{"id":24002,"date":"2023-09-10T21:16:46","date_gmt":"2023-09-10T13:16:46","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=24002"},"modified":"2023-09-10T21:16:47","modified_gmt":"2023-09-10T13:16:47","slug":"%e5%ae%a2%e6%88%b7%e7%bb%86%e5%88%86%ef%bc%9a%e6%88%90%e5%8a%9f%e7%9a%84%e7%bb%88%e6%9e%81%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/%e5%ae%a2%e6%88%b7%e7%bb%86%e5%88%86%ef%bc%9a%e6%88%90%e5%8a%9f%e7%9a%84%e7%bb%88%e6%9e%81%e6%8c%87%e5%8d%97\/","title":{"rendered":"\u5ba2\u6237\u7ec6\u5206\uff1a\u6210\u529f\u7684\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<p>\u4f5c\u4e3a\u9500\u552e\u8fd0\u8425\u4eba\u5458\uff0c\u60a8\u5f88\u53ef\u80fd\u5c06\u5546\u54c1\u51fa\u552e\u7ed9\u8bb8\u591a\u4e0d\u540c\u7684\u4eba\u5e76\u5b9a\u671f\u4e0e\u4ed6\u4eec\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u662f\u5426\u610f\u5473\u7740\u4f60\u771f\u7684\u4e86\u89e3\u4ed6\u4eec\uff1f<\/p>\n\n\n\n<p>\u987e\u5ba2\u5e76\u4e0d\u662f\u7edf\u4e00\u7684\u4e00\u7fa4\u4eba\u3002\u4ed6\u4eec\u5e76\u4e0d\u90fd\u6709\u76f8\u540c\u7684\u7279\u5f81\u548c\u671f\u671b\u3002\u6240\u4ee5\uff0c\u4f60\u7684\u5de5\u4f5c\u5c31\u662f\u5c3d\u53ef\u80fd\u591a\u5730\u4e86\u89e3\u5b83\u4eec\u3002<\/p>\n\n\n\n<p>\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4f7f\u7528\u6240\u8c13\u7684\u5ba2\u6237\u7ec6\u5206\u7b56\u7565\u3002&nbsp;<\/p>\n\n\n\n<p>\u6709\u4e86\u5b83\uff0c\u60a8\u53ef\u4ee5\u5411\u6b63\u786e\u7684\u5ba2\u6237\u53d1\u9001\u6b63\u786e\u7684\u6d88\u606f\uff0c\u5e76\u4e2a\u6027\u5316\u60a8\u7684\u901a\u4fe1\u4ee5\u6ee1\u8db3\u4ed6\u4eec\u7684\u7279\u5b9a\u9700\u6c42\u3002<\/p>\n\n\n\n<h2 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class=\"wp-image-42577\"\/><\/figure>\n\n\n\n<p>\u73b0\u5728\uff0c\u4ec0\u4e48\u662f\u5ba2\u6237\u7ec6\u5206\u7b56\u7565\uff1f<\/p>\n\n\n\n<p>\u5ba2\u6237\u7ec6\u5206\u7b56\u7565\u662f\u4f01\u4e1a\u6839\u636e\u5176\u6807\u8bb0\u5ba2\u6237\u7684\u65e2\u5b9a\u8ba1\u5212\u3002\u4f8b\u5982\uff0c\u9500\u552e\u5185\u8863\u7684\u54c1\u724c\u5f88\u53ef\u80fd\u4f1a\u6839\u636e\u6027\u522b\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002\u6839\u636e\u4f01\u4e1a\u9500\u552e\u7684\u5185\u8863\u7c7b\u578b\uff0c\u5b83\u8fd8\u53ef\u4ee5\u6839\u636e\u5e74\u9f84\u3001\u5a5a\u59fb\/\u5173\u7cfb\u72b6\u51b5\u548c\u6536\u5165\u5bf9\u8d2d\u7269\u8005\u8fdb\u884c\u5206\u7c7b\u3002\u7136\u540e\uff0c\u8be5\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u4e2a\u6027\u5316\u7684\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u6765\u7784\u51c6\u7ec6\u5206\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u629b\u5f00\u8fd9\u4e2a\u95ee\u9898\uff0c\u8ba9\u6211\u4eec\u66f4\u5177\u4f53\u4e00\u4e9b\u2014\u2014<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5ba2\u6237\u7fa4\uff1f<\/h3>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u5ba2\u6237\u7fa4\u662f\u5177\u6709\u76f8\u4f3c\u5174\u8da3\u3001\u9700\u6c42\u548c\/\u6216\u7279\u5f81\u7684\u4e00\u7ec4\u5ba2\u6237\u3002\u901a\u8fc7\u6839\u636e\u76f8\u4f3c\u7279\u5f81\u5212\u5206\u5ba2\u6237\u7fa4\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u5411\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u63a8\u5e7f\u548c\u8425\u9500\u4ea7\u54c1\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u8fd9\u53ea\u4f1a\u63d0\u9ad8\u6d88\u8d39\u8005\u5fe0\u8bda\u5ea6\u548c\u5ba2\u6237\u4fdd\u7559\u7387\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5f53\u6211\u4eec\u5728\u8fd9\u91cc\u65f6\uff0c\u533a\u5206\u4ee5\u4e0b\u5185\u5bb9\u5c06\u662f\u6709\u76ca\u7684\u2014\u2014<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u573a\u7ec6\u5206\u4e0e\u5ba2\u6237\u7ec6\u5206<\/h3>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u5e02\u573a\u7ec6\u5206\u5c31\u662f\u6839\u636e\u7279\u5b9a\u7279\u5f81\u5bf9\u6574\u4e2a\u76ee\u6807\u5e02\u573a\u8fdb\u884c\u5206\u6790\u548c\u7ec6\u5206\u7684\u8fc7\u7a0b\u3002\u8fd9\u4e9b\u53ef\u4ee5\u901a\u8fc7\u56db\u79cd\u7ec6\u5206\u6a21\u578b\u6765\u533a\u5206\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u53e3\u7edf\u8ba1&nbsp;<\/li>\n\n\n\n<li>\u5730\u7406\u7684&nbsp;<\/li>\n\n\n\n<li>\u884c\u4e3a\u7684&nbsp;<\/li>\n\n\n\n<li>\u5fc3\u7406\u7edf\u8ba1\u7684<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/Market-segments-min.png\" alt=\"\u7ec6\u5206\u5e02\u573a\u4e0d\u540c\u7c7b\u522b\" class=\"wp-image-42578\" title=\"\u5e02\u573a\u90e8\u95e8\"\/><\/figure>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5ba2\u6237\u7ec6\u5206\u8fdb\u4e00\u6b65\u5212\u5206\u73b0\u6709\u5ba2\u6237\u7fa4\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u7279\u5b9a\u9700\u6c42\u3001\u884c\u4e3a\u548c\u7279\u5f81\u5bf9\u4ed6\u4eec\u8fdb\u884c\u5212\u5206\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5e02\u573a\u7ec6\u5206\u6700\u5e38\u7528\u4e8e\u4e0e\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u65b0\u4ea7\u54c1\u548c\u670d\u52a1\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002&nbsp;<\/p>\n\n\n\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5ba2\u6237\u7ec6\u5206\u6700\u9002\u5408\u5e2e\u52a9\u60a8\u4e86\u89e3\u5f53\u524d\u5ba2\u6237\u5e76\u6539\u8fdb\u5411\u7279\u5b9a\u7fa4\u4f53\u8425\u9500\u4ea7\u54c1\u7684\u65b9\u5f0f\u3002&nbsp;<\/p>\n\n\n\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u4e3a\u4e86\u83b7\u5f97\u6700\u4f73\u7ed3\u679c\uff0c\u60a8\u5e94\u8be5\u5b9a\u671f\u6267\u884c\u8fd9\u4e24\u79cd\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u4f7f\u7528\u5ba2\u6237\u7ec6\u5206\uff0c\u60a8\u7684\u4f01\u4e1a\u53ef\u4ee5\u83b7\u5f97\u54ea\u4e9b\u5b9e\u9645\u597d\u5904\uff1f<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5427\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">\u5ba2\u6237\u7ec6\u5206\u7684\u597d\u5904<\/h2>\n\n\n\n<p>\u901a\u8fc7\u5bf9\u5ba2\u6237\u8fdb\u884c\u8be6\u7ec6\u7684\u7ec6\u5206\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u7684\u4e0d\u4ec5\u4ec5\u662f\u60a8\u53ef\u4ee5\u5c06\u4ed6\u4eec\u5f52\u5165\u54ea\u4e9b\u7ec4\u3002\u76f8\u53cd\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u4ee5\u8ba9\u4f60\u5f7b\u5e95\u3001\u5b8c\u6574\u5730\u4e86\u89e3\u5b83\u4eec\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u6240\u6709\u8fd9\u4e9b\u77e5\u8bc6\u6765\u53d1\u6325\u81ea\u5df1\u7684\u4f18\u52bf\u3002&nbsp;<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6b64\u7b56\u7565\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6539\u8fdb\u6574\u4e2a\u4e1a\u52a1\u7684\u65b9\u5f0f\uff0c\u800c\u4e14\u5bf9\u60a8\u7684\u5ba2\u6237\u4e5f\u5f88\u6709\u4ef7\u503c\u3002&nbsp;<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5728\u8425\u9500\u7b56\u7565\u4e2d\u4f7f\u7528\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\u7684\u4e0d\u540c\u597d\u5904\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"973\" height=\"506\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/1694351612795.png\" alt=\"\" class=\"wp-image-24015\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/1694351612795.png 973w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/1694351612795-900x468.png 900w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/1694351612795-200x104.png 200w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/1694351612795-768x399.png 768w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u5b83\u53ef\u4ee5\u6539\u5584\u60a8\u7684\u5ba2\u6237\u670d\u52a1\u548c\u652f\u6301\u5de5\u4f5c<\/h3>\n\n\n\n<p>\u5bf9\u60a8\u7684\u5ba2\u6237\u8fdb\u884c\u5b9a\u671f\u7ec6\u5206\u53ef\u4ee5\u589e\u5f3a\u60a8\u7684\u5ba2\u6237\u670d\u52a1\u548c\u652f\u6301\u5de5\u4f5c\u3002\u901a\u8fc7\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u7fa4\uff0c\u60a8\u7684\u652f\u6301\u4ee3\u8868\u5c06\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u5728\u4e0e\u67d0\u4e9b\u7fa4\u4f53\u4e92\u52a8\u65f6\u53ef\u4ee5\u9884\u671f\u7684\u6f5c\u5728\u884c\u4e3a\u3002&nbsp;<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u7ec6\u5206\u6709\u52a9\u4e8e\u516c\u53f8\u4e86\u89e3\u5ba2\u6237\u7684\u6311\u6218\u548c\u62c5\u5fe7\u7684\u53ef\u80fd\u6027\u63d0\u9ad8\u4e86<a href=\"https:\/\/www.notifyvisitors.com\/blog\/segmentation-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">60%<\/a>\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u60a8\u7684\u652f\u6301\u4ee3\u7406\u8fd8\u5c06\u610f\u8bc6\u5230\u4ed6\u4eec\u5728\u4e0e\u7528\u6237\u4ea4\u8c08\u65f6\u53ef\u80fd\u9047\u5230\u7684\u6f5c\u5728\u95ee\u9898\u548c\u6311\u6218\u3002\u6700\u7ec8\u7ed3\u679c\u662f\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u63d0\u4f9b\u66f4\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u670d\u52a1\u548c\u66f4\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u8fd9\u5f15\u51fa\u4e86\u6211\u4eec\u7684\u4e0b\u4e00\u70b9\u2014\u2014<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c<\/h3>\n\n\n\n<p>\u5982\u4eca\uff0c\u5ba2\u6237\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u5bfb\u6c42\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c\u54c1\u724c\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u4f53\u9a8c\uff0c&nbsp;\u5927\u7ea6<a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">80%\u7684\u6d88\u8d39\u8005\u66f4\u6709\u53ef\u80fd\u8fdb\u884c\u8d2d\u4e70\u3002<\/a><\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5236\u5b9a\u5ba2\u6237\u7ec6\u5206\u7b56\u7565\u6781\u5176\u91cd\u8981\u3002\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u60a8\u5c06\u80fd\u591f\u4e86\u89e3\u7279\u5b9a\u7684\u5ba2\u6237\u9700\u6c42\uff0c\u5e76\u4e3a\u6bcf\u4e00\u4f4d\u8d2d\u7269\u8005\u63d0\u4f9b\u4e00\u6d41\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5982\u679c\u60a8\u5b9a\u671f\u8fdb\u884c\u5f7b\u5e95\u7684\u5ba2\u6237\u7ec6\u5206\u5206\u6790\uff0c\u60a8\u5c06\u80fd\u591f\u4e2a\u6027\u5316\u5ba2\u6237\u65c5\u7a0b\u7684\u6bcf\u4e00\u6b65\u3002\u00a0<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u6700\u540e\u2014\u2014<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/h3>\n\n\n\n<p>\u901a\u8fc7\u4e0d\u65ad\u52aa\u529b\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u4ed6\u4eec\u5bf9\u60a8\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<p>\u8fd9\u5f88\u7b80\u5355\u2014\u2014\u4ed6\u4eec\u4ece\u4e0e\u60a8\u7684\u4f01\u4e1a\u4e92\u52a8\u4e2d\u83b7\u5f97\u7684\u6ee1\u610f\u5ea6\u8d8a\u9ad8\uff0c\u4ed6\u4eec\u5c31\u8d8a\u6709\u53ef\u80fd\u8ba4\u4e3a\u60a8\u503c\u5f97\u4fe1\u8d56\u5e76\u957f\u671f\u7559\u5728\u60a8\u8eab\u8fb9\u3002\u63d0\u9ad8\u54c1\u724c\u5fe0\u8bda\u5ea6\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff0c\u56e0\u6b64\u8fd9\u662f\u4e00\u4e2a\u53cc\u8d62\u7684\u5c40\u9762\u3002<\/p>\n\n\n\n<p><strong>\u4e86\u89e3\u66f4\u591a\uff1a<\/strong>\u4e86\u89e3\u60a8\u9700\u8981\u4e86\u89e3\u7684\u6709\u5173\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3001\u5176\u516c\u5f0f\u53ca\u5176\u91cd\u8981\u6027\u7684\u6240\u6709\u4fe1\u606f\u3002\u00a0<\/p>\n\n\n\n<p>\u597d\u7684-<\/p>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u5f88\u6e05\u695a\u4e3a\u4ec0\u4e48\u5ba2\u6237\u7ec6\u5206\u9996\u5148\u5f88\u91cd\u8981\u3002\u4f46\u5ba2\u6237\u7ec6\u5206\u7b56\u7565\u4e2d\u6700\u5e38\u7528\u7684\u6a21\u578b\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u66f4\u8be6\u7ec6\u5730\u770b\u770b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types\">\u5ba2\u6237\u7ec6\u5206\u793a\u4f8b<\/h2>\n\n\n\n<p>\u5c31\u50cf\u8425\u9500\u7ec6\u5206\u4e00\u6837\uff0c\u6709\u591a\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7ec4\u3002\u4f20\u7edf\u4e0a\uff0c\u6709\u56db\u79cd\u7c7b\u578b\u7684\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\uff1a\u4eba\u53e3\u7edf\u8ba1\u3001\u5730\u7406\u3001\u884c\u4e3a\u548c\u5fc3\u7406\u3002<\/p>\n\n\n\n<p>\u8bdd\u867d\u8fd9\u4e48\u8bf4\uff0c\u8fd8\u6709\u4e00\u4e9b\u5176\u4ed6\u7c7b\u578b\u4e5f\u503c\u5f97\u4e00\u63d0\u3002\u90a3\u4e48\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u6240\u6709\u6700\u5e38\u7528\u7684\u5ba2\u6237\u7ec6\u5206\u65b9\u6cd5\u548c\u793a\u4f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u4eba\u53e3\u7edf\u8ba1\u7ec6\u5206<\/h3>\n\n\n\n<p>\u8fd9\u5f88\u5bb9\u6613\u6210\u4e3a\u6700\u5e7f\u6cdb\u4f7f\u7528\u7684\u5206\u5272\u65b9\u6cd5\u4e4b\u4e00\u3002\u8fd9\u662f\u56e0\u4e3a\u5b83\u5305\u542b\u8bb8\u591a\u4e0e\u4eba\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u76f8\u5173\u7684\u53d8\u4f53\u3002\u5176\u4e2d\u5305\u62ec\u5e74\u9f84\/\u4e16\u4ee3\u3001\u6027\u522b\u3001\u804c\u4e1a\u3001\u6559\u80b2\u3001\u6536\u5165\u3001\u5a5a\u59fb\u72b6\u51b5\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/demographic-segmentations-min.png\" alt=\"\u4eba\u53e3\u7edf\u8ba1\u5206\u5272\u56fe\u50cf\" class=\"wp-image-42580\" title=\"\u4eba\u53e3\u7edf\u8ba1\u7ec6\u5206\"\/><\/figure>\n\n\n\n<p>\u5047\u8bbe\u60a8\u62e5\u6709\u4e00\u5bb6\u4e13\u95e8\u9500\u552e\u8db3\u7403\u88c5\u5907\u7684\u8fd0\u52a8\u670d\u88c5\u5e97\u3002\u7531\u4e8e\u8db3\u7403\u4e3b\u8981\u5728\u7537\u6027\u4eba\u7fa4\u4e2d\u6d41\u884c\uff0c\u56e0\u6b64\u60a8\u5f88\u53ef\u80fd\u5fc5\u987b\u6839\u636e\u6027\u522b\u5bf9\u5ba2\u6237\u8fdb\u884c\u4eba\u53e3\u7edf\u8ba1\u7ec6\u5206\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728\u4e0b\u9762\u627e\u5230\u4eba\u53e3\u7edf\u8ba1\u7ec6\u5206\u7684\u8be6\u7ec6\u793a\u4f8b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/demographic-segments-min.png\" alt=\"\u4eba\u53e3\u7edf\u8ba1\u7ec6\u5206\u6807\u51c6\u548c\u7ec6\u5206\" class=\"wp-image-42582\" title=\"\u4eba\u53e3\u7ec6\u5206\u6807\u51c6\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/geographic-segments-min.png\" alt=\"\u5730\u7406\u7ec6\u5206\" class=\"wp-image-42581\" title=\"\u5730\u7406\u7ec6\u5206\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3\u3001\u884c\u4e3a\u7ec6\u5206<\/h3>\n\n\n\n<p>\u5728\u6267\u884c\u884c\u4e3a\u7ec6\u5206\u65f6\uff0c\u60a8\u672c\u8d28\u4e0a\u5173\u6ce8\u7684\u662f\u5ba2\u6237\u5982\u4f55\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p>\u5230\u5e95\u662f\u4ec0\u4e48\u610f\u601d\uff1f&nbsp;<\/p>\n\n\n\n<p>\u57fa\u672c\u4e0a\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u7ec6\u5206\u9002\u7528\u4e8e\u653e\u5f03\u8d2d\u7269\u8f66\u7684\u5ba2\u6237\uff0c\u800c\u6d4f\u89c8\u4f46\u4ece\u672a\u8d2d\u4e70\u8fc7\u4efb\u4f55\u4e1c\u897f\u7684\u5ba2\u6237\u5c06\u88ab\u653e\u5165\u53e6\u4e00\u7ec6\u5206\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/demographic-segments-1-min.png\" alt=\"\u884c\u4e3a\u7ec6\u5206\" class=\"wp-image-42583\" title=\"\u884c\u4e3a\u7ec6\u5206\"\/><\/figure>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u8003\u8651\u7684\u5176\u4ed6\u7279\u5f81\u662f\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ed6\u4eec\u8d2d\u7269\u7684\u65f6\u95f4\u3001\u65e5\u671f\u6216\u573a\u5408<\/li>\n\n\n\n<li>\u9996\u9009\u4ed8\u6b3e\u6216\u4ea4\u4ed8\u65b9\u5f0f&nbsp;<\/li>\n\n\n\n<li>\u987e\u5ba2\u901a\u5e38\u7684\u8d2d\u7269\u4e60\u60ef<\/li>\n\n\n\n<li>\u4ed6\u4eec\u4f7f\u7528\u8d2d\u4e70\u7684\u4ea7\u54c1\u7684\u65b9\u5f0f<\/li>\n\n\n\n<li>\u60a8\u7684\u5ba2\u6237\u4e0e\u60a8\u8d2d\u7269\u7684\u9891\u7387<\/li>\n<\/ul>\n\n\n\n<p>\u6b64\u5916\uff0c\u884c\u4e3a\u6570\u636e\u8fd8\u53ef\u80fd\u8003\u8651\u5ba2\u6237\u7684\u5386\u53f2\u8bb0\u5f55\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ed6\u4eec\u4e0e\u60a8\u8fdb\u884c\u7684\u4ea4\u6613\u6570\u91cf<\/li>\n\n\n\n<li>\u4ed6\u4eec\u662f\u5426\u5c06\u60a8\u7684\u4e1a\u52a1\u63a8\u8350\u7ed9\u5176\u4ed6\u4eba&nbsp;<\/li>\n\n\n\n<li>\u65e0\u8bba\u4ed6\u4eec\u662f\u65b0\u5ba2\u6237\u8fd8\u662f\u8001\u5ba2\u6237<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u5fc3\u7406\u7ec6\u5206<\/h3>\n\n\n\n<p>\u5f53\u6d89\u53ca\u5fc3\u7406\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\u65f6\uff0c\u60a8\u7684\u91cd\u70b9\u662f\u5ba2\u6237\u7684\u4e2a\u6027\u7279\u5f81\u3001\u7279\u5f81\u3001\u4ef7\u503c\u89c2\u3001\u4fe1\u4ef0\u3001\u5174\u8da3\u548c\u751f\u6d3b\u65b9\u5f0f\u3002\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u8fd9\u79cd\u7c7b\u578b\u7684\u7ec6\u5206\u6709\u52a9\u4e8e\u9009\u62e9\u6700\u6709\u53ef\u80fd\u6210\u4e3a\u4e70\u5bb6\u7684\u5ba2\u6237\u3002\u9009\u62e9\u4e5f\u53ef\u80fd\u57fa\u4e8e\u7c89\u4e1d\u6216\u5174\u8da3\u76f8\u5173\u7fa4\u4f53\uff0c\u4f8b\u5982\u7535\u89c6\u5267\u8ff7\u3001\u6709\u73af\u4fdd\u610f\u8bc6\u7684\u516c\u6c11\u3001\u6f2b\u753b\u8ff7\u7b49\u3002<\/p>\n\n\n\n<p>\u5047\u8bbe\u60a8\u62e5\u6709\u4e00\u5bb6\u5728\u7ebf\u670d\u88c5\u5e97\uff0c\u5176\u7ec6\u5206\u5e02\u573a\u7684\u4eba\u7fa4\u5e74\u9f84\u5728 18-35 \u5c81\u4e4b\u95f4\u3002\u5176\u4e2d\u4e00\u90e8\u5206\u6b63\u5728\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\uff0c\u800c\u53e6\u4e00\u90e8\u5206\u4f3c\u4e4e\u51fa\u73b0\u4e86\u95ee\u9898\u3002\u8fd9\u5c31\u662f\u5fc3\u7406\u7edf\u8ba1\u90e8\u5206\u53ef\u4ee5\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u5230\u8be5\u7fa4\u4f53\u4e2d\u6709\u8bb8\u591a\u8de8\u6027\u522b\u8005\u548c\u975e\u4e8c\u5143\u6027\u522b\u4eba\u58eb\uff0c\u4ed6\u4eec\u5e0c\u671b\u60a8\u7684\u8863\u670d\u66f4\u52a0\u4e0d\u7b26\u5408\u6027\u522b\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u9500\u552e\u66f4\u597d\u5730\u6ee1\u8db3\u4ed6\u4eec\u9700\u6c42\u7684\u670d\u88c5\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u51e0\u4e2a\u6846\u67b6\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8fdb\u884c\u5fc3\u7406\u7ec6\u5206\u3002&nbsp;<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u7b80\u5355\u5730\u770b\u4e00\u4e0b\u5176\u4e2d\u7684\u4e00\u4e9b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u74e6\u5c14\u65af \uff08VALS\uff09<\/h4>\n\n\n\n<p>\u7f29\u5199 VALS \u4ee3\u8868\u4ef7\u503c\u89c2\u548c\u751f\u6d3b\u65b9\u5f0f\uff08\u6216\u4ef7\u503c\u89c2\u3001\u6001\u5ea6\u548c\u751f\u6d3b\u65b9\u5f0f\uff09\u3002&nbsp;<\/p>\n\n\n\n<p>\u8be5\u6846\u67b6\u7528\u4e8e\u9884\u6d4b\u5ba2\u6237\u5728\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u7684\u884c\u4e3a\u3002\u5b83\u5047\u8bbe\u8d2d\u4e70\u8005\u7684\u52a8\u673a\u548c\u8d44\u6e90\u51b3\u5b9a\u4ed6\u4eec\u5982\u4f55\u5728\u5e02\u573a\u4e0a\u8868\u8fbe\u81ea\u5df1\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u4eba\u4eec\u8d2d\u4e70\u4e1c\u897f\u662f\u4e3a\u4e86\u6ee1\u8db3\u4ed6\u4eec\u7684\u60c5\u611f\u9700\u6c42\u6216\u5bfb\u6c42\u6ee1\u8db3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/VALS-min-1.png\" alt=\"\u4ef7\u503c\u89c2\u548c\u751f\u6d3b\u65b9\u5f0f\u7c7b\u578b\" class=\"wp-image-42640\" title=\"\u4ef7\u503c\u89c2\u548c\u751f\u6d3b\u65b9\u5f0f\u7c7b\u578b\"\/><\/figure>\n\n\n\n<p>\u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u8d2d\u4e70\u51b3\u7b56\u80cc\u540e\u7684\u52a8\u673a\uff0c\u9500\u552e\u4eba\u5458\u548c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u51c6\u786e\u5730\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>VALS \u6846\u67b6\u533a\u5206\u4e86\u5404\u79cd\u5ba2\u6237\u7c7b\u578b\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521b\u65b0\u8005<\/li>\n\n\n\n<li>\u601d\u60f3\u5bb6<\/li>\n\n\n\n<li>\u4fe1\u5f92<\/li>\n\n\n\n<li>\u6210\u5c31\u8005<\/li>\n\n\n\n<li>\u594b\u6597\u8005<\/li>\n\n\n\n<li>\u4f53\u9a8c\u8005<\/li>\n\n\n\n<li>\u521b\u5ba2<\/li>\n\n\n\n<li>\u5e78\u5b58\u8005<\/li>\n<\/ul>\n\n\n\n<p>\u6bcf\u79cd\u7c7b\u578b\u90fd\u6709\u81ea\u5df1\u7684\u52a8\u673a\u6e90\uff08\u8d2d\u4e70\u80cc\u540e\u7684\u539f\u56e0\uff09\uff0c\u5e76\u4e14\u4f4d\u4e8e\u9ad8\u8d44\u6e90\u7aef\u6216\u4f4e\u8d44\u6e90\u7aef\uff08\u6536\u5165\u6c34\u5e73\uff09\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e01\u514b (DINK)\u3001\u9b45\u529b (GLAM)\u3001\u96c5\u76ae (Yuppies)\uff08\u4ee5\u53ca\u66f4\u591a\uff09<\/h4>\n\n\n\n<p>\u5728\u5fc3\u7406\u7ec6\u5206\u8fc7\u7a0b\u4e2d\u9700\u8981\u8003\u8651\u5f88\u591a\u503c\u5f97\u6ce8\u610f\u7684\u7fa4\u4f53\u3002\u4e0e VALS \u7c7b\u578b\u4e00\u6837\uff0c\u8fd9\u4e9b\u7fa4\u4f53\u7684\u6210\u5458\u6709\u4e0d\u540c\u7684\u8d2d\u4e70\u7406\u7531\u6216\u52a8\u673a\u3002\u4ed6\u4eec\u8fd8\u9700\u8981\u5c06\u81ea\u5df1\u7684\u52a8\u673a\u4e0e\u8d22\u52a1\u9650\u5236\u76f8\u5339\u914d\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e0b\u8868\u603b\u7ed3\u4e86\u5176\u4e2d\u4e00\u4e9b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/socioeconomic-groups.jpg\" alt=\"\u4e01\u514b (DINK)\u3001\u9b45\u529b (GLAM)\u3001\u96c5\u76ae\u58eb (Yuppies) \u7c7b\u578b\" class=\"wp-image-16258\" title=\"\u4e01\u514b (DINK)\u3001\u9b45\u529b (GLAM)\u3001\u96c5\u76ae\u58eb (Yuppies) \u7c7b\u578b\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u57fa\u4e8e\u4ef7\u503c\u7684\u7ec6\u5206<\/h3>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u57fa\u4e8e\u4ef7\u503c\u7684\u6d88\u8d39\u8005\u7ec6\u5206\u901a\u8fc7\u5ba2\u6237\u7684\u7ecf\u6d4e\u4ef7\u503c\uff08\u5373\u4ed6\u4eec\u7ed9\u516c\u53f8\u672c\u8eab\u5e26\u6765\u7684\u4ef7\u503c\uff09\u6765\u533a\u5206\u5ba2\u6237\u3002\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u5177\u6709\u4e0d\u540c\u7c7b\u578b\u7684\u5b9a\u4ef7\uff08\u5305\u62ec\u975e\u5e38\u4fbf\u5b9c\u548c\u975e\u5e38\u6602\u8d35\u7684\u4f18\u60e0\uff09\uff0c\u90a3\u4e48\u8fd9\u79cd\u7ec6\u5206\u65b9\u6cd5\u4f1a\u7279\u522b\u6709\u7528\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/demographic-segmentations-1-min-1.png\" alt=\"\u57fa\u4e8e\u503c\u7684\u5206\u5272\u56fe\u50cf\" class=\"wp-image-42587\" title=\"\u57fa\u4e8e\u4ef7\u503c\u7684\u7ec6\u5206\"\/><\/figure>\n\n\n\n<p>\u5047\u8bbe\u60a8\u62e5\u6709\u4e00\u4e2a\u9488\u5bf9\u521d\u521b\u516c\u53f8\u548c\u521a\u63a5\u89e6\u8be5\u884c\u4e1a\u7684\u4e2a\u4eba\u7684\u5de5\u5177\u3002\u6700\u6709\u53ef\u80fd\u7684\u662f\uff0c\u8fd9\u4e9b\u5ba2\u6237\u5c06\u88ab\u60a8\u5212\u5206\u4e3a\u7ecf\u6d4e\u4ef7\u503c\u6700\u5c0f\u7684\u5ba2\u6237\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5047\u8bbe\u60a8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u53ef\u4ee5\u5bb9\u7eb3\u5927\u578b\u516c\u53f8\u548c\u4f01\u4e1a\u7684\u5de5\u5177\u7248\u672c\u3002\u90a3\u4e48\uff0c\u8fd9\u4e9b\u5c06\u662f\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u6709\u5229\u53ef\u56fe\u7684\u9ad8\u4ef7\u503c\u5ba2\u6237\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u57fa\u4e8e\u9700\u6c42\u7684\u7ec6\u5206<\/h3>\n\n\n\n<p>\u8fd9\u79cd\u7ec6\u5206\u662f\u57fa\u4e8e\u5ba2\u6237\u5bf9\u7279\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5404\u79cd\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u60a8\u901a\u5e38\u53ef\u4ee5\u6839\u636e\u6700\u5e38\u89c1\u7684\u5ba2\u6237\u9700\u6c42\u6765\u786e\u5b9a\u548c\u5206\u7ec4\u8fd9\u4e9b\u76ee\u6807\u7ec6\u5206\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/09\/Needs-based-segmentation-min.png\" alt=\"\u57fa\u4e8e\u9700\u6c42\u7684\u5206\u5272\u56fe\u50cf\" class=\"wp-image-42588\" title=\"\u57fa\u4e8e\u9700\u6c42\u7684\u7ec6\u5206\"\/><\/figure>\n<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger\" title=\"\" data-post-id=\"24002\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><div class=\"pld-dislike-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-dislike-trigger pld-like-dislike-trigger\" title=\"\" data-post-id=\"24002\" data-trigger-type=\"dislike\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-down\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-dislike-count-wrap pld-count-wrap\">0<\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u4f5c\u4e3a\u9500\u552e\u8fd0\u8425\u4eba\u5458\uff0c\u60a8\u5f88\u53ef\u80fd\u5c06\u5546\u54c1\u51fa\u552e\u7ed9\u8bb8\u591a\u4e0d\u540c\u7684\u4eba\u5e76\u5b9a\u671f\u4e0e\u4ed6\u4eec\u4e92\u52a8\u3002 \u4f46\u8fd9\u662f\u5426\u610f\u5473\u7740\u4f60\u771f\u7684\u4e86\u89e3\u4ed6\u4eec\uff1f \u987e\u5ba2\u5e76\u4e0d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-24002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/posts\/24002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/comments?post=24002"}],"version-history":[{"count":0,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/posts\/24002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/media\/24006"}],"wp:attachment":[{"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/media?parent=24002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/categories?post=24002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xiazhi.co\/en\/wp-json\/wp\/v2\/tags?post=24002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}