{"id":22414,"date":"2023-04-18T08:36:35","date_gmt":"2023-04-18T00:36:35","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=22414"},"modified":"2023-04-18T08:41:33","modified_gmt":"2023-04-18T00:41:33","slug":"%e7%94%9f%e6%88%90%e5%bc%8fcrm-%e5%ae%83%e5%af%b9%e4%bd%a0%e7%9a%84%e4%bc%81%e4%b8%9a%e6%84%8f%e5%91%b3%e7%9d%80%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/%e7%94%9f%e6%88%90%e5%bc%8fcrm-%e5%ae%83%e5%af%b9%e4%bd%a0%e7%9a%84%e4%bc%81%e4%b8%9a%e6%84%8f%e5%91%b3%e7%9d%80%e4%bb%80%e4%b9%88%ef%bc%9f\/","title":{"rendered":"\u751f\u6210\u5f0fCRM&#8211;\u5b83\u5bf9\u4f60\u7684\u4f01\u4e1a\u610f\u5473\u7740\u4ec0\u4e48\uff1f"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/04\/image-1.png\" alt=\"\" class=\"wp-image-22415\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/04\/image-1.png 768w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/04\/image-1-200x113.png 200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u7ebf\u4eba\u5458<strong>\u89c2<\/strong>\u70b9<\/h3>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u60a8\u4eca\u5929\u662f\u4e00\u540d\u9500\u552e\u4ee3\u8868\uff0c\u521a\u521a\u88ab\u5206\u914d\u4e86\u4e00\u4e2a\u65b0\u5ba2\u6237\u3002\u60a8\u9700\u8981\u591a\u5c11\u5c0f\u65f6\u624d\u80fd\u627e\u5230\u516c\u53f8\u6982\u51b5\u3001\u4e86\u89e3\u6700\u65b0\u7684\u516c\u53f8\u65b0\u95fb\u3001\u627e\u5230\u5408\u9002\u7684\u8054\u7cfb\u4eba\u4ee5\u53ca\u8d77\u8349\u4e00\u5c01\u4ecb\u7ecd\u7535\u5b50\u90ae\u4ef6\uff1f\u73b0\u5728\u60f3\u8c61\u4e00\u4e0b\u60a8\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u5e73\u53f0\u5728\u51e0\u79d2\u949f\u5185\u5b8c\u6210\u6240\u6709\u8fd9\u4e00\u5207\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u5fae\u8c03\u8be5\u7535\u5b50\u90ae\u4ef6\u5e76\u66f4\u5feb\u5730\u53d1\u9001\u5b83\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fd9\u662f\u751f\u6210\u5f0f CRM \u7684\u627f\u8bfa\uff0c\u5b83\u5c06\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd (AI) \u7684\u529b\u91cf\u4e0e\u60a8\u7684\u5ba2\u6237\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u4ece\u800c\u63d0\u9ad8\u60a8\u7684\u56e2\u961f\u7684\u5de5\u4f5c\u6548\u7387\u3002<\/li>\n\n\n\n<li>\u201c\u751f\u6210\u5f0f CRM \u662f CRM \u7684\u7535\u52a8\u81ea\u884c\u8f66\u7248\u672c\uff0c\u201dSalesforce \u7684\u9996\u5e2d\u6570\u5b57\u4f20\u64ad\u8005 Vala Afshar \u8bf4\u3002\u201c\u4f60\u53ef\u4ee5\u9a91\u4f20\u7edf\u81ea\u884c\u8f66\uff0c\u4f46\u4e3a\u4ec0\u4e48\u4f60\u4f1a\u60f3\u8981\u56de\u5230\u4f20\u7edf\u81ea\u884c\u8f66\u5462\uff1f\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8de8\u56e2\u961f\u7684\u89c2\u70b9<\/strong><\/h3>\n\n\n\n<p>\u672a\u6765\u51e0\u5e74\uff0c\u751f\u6210\u5f0f AI \u6709\u671b\u8de8\u90e8\u95e8\u91cd\u5851 CRM\u3002\u5b83\u6709\u671b\u5e2e\u52a9\u516c\u53f8\u5feb\u901f\u8f7b\u677e\u5730\u5728\u9500\u552e\u3001\u670d\u52a1\u3001\u8425\u9500\u3001\u5546\u52a1\u548c IT \u4ea4\u4e92\u4e2d\u751f\u6210\u4eba\u5de5\u667a\u80fd\u521b\u5efa\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u4e8e\u670d\u52a1\u56e2\u961f\u800c\u8a00\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u81ea\u52a8\u521b\u5efa\u66f4\u667a\u80fd\u3001\u66f4\u4e2a\u6027\u5316\u7684\u804a\u5929\u673a\u5668\u4eba\uff0c\u8fd9\u4e9b\u804a\u5929\u673a\u5668\u4eba\u53ef\u4ee5\u7406\u89e3\u3001\u9884\u6d4b\u548c\u54cd\u5e94\u5ba2\u6237\u95ee\u9898\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u60a8\u662f\u8425\u9500\u4eba\u5458\uff0c\u751f\u6210\u5f0f CRM \u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u5feb\u5730\u751f\u6210\u51c6\u786e\u3001\u5f15\u4eba\u6ce8\u76ee\u4e14\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u4ea7\u54c1\u63cf\u8ff0\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5927\u8d8b\u52bf<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/openai.com\/blog\/chatgpt\" target=\"_blank\" rel=\"noreferrer noopener\">\u81ea 2022 \u5e74 11 \u6708\u9762\u5411\u516c\u4f17\u63a8\u51faChatGPT<\/a>\u4ee5\u6765\uff0c\u751f\u6210\u5f0f AI \u5f15\u53d1\u4e86\u5927\u91cf\u8ba8\u8bba\u548c\u5174\u8da3\u3002\u8be5\u6280\u672f<a href=\"https:\/\/www.zdnet.com\/article\/generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u548c\u7b97\u6cd5<\/a>\u6765\u521b\u5efa\u6587\u672c\u3001\u97f3\u9891\u3001\u56fe\u50cf\u548c\u4ee3\u7801\u7b49\u5185\u5bb9\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce \u6700\u8fd1<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/03\/07\/einstein-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u63a8\u51fa\u4e86 Einstein GPT<\/a>\uff0c\u8fd9\u662f\u4e16\u754c\u4e0a\u7b2c\u4e00\u4e2a\u7528\u4e8e CRM \u7684\u751f\u6210\u4eba\u5de5\u667a\u80fd<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-generative-crm\">\u4ec0\u4e48\u662f\u751f\u6210\u5f0f CRM\uff1f&nbsp;<\/h2>\n\n\n\n<p>\u751f\u6210\u5f0f CRM \u5c06\u751f\u6210\u5f0f AI 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\u5c06\u6267\u884c\u90a3\u4e9b\u7e41\u7410\u7684\u65e5\u5e38\u4efb\u52a1\uff0c\u8ba9\u60a8\u817e\u51fa\u65f6\u95f4\u4e13\u6ce8\u4e8e\u66f4\u91cd\u8981\u7684\u9879\u76ee\u3002\u56e0\u4e3a\u5b83\u53ef\u4ee5\u5728\u51e0\u79d2\u949f\u5185\u641c\u7d22\u4e92\u8054\u7f51\u548c\u76f8\u5173\u6570\u636e\uff0c\u6240\u4ee5\u5b83\u53ef\u4ee5\u5e2e\u52a9\u5236\u5b9a\u66f4\u597d\u7684\u54cd\u5e94\uff0c\u4f8b\u5982\uff0c\u5728\u5ba2\u6237\u670d\u52a1\u4ea4\u4e92\u4e2d\uff0c\u7136\u540e\u6839\u636e\u8fd9\u4e9b\u548c\u8fc7\u53bb\u7684\u4ea4\u4e92\u7f16\u5199\u77e5\u8bc6\u6587\u7ae0\u3002<\/p>\n\n\n\n<p>\u201c\u5b83\u786e\u5b9e\u51cf\u5c11\u4e86\u4ece\u60f3\u6cd5\u5230\u521d\u7a3f\u7684\u6469\u64e6\uff0c\u201d\u00a0Salesforce \u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u9ad8\u7ea7\u526f\u603b\u88c1 Jayesh Govindarajan\u8bf4\u3002\u201c\u8fd9\u53ef\u80fd\u662f\u6839\u636e\u4f60\u4e3e\u884c\u7684\u516d\u6b21\u4f1a\u8bae\u7f16\u5199\u4e00\u4efd\u6587\u4ef6\u3002\u6216\u8005\uff0c\u5b83\u53ef\u4ee5\u603b\u7ed3\u51e0\u4e2a\u5bf9\u8bdd\u6d41\uff0c\u4ee5\u5bfb\u627e\u4e00\u4e24\u4e2a\u53ef\u7528\u4e8e\u6539\u8fdb\u65b9\u6cd5\u7684\u89c1\u89e3\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-generative-crm-can-boost-productivity-efficiency-and-customer-relationships\">\u751f\u6210\u5f0f CRM 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\u7684\u529b\u91cf\u4e0e\u8bb8\u591a\u884c\u4e1a\u7684 CRM \u76f8\u7ed3\u5408\uff0c\u8fd9\u5c06\u5f88\u5feb\u6210\u4e3a\u53ef\u80fd\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7f29\u77ed\u5b9e\u73b0\u4ef7\u503c\u7684\u65f6\u95f4<\/strong><\/h3>\n\n\n\n<p>\u867d\u7136 AI \u5df2\u7ecf\u5b58\u5728\u4e86\u4e00\u6bb5\u65f6\u95f4\uff0c\u800c\u4e14 Salesforce \u7684 Einstein \u5df2\u7ecf\u6bcf\u5929\u63d0\u4f9b\u8d85\u8fc7 2000 \u4ebf\u6b21\u9884\u6d4b\uff0c\u4f46\u7528\u4e8e\u5199\u4f5c\u7684 ChatGPT \u548c\u7528\u4e8e\u827a\u672f\u7684Dall-E\u7b49\u751f\u6210\u5f0f AI \u4ea7\u54c1\u6b63\u5728\u5e2e\u52a9\u5404\u884c\u5404\u4e1a\u7684\u4eba\u4eec\u66f4\u9ad8\u6548\u5730\u5de5\u4f5c\u3002\u90a3\u4e48\u8fd9\u5bf9\u60a8\u6709\u4f55\u5f71\u54cd\u548c\u5e2e\u52a9\uff0c\u5c24\u5176\u662f\u5728\u5efa\u7acb\u548c\u7ef4\u62a4\u5ba2\u6237\u5173\u7cfb\u65b9\u9762\uff1f\u00a0<\/p>\n\n\n\n<p>\u201c\u6700\u7ec8\uff0cCRM \u7684\u751f\u6210\u5f0f AI \u7684\u8d85\u7ea7\u529b\u91cf\u662f\u7f29\u77ed\u5b9e\u73b0\u4ef7\u503c\u7684\u65f6\u95f4\uff0c\u201dAfshar \u8bf4\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ed6\u8865\u5145\u8bf4\uff0c\u8fd9\u9879\u6280\u672f\u5c06\u6709\u52a9\u4e8e\u8fc7\u6ee4\u6389\u6211\u4eec\u8bb8\u591a\u4eba\u5728\u4e92\u8054\u7f51\u4e0a\u9047\u5230\u7684\u566a\u97f3\u3002\u5982\u679c\u60a8\u63d0\u51fa\u6b63\u786e\u7684\u95ee\u9898\uff0c\u751f\u6210\u5f0f CRM \u5c06\u8db3\u591f\u806a\u660e\uff0c\u77e5\u9053\u8981\u641c\u7d22\u4ec0\u4e48\u3002<\/p>\n\n\n\n<h3 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