6e05\u5355<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u51b3\u7b56\u6d41\u7a0b\u56fe\uff08\u4e00\u952e\u81ea\u6d4b\uff09<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-merpress-mermaidjs diagram-source-mermaid\"><pre class=\"mermaid\">graph TD  \n  A[\u5f53\u524d\u6bdb\u5229\u7387\uff1e40%\uff1f] -- YES --> B[\u805a\u7126\u5f00\u6e90\uff1a\u6269\u4efd\u989d\/\u63d0\u5ba2\u5355]  \n  A -- NO --> C[\u6bdb\u5229\u7387\uff1c20%\uff1f] -- YES --> D[\u7d27\u6025\u8282\u6d41\uff1a\u780d\u5197\u4f59\/\u63d0\u4eba\u6548]  \n  C -- NO --> E[\u53cc\u5411\u4f18\u5316\uff1a\u5f00\u6e90\u8bd5\u65b0+\u8282\u6d41\u63a7\u8d39]  <\/pre><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u56db\u3001\u7ba1\u7406\u8005\u9677\u9631\uff1a\u522b\u8ba9\u77ed\u89c6\u6740\u6b7b\u672a\u6765<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9ad8\u6bdb\u5229\u4f01\u4e1a<\/strong>\uff1a\u5207\u5fcc\u56e0\u5229\u6da6\u4e30\u539a\u5ffd\u89c6\u8282\u6d41\uff0c\u6548\u7387\u6f0f\u6d1e\u5c06\u541e\u566c\u589e\u957f\u7ea2\u5229<br>\uff08\u6848\u4f8b\uff1a\u67d0SaaS\u516c\u53f8\u6bdb\u5229\u738765%\u5374\u56e0\u4ea4\u4ed8\u6210\u672c\u98d9\u5347\u9677\u4e8f\u635f\uff09<\/li>\n\n\n\n<li><strong>\u4f4e\u6bdb\u5229\u4f01\u4e1a<\/strong>\uff1a\u907f\u514d\u4e3a\u7701\u94b1\u727a\u7272\u5ba2\u6237\uff0c\u6076\u6027\u5faa\u73af\u52a0\u901f\u6b7b\u4ea1<br>\uff08\u6848\u4f8b\uff1a\u96f6\u552e\u54c1\u724c\u780d\u5ba2\u670d\u6210\u672c\uff0cNPS\u66b4\u8dcc\u81f4\u5ba2\u6237\u6d41\u5931\u7387+30%\uff09<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u7ec8\u6781\u6cd5\u5219<\/strong>\uff1a<strong>\u5f00\u6e90\u662f\u6cb9\u95e8\uff0c\u8282\u6d41\u662f\u5239\u8f66\uff0c\u6bdb\u5229\u7387\u662f\u4eea\u8868\u76d8\uff0c\u5ba2\u6237\u4f53\u9a8c\u662f\u5bfc\u822a\u4eea\u3002<\/strong>\u5b9a\u671f\u6821\u51c6\uff0c\u65b9\u80fd\u5728\u589e\u957f\u4e0e\u751f\u5b58\u95f4\u7a33\u63e1\u65b9\u5411\u76d8\u3002<\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u7acb\u5373\u884c\u52a8<\/strong>\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6253\u5f00\u8d22\u62a5\uff0c\u8ba1\u7b97\u8fc7\u53bb12\u4e2a\u6708\u6bdb\u5229\u7387<\/li>\n\n\n\n<li>\u626b\u63cfL2C\u6d41\u7a0b\uff0c\u6807\u8bb0\u6700\u5927\u6210\u672c\u9ed1\u6d1e\u4e0e\u6536\u5165\u74f6\u9888<\/li>\n\n\n\n<li>\u6839\u636e\u6587\u672b\u5de5\u5177\u8c03\u6574\u4e0b\u5468\u6267\u884c\u6e05\u5355<\/li>\n<\/ol>\n\n\n\n<p><strong>\uff1e\uff1e \u9886\u53d6\uff1a\u300a<a href=\"https:\/\/www.xiazhi.co\/open-source-and-cost-saving-priority-assessment-table\/\" title=\"\u5f00\u6e90\u8282\u6d41\u4f18\u5148\u7ea7\u8bc4\u4f30\u8868\">\u5f00\u6e90\u8282\u6d41\u4f18\u5148\u7ea7\u8bc4\u4f30\u8868<\/a>\u300b+\u300aL2C\u5168\u6d41\u7a0b\u589e\u6548\u5730\u56fe\u300b<\/strong><\/p>\n\n\n\n<p>\u901a\u8fc7\u5c06<strong>\u8d22\u52a1\u6307\u6807<\/strong>\u3001<strong>\u5ba2\u6237\u52a8\u7ebf<\/strong>\u4e0e<strong>\u6d41\u7a0b\u6548\u7387<\/strong>\u4e09\u91cd\u8026\u5408\uff0c\u4f01\u4e1a\u624d\u80fd\u771f\u6b63\u8ba9\u6bcf\u4e00\u5206\u94b1\u7684\u5f00\u6e90\u6216\u8282\u6d41\uff0c\u8f6c\u5316\u4e3a\u5229\u6da6\u7684\u66b4\u529b\u589e\u957f\u3002<\/p>\n\n\n\n<p><\/p>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"35184\" data-trigger-type=\"like\" data-restriction=\"cookie\" 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