{"id":25216,"date":"2024-01-25T10:30:36","date_gmt":"2024-01-25T02:30:36","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=25216"},"modified":"2024-07-12T18:19:31","modified_gmt":"2024-07-12T10:19:31","slug":"what-is-revenue-run-rate","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/what-is-revenue-run-rate\/","title":{"rendered":"\u6536\u5165\u8fd0\u884c\u7387(Revenue Run-rate\uff09\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"what-is-revenue-run-rate\">\u4ec0\u4e48\u662f\u6536\u5165\u8fd0\u884c\u7387\uff1f<\/h2>\n\n\n\n<p>\u6536\u5165\u8fd0\u884c\u7387\u662f\u8d22\u52a1\u4e1a\u7ee9\u7684\u6307\u6807\uff0c\u5b83\u5c06\u516c\u53f8\u5728\u7279\u5b9a\u65f6\u671f\uff08\u4e00\u5468\u3001\u4e00\u4e2a\u6708\u3001\u4e00\u4e2a\u5b63\u5ea6\u7b49\uff09\u7684\u5f53\u524d\u6536\u5165\u8f6c\u6362\u4e3a\u5e74\u5ea6\u6570\u5b57\u4ee5\u83b7\u5f97\u5168\u5e74\u7b49\u4ef7\u7269\u3002\u8fd9\u4e2a\u6307\u6807\u7ecf\u5e38\u88ab<strong>\u5feb\u901f\u589e\u957f\u7684\u516c\u53f8<\/strong>\u4f7f\u7528\uff0c\u56e0\u4e3a\u5373\u4f7f\u662f\u51e0\u4e2a\u6708\u524d\u7684\u6570\u636e\u4e5f\u53ef\u80fd\u4f4e\u4f30\u516c\u53f8\u5f53\u524d\u7684\u89c4\u6a21\u3002\u53e6\u4e00\u4e2a\u672f\u8bed\u662f\u9500\u552e\u8fd0\u884c\u7387\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\uff0c\u8fd0\u884c\u7387\u4f7f\u7528\u5f53\u524d\u8d22\u52a1\u4fe1\u606f\uff08\u5982\u5f53\u524d\u9500\u552e\u989d\u548c\u5f53\u524d\u6536\u5165\uff09\u6765\u9884\u6d4b\u7ee9\u6548\u3002\u7531\u4e8e\u5b83\u63a8\u65ad\u4e86\u5f53\u524d\u7684\u8d22\u52a1\u4fe1\u606f\u548c\u4e1a\u7ee9\uff0c\u56e0\u6b64\u9690\u542b\u7740\u4e00\u4e2a\u5047\u8bbe\uff0c\u5373\u5f53\u524d\u7684\u91d1\u878d\u73af\u5883\u5728\u672a\u6765\u4e0d\u4f1a\u53d1\u751f\u91cd\u5927\u53d8\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"revenue-run-rate-formula\">\u6536\u5165\u8fd0\u884c\u7387\u516c\u5f0f<\/h3>\n\n\n\n<p><strong><em>\u8fd0\u884c\u7387 = \u671f\u95f4\u6536\u5165 \/ #\u671f\u95f4\u5929\u6570 x 365<\/em><\/strong><\/p>\n\n\n\n<p>\u6536\u5165\u8fd0\u884c\u7387\u83b7\u53d6\u6709\u5173\u5f53\u524d\u8d22\u52a1\u4e1a\u7ee9\u7684\u4fe1\u606f\uff0c\u5e76\u5c06\u5176\u6269\u5c55\u5230\u66f4\u957f\u7684\u65f6\u95f4\u6bb5\u3002\u8bf7\u770b\u4ee5\u4e0b\u793a\u4f8b\uff1aXYZ \u516c\u53f8\u5728 2017 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u6536\u5165\u4e3a 500 \u4e07\u7f8e\u5143\u3002\u8be5\u516c\u53f8\u7684\u603b\u88c1\u60f3\u77e5\u9053\uff0c\u5982\u679c\u60c5\u51b5\u6ca1\u6709\u6539\u53d8\uff0c\u4ed6\u7684\u516c\u53f8\u5728\u4eca\u5e74\u5269\u4e0b\u7684\u65f6\u95f4\u91cc\u53ef\u80fd\u4f1a\u4ea7\u751f\u591a\u5c11\u6536\u5165\u3002\u4e3a\u6b64\uff0c\u4ed6\u53ef\u4ee5\u4f7f\u7528\u6536\u5165\u8fd0\u884c\u7387\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cXYZ \u516c\u53f8\u4ee5\u6bcf\u5e74 2000 \u4e07\u7f8e\u5143\u7684\u6536\u5165\u8fd0\u884c\u7387\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u5f53\u4e00\u5bb6\u516c\u53f8\u4f7f\u7528\u5f53\u524d\u53ef\u7528\u7684\u6570\u636e\u6765\u9884\u6d4b\u5168\u5e74\u7684\u672a\u6765\u8d22\u52a1\u4e1a\u7ee9\u65f6\uff0c\u8be5\u516c\u53f8\u88ab\u79f0\u4e3a\u5e74\u5ea6\u5316\u6570\u636e\u3002\u4e0a\u9762\u7684\u4f8b\u5b50\u662f\u6570\u636e\u5e74\u5316\u7684\u6848\u4f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-do-companies-use-revenue-run-rate\">\u4e3a\u4ec0\u4e48\u516c\u53f8\u4f7f\u7528\u6536\u5165\u8fd0\u884c\u7387\uff1f<\/h3>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u5bb6\u53ea\u7ecf\u8425\u4e86\u5f88\u77ed\u65f6\u95f4\u7684\u5e74\u8f7b\u516c\u53f8\u6765\u8bf4\uff0c\u6536\u5165\u8fd0\u884c\u7387\u53ef\u4ee5\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u7528\u7684\u8d22\u52a1\u4e1a\u7ee9\u6307\u6807\u3002\u5982\u679c\u516c\u53f8\u76f8\u5bf9\u786e\u5b9a\u8d22\u52a1\u73af\u5883\u4e0d\u4f1a\u53d1\u751f\u5de8\u5927\u53d8\u5316\uff0c\u6536\u5165\u8fd0\u884c\u7387\u53ef\u80fd\u662f\u4e00\u4e2a\u7279\u522b\u5f3a\u5927\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u65b0\u751f\u516c\u53f8\u5728\u5c1d\u8bd5\u4e3a\u5546\u4e1a\u6d3b\u52a8\u7b79\u96c6\u8d44\u91d1\u65f6\uff0c\u8fd8\u53ef\u4ee5\u5f15\u7528\u6536\u5165\u8fd0\u884c\u7387\u6216\u5229\u6da6\u8fd0\u884c\u7387\u6570\u636e\u3002\u6ca1\u6709\u957f\u671f\u5efa\u7acb\u4fe1\u7528\u8bb0\u5f55\u7684\u516c\u53f8\u53ef\u80fd\u4f1a\u6839\u636e\u5176\u6536\u5165\u8fd0\u884c\u7387\u83b7\u5f97\u8d44\u91d1\u3002\u5f53\u516c\u53f8\u5bf9\u5176\u8fd0\u8425\u7ed3\u6784\u548c\u7ba1\u7406\u8fdb\u884c\u91cd\u5927\u6539\u53d8\u65f6\uff0c\u6536\u5165\u8fd0\u884c\u7387\u4e5f\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\u6536\u5165\u8fd0\u884c\u7387\u53ef\u4ee5\u7528\u4f5c\u57fa\u51c6\uff0c\u4ee5\u67e5\u770b\u8fd9\u4e9b\u53d8\u5316\u662f\u5426\u6539\u5584\u4e86\u516c\u53f8\u7684\u8d22\u52a1\u4e1a\u7ee9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-risk-of-using-the-revenue-run-rate\">\u4f7f\u7528\u6536\u5165\u8fd0\u884c\u7387\u7684\u98ce\u9669<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">#1 \u73af\u5883\u53d8\u5316<\/h5>\n\n\n\n<p>\u4e0e\u6240\u6709\u8fd0\u884c\u7387\u6570\u636e\u4e00\u6837\uff0c\u6536\u5165\u8fd0\u884c\u7387\u505a\u51fa\u4e86\u4e00\u4e2a\u5173\u952e\u4e14\u901a\u5e38\u4e0d\u5207\u5b9e\u9645\u7684\u5047\u8bbe\uff0c\u5373\u672a\u6765\u91d1\u878d\u73af\u5883\u5c06\u4fdd\u6301\u76f8\u5bf9\u4e0d\u53d8\u3002\u73b0\u4ee3\u91d1\u878d\u5e02\u573a\u662f\u6781\u5176\u4e0d\u53ef\u9884\u6d4b\u548c\u53d8\u5316\u65e0\u5e38\u7684\uff0c\u4ec5\u4ec5\u6839\u636e\u8fd0\u884c\u7387\u7c7b\u578b\u7684\u6570\u5b57\u505a\u51fa\u8d22\u52a1\u51b3\u7b56\u662f\u6781\u5176\u611a\u8822\u7684\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\">#2 \u5b63\u8282\u6027<\/h5>\n\n\n\n<p>\u6b64\u5916\uff0c\u5373\u4f7f\u6211\u4eec\u5ffd\u7565\u4e86\u91d1\u878d\u73af\u5883\u7a81\u7136\u53d8\u5316\u7684\u5a01\u80c1\uff0c\u6536\u5165\u8fd0\u884c\u7387\u548c\u5176\u4ed6\u8fd0\u884c\u7387\u7c7b\u578b\u7684\u6570\u5b57\u4e5f\u53ef\u80fd\u975e\u5e38\u5177\u6709\u6b3a\u9a97\u6027\u3002<\/p>\n\n\n\n<p>\u4ee5\u5b63\u8282\u6027\u4ea7\u4e1a\u4e3a\u4f8b\u3002\u7531\u4e8e\u5bd2\u5047\u5b63\u8282\uff0c\u96f6\u552e\u5546\u5728 12 \u6708\u4efd\u7684\u6536\u5165\u548c\u5229\u6da6\u90fd\u5927\u5e45\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6c83\u5c14\u739b\u548c\u5854\u5409\u7279\u7b49\u96f6\u552e\u5546\u4f7f\u7528\u8fd9\u4e00\u65f6\u671f\u7684\u6536\u5165\u548c\u5229\u6da6\u6570\u636e\u6765\u6784\u5efa\u6536\u5165\u8fd0\u884c\u7387\u6216\u5229\u6da6\u8fd0\u884c\u7387\uff0c\u90a3\u4e48\u4ed6\u4eec\u7684\u4f30\u8ba1\u5c06\u88ab\u5927\u5927\u5938\u5927\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u4ed6\u4eec\u5728\u4e00\u5e74\u4e2d\u8f83\u6162\u7684\u5b63\u8282\u8ba1\u7b97\u4ed6\u4eec\u7684\u6536\u5165\u8fd0\u884c\u7387\uff0c\u5982\u679c\u4e0d\u8003\u8651\u5723\u8bde\u8282\u9ad8\u5cf0\uff0c\u5c06\u4ea7\u751f\u770b\u4f3c\u4f4e\u7684\u6570\u5b57\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\">#3 \u516c\u53f8\u4e1a\u7ee9\u53d8\u5316<\/h5>\n\n\n\n<p>\u6536\u5165\u8fd0\u884c\u7387\u548c\u5176\u4ed6\u8fd0\u884c\u7387\u7c7b\u578b\u7684\u6570\u5b57\u901a\u5e38\u662f\u6839\u636e\u6700\u65b0\u7684\u53ef\u7528\u6570\u636e\u6784\u5efa\u7684\uff0c\u901a\u5e38\u4e0d\u8003\u8651\u53ef\u80fd\u5bfc\u81f4\u516c\u53f8\u8d22\u52a1\u4e1a\u7ee9\u5728\u7279\u5b9a\u65f6\u95f4\u70b9\u53d1\u751f\u53d8\u5316\u7684\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0cMicrosoft\u3001\u7d22\u5c3c\u548c\u82f9\u679c\u7b49\u79d1\u6280\u516c\u53f8\u5728\u53d1\u5e03\u65b0\u4ea7\u54c1\u65f6\u5f80\u5f80\u4f1a\u7ecf\u5386\u9500\u552e\u989d\u548c\u6536\u5165\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8fd9\u4e9b\u516c\u53f8\u4ec5\u6839\u636e\u65b0\u4ea7\u54c1\u63a8\u51fa\u540e\u4e00\u6bb5\u65f6\u95f4\u7684\u6570\u636e\u6765\u6784\u5efa\u8fd0\u884c\u7387\u7c7b\u578b\u7684\u6570\u5b57\uff0c\u90a3\u4e48\u6570\u636e\u53ef\u80fd\u4f1a\u6709\u504f\u5dee\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"revenue-run-rate-example\">\u6536\u5165\u8fd0\u884c\u7387 &#8211; \u793a\u4f8b<\/h3>\n\n\n\n<p>2017 \u5e74 1 \u6708\uff0c\u4e91\u5b58\u50a8\u516c\u53f8 Dropbox \u5ba3\u5e03\u5176\u6536\u5165\u8fd0\u884c\u7387\u5df2\u8d85\u8fc7 10 \u4ebf\u7f8e\u5143\u3002\u6839\u636e\u8be5\u516c\u53f8\u81ea\u5df1\u7684\u79c1\u4eba\u4f30\u503c\uff0cDropbox\u7684\u4f30\u503c\u4e3a100\u4ebf\u7f8e\u5143\u3002\u4efb\u4f55\u672a\u6765\u7684IPO\u90fd\u5c06\u53d7\u5230\u6536\u5165\u8fd0\u884c\u7387\u7684\u5f71\u54cd\u3002\u5728\u6b64\u5904\u8be6\u7ec6\u4e86\u89e3 Dropbox \u7684\u8fd0\u884c\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"applications-in-financial-modeling\">\u5728\u8d22\u52a1\u5efa\u6a21\u4e2d\u7684\u5e94\u7528<\/h3>\n\n\n\n<p>\u5728\u4e3a\u65e9\u671f\u516c\u53f8\u6216\u521d\u521b\u516c\u53f8\u7c7b\u578b\u6784\u5efa\u8d22\u52a1\u6a21\u578b\u65f6\uff0c\u901a\u5e38\u6784\u5efa\u6708\u5ea6\u9884\u6d4b\u3002\u7136\u540e\uff0c\u9700\u8981\u4f7f\u7528\u6536\u5165\u8fd0\u884c\u7387\u516c\u5f0f\u5c06\u5176\u8f6c\u6362\u4e3a\u5e74\u5ea6\u672f\u8bed\u3002\u5728\u6211\u4eec\u7684\u521d\u521b\u516c\u53f8\u4f30\u503c\u6307\u6807\u6307\u5357\u4e2d\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2024\/01\/revenue-run-rate-example-1024x391-1.png\" alt=\"\u6536\u5165\u8fd0\u884c\u7387\u793a\u4f8b\" class=\"wp-image-3078\"\/><\/figure>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger\" title=\"\" data-post-id=\"25216\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><div class=\"pld-dislike-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-dislike-trigger pld-like-dislike-trigger\" title=\"\" data-post-id=\"25216\" data-trigger-type=\"dislike\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-down\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-dislike-count-wrap pld-count-wrap\">0<\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662f\u6536\u5165\u8fd0\u884c\u7387\uff1f \u6536\u5165\u8fd0\u884c\u7387\u662f\u8d22\u52a1\u4e1a\u7ee9\u7684\u6307\u6807\uff0c\u5b83\u5c06\u516c\u53f8\u5728\u7279\u5b9a\u65f6\u671f\uff08\u4e00\u5468\u3001\u4e00\u4e2a\u6708\u3001\u4e00\u4e2a\u5b63\u5ea6\u7b49\uff09\u7684\u5f53\u524d\u6536\u5165\u8f6c\u6362\u4e3a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[342],"tags":[374],"class_list":["post-25216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-374"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/posts\/25216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/comments?post=25216"}],"version-history":[{"count":1,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/posts\/25216\/revisions"}],"predecessor-version":[{"id":28334,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/posts\/25216\/revisions\/28334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/media\/27248"}],"wp:attachment":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/media?parent=25216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/categories?post=25216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/tags?post=25216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}