{"id":20732,"date":"2023-03-10T21:56:14","date_gmt":"2023-03-10T13:56:14","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=20732"},"modified":"2024-07-23T21:40:51","modified_gmt":"2024-07-23T13:40:51","slug":"crm-brief-history","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/crm-brief-history\/","title":{"rendered":"CRM \u7b80\u53f2\uff1a\u5982\u4f55\u53d1\u5c55\u5230\u4eca\u5929\uff0c\u672a\u6765\u53d1\u751f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"740\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/03\/evolution-of-crm-customer-relationship-management-1.png\" alt=\"\" class=\"wp-image-20733\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/03\/evolution-of-crm-customer-relationship-management-1.png 960w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/03\/evolution-of-crm-customer-relationship-management-1-900x694.png 900w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/03\/evolution-of-crm-customer-relationship-management-1-200x154.png 200w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/03\/evolution-of-crm-customer-relationship-management-1-768x592.png 768w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/03\/evolution-of-crm-customer-relationship-management-1-65x50.png 65w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u662f\u5f53\u4eca\u51e0\u4e4e\u6240\u6709\u4f01\u4e1a\u7684\u5173\u952e\u4efb\u52a1\u6280\u672f\u3002&nbsp;<\/p>\n\n\n\n<p>\u5176\u7edf\u4e00\u7684\u5ba2\u6237\u6570\u636e\u5e93\u5305\u62ec\u8054\u7cfb\u4eba\u3001\u516c\u53f8\u540d\u79f0\u4ee5\u53ca\u4e0e\u4f01\u4e1a\u4e0e\u5ba2\u6237\u4e92\u52a8\u76f8\u5173\u7684\u6d3b\u52a8\u3002CRM \u5728\u5927\u591a\u6570\u9500\u552e\u7ec4\u7ec7\u4e2d\u626e\u6f14\u7740\u4e0d\u53ef\u6216\u7f3a\u7684\u89d2\u8272\u3002\u4f46\u5b83\u5e76\u4e0d\u603b\u662f\u90a3\u4e48\u53d7\u6b22\u8fce\uff0c\u5b83\u7684\u5386\u53f2\u8bb2\u8ff0\u4e86\u4e00\u4e2a\u6709\u8da3\u7684\u6545\u4e8b\uff0c\u53d1\u751f\u5728\u6280\u672f\u3001\u9500\u552e\u548c\u4eba\u9645\u4e92\u52a8\u7684\u4ea4\u53c9\u70b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1950 \u5e74\u4ee3\uff1a\u4e24\u9879\u53d1\u660e\uff0c\u4e00\u4e2a\u5341\u5e74<\/h2>\n\n\n\n<p>CRM \u4e00\u76f4\u4e3a\u5343\u79a7\u4e00\u4ee3\u548c\u5e74\u8f7b\u4e00\u4ee3\u7684\u9500\u552e\u4eba\u5458\u6240\u7528\uff0c\u4f46\u4e0a\u4e00\u4ee3\u9500\u552e\u4eba\u5458\u5fc5\u987b\u624b\u52a8\u7ba1\u7406\u5ba2\u6237\u6570\u636e\u3002Rolodex\u662f<a href=\"https:\/\/en.wikipedia.org\/wiki\/Rolodex\" rel=\"noreferrer noopener\" target=\"_blank\">CRM<\/a>\u7684\u6807\u51c6\u6a21\u62df\u7248\u672c\u3002\u5b83\u7531\u4e00\u7cfb\u5217\u5305\u542b\u5361\u7247\u7684\u73af\u7ec4\u6210\uff0c\u60a8\u53ef\u4ee5\u5728\u4e0a\u9762\u5199\u4e0b\u8054\u7cfb\u4eba\u7684\u4fe1\u606f\u3002&nbsp;<\/p>\n\n\n\n<p>\u901a\u5e38\uff0c\u8fd9\u4e9b\u662f\u6309\u59d3\u6c0f\u6216\u516c\u53f8\u540d\u79f0\u7684\u5b57\u6bcd\u987a\u5e8f\u6392\u5217\u7684\uff0c\u60a8\u53ef\u4ee5\u5728\u62e8\u6253\u9500\u552e\u7535\u8bdd\u65f6\u6eda\u52a8\u6d4f\u89c8\u4ee5\u67e5\u627e\u76f8\u5173\u4fe1\u606f\u3002Rolodex \u662f\u4e00\u79cd\u6807\u51c6\u7684\u9500\u552e\u5de5\u5177\uff0c\u4ee5\u81f3\u4e8e\u201c\u62e5\u6709\u4e00\u4e2a\u5927\u7684 Rolodex\u201d\u4e00\u8bcd\u88ab\u7ffb\u8bd1\u6210\u62e5\u6709\u8bb8\u591a\u4e13\u4e1a\u8054\u7cfb\u4eba\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\uff0c\u6240\u6709\u8fd9\u4e9b\u4fe1\u606f\u90fd\u5305\u542b\u5728 CRM \u4e2d\uff0c\u4f7f\u5176\u53ef\u4ee5\u641c\u7d22\u548c\u6269\u5c55\u3002CRM \u8f6f\u4ef6\u4e0d\u4ec5\u53ef\u4ee5\u7ba1\u7406\u8054\u7cfb\u4eba\u6570\u636e\uff0c\u8fd8\u53ef\u4ee5\u7ba1\u7406\u6765\u81ea\u6d3b\u52a8\u3001\u5bf9\u8bdd\u3001\u8d2d\u4e70\u5386\u53f2\u7b49\u7684\u6570\u636e\u3002CRM \u6700\u597d\u7684\u90e8\u5206\u662f\u9500\u552e\u56e2\u961f\u4e2d\u7684\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u8bbf\u95ee\u5b83\uff0c\u8fd9\u4fc3\u8fdb\u4e86\u900f\u660e\u5ea6\u548c\u6e05\u6670\u7684\u6c9f\u901a\u3002<\/p>\n\n\n\n<p>\u5148\u8fdb\u7684\u9500\u552e\u6280\u672f\u5229\u7528CRM \u6570\u636e\u5e93\u4f5c\u4e3a\u4e00\u4e2a\u96c6\u4e2d\u7684\u5b58\u50a8\u5e93\uff0c\u6307\u5bfc\u9500\u552e\u4eba\u5458\u5b8c\u6210\u9500\u552e\u6d41\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u5185\u5bb9\u3001\u6709\u6548\u7684\u6307\u5bfc\u4ee5\u53ca\u5206\u6790\u5de5\u5177\u548c\u89c1\u89e3\u3002CRM \u5e2e\u52a9\u7ecf\u7406\u548c\u9500\u552e\u4e3b\u7ba1\u5236\u5b9a\u66f4\u597d\u7684\u9500\u552e\u7b56\u7565\u5e76\u5efa\u7acb\u4e2a\u4eba\u8f85\u5bfc\u548c\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>CRM \u6e90\u4e8e\u4e24\u9879\u5173\u952e\u53d1\u660e\uff1a\u6a21\u62df\u548c\u6570\u5b57\u3002\u4e24\u8005\u90fd\u51fa\u73b0\u5728 1950 \u5e74\u4ee3\uff0c\u8fdc\u65e9\u4e8e\u4eba\u4eec\u4f7f\u7528\u672f\u8bed\u201cCRM\u201d\u3001\u201cRolodex\u201d\u6216\u201c\u5927\u578b\u8ba1\u7b97\u673a\u201d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0a\u95e8\u9500\u552e\u7684\u9f0e\u76db\u65f6\u671f\u548c\u5927\u578b\u8ba1\u7b97\u673a\u7684\u51fa\u73b0<\/h3>\n\n\n\n<p>\u4e0a\u95e8\u9500\u552e\u5728 1950 \u5e74\u4ee3\u975e\u5e38\u6d41\u884c\u3002\u9500\u552e\u4eba\u5458\u63a5\u53d7\u8fc7\u57f9\u8bad\uff0c\u53ef\u4ee5\u5411\u5bb6\u5ead\u4e3b\u5987\u548c\u5bb6\u5ead\u63a8\u9500\u5438\u5c18\u5668\u3001\u5237\u5b50\u5957\u88c5\u548c\u889c\u5b50\u7b49\u4ea7\u54c1\uff0c\u7136\u540e\u4ed6\u4eec\u4f1a\u5728\u665a\u9910\u65f6\u8c08\u8bba\u8fd9\u4e9b\u4ea7\u54c1\u3002\u8fd9\u79cd\u9500\u552e\u5f88\u7b80\u5355\uff0c\u4f9b\u5e94\u5546\u901a\u5e38\u53ea\u62dc\u8bbf\u7279\u5b9a\u7684\u5bb6\u5ead\u3002<\/p>\n\n\n\n<p>\u9500\u552e\u4eba\u5458\u4fdd\u7559\u4e86\u5927\u91cf\u7684\u8054\u7cfb\u4eba\u8bb0\u5f55\uff0c\u4ee5\u8ddf\u8fdb\u72b9\u8c6b\u4e0d\u51b3\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u8bb8\u591a\u4eba\u5e26\u7740\u88c5\u6ee1\u8054\u7cfb\u65b9\u5f0f\u7684\u4e66\uff0c\u6216\u8005\u5728\u978b\u76d2\u6216\u529e\u516c\u684c\u62bd\u5c49\u91cc\u7559\u4e0b\u540d\u5355\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u4f01\u4e1a\u5bf9\u4f01\u4e1a (B2B) \u5356\u5bb6\u6b63\u5728\u7ecf\u5386\u4e00\u573a\u9769\u547d\u3002Arnold Neustadter \u548c Hildaur Neilson \u53d1\u660e\u4e86\u4e00\u79cd\u65b0\u7684\u8054\u7cfb\u4eba\u7ba1\u7406\u65b9\u5f0f Rolodex\uff0c\u4ee5\u54cd\u5e94\u4e16\u754c\u5404\u5730\u5546\u52a1\u4eba\u58eb\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>Rolodex \u662f\u4e00\u4e2a\u5e26\u6709\u5851\u6599\u624b\u67c4\u7684\u5706\u5f62\u7d22\u5f15\u5361\u5939\uff0c\u53ef\u4ee5\u8f7b\u677e\u6eda\u52a8\u8054\u7cfb\u4eba\u4ee5\u67e5\u627e\u6240\u9700\u4fe1\u606f\u3002\u201cRolodex\u201d\u662f\u201c\u6eda\u52a8\u7d22\u5f15\u201d\u7684\u7f29\u5199\u3002Arnold \u548c Hildaur \u4e8e 1958 \u5e74\u5f00\u59cb\u9500\u552e\u8be5\u8bbe\u5907\uff0c\u6700\u7ec8\u6210\u4e3a\u9500\u552e\u4eba\u5458\u7684\u4e3b\u8981\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u5728\u4e00\u4e2a\u770b\u4f3c\u65e0\u5173\u7684\u9886\u57df\uff0c\u53e6\u4e00\u4e2a\u7a0d\u5fae\u66f4\u8ff7\u4eba\u7684\u53d1\u660e\u7ad9\u7a33\u4e86\u811a\u8ddf\uff1a\u5927\u578b\u8ba1\u7b97\u673a\u3002\u6570\u767e\u5e74\u6765\uff0c\u53d1\u660e\u5bb6\u4e00\u76f4\u68a6\u60f3\u7740\u8ba1\u7b97\u8bbe\u5907\uff0c\u4f46 20 \u4e16\u7eaa\u4e2d\u53f6\u7ec8\u4e8e\u5e26\u6765\u4e86\u4f7f\u8fd9\u4e00\u6982\u5ff5\u6210\u4e3a\u73b0\u5b9e\u6240\u9700\u7684\u6280\u672f\u3002<\/p>\n\n\n\n<p>Z4\u662f\u5fb7\u56fd\u5de5\u7a0b\u5e08 Konrad Zuse \u8bbe\u8ba1\u7684\u6570\u5b57\u8ba1\u7b97\u673a\uff0c\u4e8e 1950 \u5e74\u51fa\u552e\u7ed9\u82cf\u9ece\u4e16\u8054\u90a6\u7406\u5de5\u5b66\u9662\uff0c\u53ef\u80fd\u662f\u7b2c\u4e00\u53f0\u5546\u7528\u6570\u5b57\u8ba1\u7b97\u673a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Z4_(computer)\" rel=\"noreferrer noopener\" target=\"_blank\">\u3002<\/a>Z4 \u4eab\u6709\u77ed\u6682\u7684\u6076\u540d\uff0c\u4f46\u4ece\u672a\u666e\u53ca\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e\u5927\u7ea6\u5728\u540c\u4e00\u65f6\u95f4\u4f01\u4e1a\u5e02\u573a\u4e0a\u84ec\u52c3\u53d1\u5c55\u7684\u5927\u578b\u673a\u66f4\u5177\u5546\u4e1a\u53ef\u884c\u6027\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u53f0\u5927\u578b\u673a Harvard Mark I \u4e8e 1944 \u5e74\u6295\u5165\u8fd0\u884c\u3002\u5b83\u91cd\u8fbe 5 \u5428\uff0c\u8017\u65f6 7 \u5e74\u5efa\u9020\uff0c\u5360\u6ee1\u4e86\u6574\u4e2a\u623f\u95f4\u3002\u5b83\u7684\u8ba1\u7b97\u80fd\u529b\u4f4e\u4e8e\u901a\u5e38\u7684\u5b66\u6821\u8ba1\u7b97\u5668\uff0c\u4efb\u4f55\u667a\u80fd\u624b\u673a\u90fd\u65e0\u6cd5\u4e0e\u4e4b\u76f8\u63d0\u5e76\u8bba\u3002<\/p>\n\n\n\n<p>\u51e0\u5bb6\u516c\u53f8\u5728 1950 \u5e74\u4ee3\u5f00\u59cb\u5f00\u53d1\u7528\u4e8e\u5546\u4e1a\u7528\u9014\u7684\u5927\u578b\u673a\u6280\u672f\u3002IBM \u662f\u6700\u8457\u540d\u7684\uff0c\u4f46 Univac\u3001\u901a\u7528\u7535\u6c14\u3001RCA \u548c\u5176\u4ed6\u516c\u53f8\u4e5f\u5728\u7814\u7a76\u5b83\u3002\u5728\u540c\u4e00\u4e2a\u5341\u5e74\u4e2d\uff0c\u8fd9\u4e9b\u5927\u578b\u8ba1\u7b97\u673a\u9010\u6e10\u53d8\u5f97\u8d1f\u62c5\u5f97\u8d77\u4e14\u5b9e\u7528\uff0c\u53ef\u4f9b\u5546\u4e1a\u4f7f\u7528\uff0c\u5e76\u4e00\u76f4\u6301\u7eed\u5230\u4e0b\u4e00\u4e2a\u5341\u5e74\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e24\u9879\u53d1\u5c55\uff0c\u5373\u6570\u5b57\u8ba1\u7b97\u673a\u7684\u4e1a\u52a1\u4f7f\u7528\u548c Rolodex \u7684\u51fa\u73b0\uff0c\u4e3a\u73b0\u4ee3 CRM \u5960\u5b9a\u4e86\u57fa\u7840\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1970 \u5e74\u4ee3\uff1a\u5ba2\u6237\u4fe1\u606f\u6570\u5b57\u5316<\/h2>\n\n\n\n<p>\u572820 \u4e16\u7eaa 70 \u5e74\u4ee3\uff0c\u4e00\u4e9b\u5148\u9a71\u516c\u53f8\u5f00\u59cb\u4f7f\u7528\u5927\u578b\u8ba1\u7b97\u673a\u5c06\u5ba2\u6237\u4fe1\u606f\u6570\u5b57\u5316\u3002\u8fd9\u4e9b\u7b80\u5355\u7684\u7cfb\u7edf\u53ef\u80fd\u5305\u542b\u8054\u7cfb\u4fe1\u606f\uff0c\u4f8b\u5982\u7535\u8bdd\u53f7\u7801\u548c\u5730\u5740\u3002\u4ed6\u4eec\u5728\u4e00\u4e2a\u4e2d\u592e\u4f4d\u7f6e\u6536\u96c6\u4fe1\u606f\uff0c\u5e76\u63d0\u4f9b\u7ed9\u6574\u4e2a\u7ec4\u7ec7\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u57fa\u672c\u7684 CRM \u5728\u67d0\u4e9b\u65b9\u9762\u6539\u8fdb\u4e86\u6a21\u62df Rolodex\uff0c\u4f46\u6709\u4e25\u91cd\u7684\u5c40\u9650\u6027\u3002\u7535\u8111\u4ecd\u7136\u5f88\u5927\uff0c\u901a\u5e38\u4f1a\u5360\u636e\u623f\u95f4\u7684\u5927\u90e8\u5206\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p>\u8981\u8bbf\u95ee\u5b83\u4eec\uff0c\u7528\u6237\u5fc5\u987b\u767b\u5f55\u5230\u201c\u7ec8\u7aef\u201d\uff0c\u8be5\u7ec8\u7aef\u7531\u663e\u793a\u5668\u3001\u952e\u76d8\uff08\u65e0\u9f20\u6807\uff09\u548c\u4e0e\u5927\u578b\u673a\u7684\u6709\u7ebf\u8fde\u63a5\u7ec4\u6210\u3002\u8fd9\u4e0d\u53ef\u907f\u514d\u5730\u610f\u5473\u7740\u4ed6\u4eec\u5fc5\u987b\u5728\u73b0\u573a\u4ee5\u9632\u6b62\u5728\u9500\u552e\u4eba\u5458\u6253\u7535\u8bdd\u6216\u6328\u5bb6\u6328\u6237\u62dc\u8bbf\u65f6\u8bbf\u95ee\u6570\u636e\u5e93\u3002<\/p>\n\n\n\n<p>\u5927\u578b\u673a\u7528\u6237\u754c\u9762\u4e0e\u4eca\u5929\u7684\u76f4\u89c2\u56fe\u5f62\u7528\u6237\u754c\u9762 (GUI) \u5b8c\u5168\u4e0d\u540c\u3002\u7528\u6237\u5fc5\u987b\u5b66\u4f1a\u4f7f\u7528\u57fa\u4e8e\u6587\u672c\u7684\u63d0\u793a\u7cfb\u7edf\uff08\u5982\u547d\u4ee4\u884c\u754c\u9762 (CLI)\uff09\u8fdb\u884c\u5bfc\u822a\u3002\u4ed6\u4eec\u9700\u8981\u4e86\u89e3\u6587\u672c\u547d\u4ee4\u7684\u8bcd\u6c47\u4ee5\u53ca\u5982\u4f55\u6b63\u786e\u952e\u5165\u5b83\u4eec\u4ee5\u5c06\u6570\u636e\u4f20\u8f93\u5230\u6240\u9700\u4f4d\u7f6e\u3002\u6ca1\u6709\u56fe\u5f62\u3001\u7528\u6237\u754c\u9762\u6216\u9f20\u6807\u8f93\u5165\u3002<\/p>\n\n\n\n<p>\u8fd9\u8feb\u4f7f\u8bb8\u591a\u516c\u53f8\u57f9\u8bad\u4ed6\u4eec\u7684\u9500\u552e\u4eba\u5458\u6765\u7406\u89e3\u548c\u63a5\u53d7\u8fd9\u9879\u6280\u672f\u3002\u5927\u578b\u673a\u7684\u6536\u8d2d\u662f\u4e00\u4e2a\u95ee\u9898\uff0c\u56e0\u4e3a\u8fd9\u5bf9\u9500\u552e\u4eba\u5458\u6765\u8bf4\u5f88\u9ebb\u70e6\uff0c\u4ed6\u4eec\u901a\u5e38\u6ca1\u6709\u52a8\u529b\u4e0e\u516c\u53f8\u5171\u4eab\u4efb\u4f55\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u8054\u7cfb\u4fe1\u606f\u4e00\u76f4\u662f\u4e00\u79cd\u5b9d\u8d35\u7684\u8d44\u6e90\uff0c\u800c\u4e14\u901a\u5e38\u662f\u9500\u552e\u4eba\u5458\u6210\u529f\u7684\u5173\u952e\u4e4b\u4e00\u3002\u9500\u552e\u4ee3\u8868\u660e\u767d\uff0c\u4e00\u65e6\u4ed6\u4eec\u5c06\u4fe1\u606f\u8f93\u5165\u5927\u578b\u673a\uff0c\u5b83\u5c31\u6210\u4e86\u516c\u53f8\u7684\u8d22\u4ea7\u3002\u5927\u591a\u6570\u4eba\u66f4\u613f\u610f\u5c06\u5176\u4fdd\u7559\u5728\u81ea\u5df1\u7684\u540d\u7247\u5939\u4e2d\u3002\u76f4\u5230 CRM \u5728 1980 \u5e74\u4ee3\u548c 90 \u5e74\u4ee3\u53d8\u5f97\u66f4\u52a0\u5b9e\u7528\u548c\u6709\u7528\u4e4b\u524d\uff0c\u8fd9\u5e76\u6ca1\u6709\u592a\u5927\u6539\u53d8\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1980 \u5e74\u4ee3\uff1a\u4e2a\u4eba\u7535\u8111\u548c\u4e16\u754c\u4e0a\u7b2c\u4e00\u4e2a\u771f\u6b63\u7684\u8054\u7cfb\u4eba\u7ba1\u7406\u7cfb\u7edf<\/h2>\n\n\n\n<p>\u572820 \u4e16\u7eaa 80 \u5e74\u4ee3\uff0c\u8ba1\u7b97\u673a\u53d8\u5f97\u66f4\u5c0f\u4e86\u3002\u5386\u53f2\u4e0a\u7b2c\u4e00\u6b21\uff0c\u6570\u5b57\u8ba1\u7b97\u673a\u7684\u5c3a\u5bf8\u53ef\u4ee5\u8ba9\u666e\u901a\u4eba\u5728\u5bb6\u4e2d\u62e5\u6709\u4e00\u53f0\u65e2\u5b9e\u7528\u53c8\u4fbf\u5b9c\u3002<\/p>\n\n\n\n<p>\u65e9\u671f\u91c7\u7528\u8005\u70ed\u5207\u5730\u8d2d\u4e70\u4e86 Sinclair ZX80\u3001\u5fb7\u5dde\u4eea\u5668 TI 99\/4 \u548c Commodore VIC-20\u30021982 \u5e74\uff0c\u8457\u540d\u7684 Commodore 64 \u51ed\u501f\u5176 64K \u7684 RAM \u548c\u5b9e\u9645\u7684\u56fe\u5f62\u529f\u80fd\u95ee\u4e16\uff0c\u5e76\u88ab\u6d88\u8d39\u8005\u4e00\u53e3\u541e\u4e0b\u3002<\/p>\n\n\n\n<p>\u7535\u89c6\u8282\u76ee\u5411\u89c2\u4f17\u4f20\u6388\u4e86\u8fd9\u4e9b\u5bb6\u5ead\u6280\u672f\u7684\u60ca\u4eba\u529f\u80fd\uff0c\u8ba1\u7b97\u673a\u5236\u9020\u5546\u7ade\u76f8\u5728\u4e0d\u65ad\u589e\u957f\u7684\u5e02\u573a\u4e2d\u5206\u5f97\u4e00\u676f\u7fb9\u3002<\/p>\n\n\n\n<p>\u4ee5\u73b0\u4ee3\u6807\u51c6\u8861\u91cf\uff0c\u8fd9\u4e9b\u65e9\u671f\u7684\u5bb6\u7528\u7535\u8111\u901f\u5ea6\u6162\u5f97\u4ee4\u4eba\u96be\u4ee5\u5fcd\u53d7\uff0c\u800c\u4e14\u529f\u80fd\u6709\u9650\u3002\u7cbe\u660e\u7684\u516c\u53f8\u5c06\u5b83\u4eec\u6574\u5408\u5230\u4ed6\u4eec\u7684\u6280\u672f\u5806\u6808\u4e2d\uff0c\u4f46\u8f6f\u4ef6\u5236\u9020\u5546\u52aa\u529b\u8ba9\u5b83\u4eec\u53d8\u5f97\u6709\u7528\u3002<\/p>\n\n\n\n<p>\u4e00\u4e9b\u6709\u8fdc\u89c1\u7684\u516c\u53f8\u4e3a\u4ed6\u4eec\u7684\u9500\u552e\u4eba\u5458\u914d\u5907\u4e86\u4e2a\u4eba\u7535\u8111\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u8ba1\u7b97\u673a\u662f\u4fbf\u643a\u5f0f\u7684\uff0c\u5141\u8bb8\u9500\u552e\u4ee3\u8868\u968f\u8eab\u643a\u5e26\u5b83\u4eec\u5e76\u5c06\u8054\u7cfb\u4fe1\u606f\u8f93\u5165\u57fa\u672c\u7684 CRM \u7c7b\u7cfb\u7edf\u3002\u8fd9\u4e00\u8fdb\u6b65\u63d0\u9ad8\u4e86 PC \u7684\u91c7\u7528\u7387\uff0c\u56e0\u4e3a PC \u662f\u9500\u552e\u90e8\u95e8\u66f4\u5b9e\u7528\u548c\u73b0\u5b9e\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p>1987 \u5e74\uff0cMike Muhney \u548c Pat Sullivan \u4e3a\u4e2a\u4eba\u7535\u8111\u5f00\u53d1\u4e86\u4e00\u6b3e\u9769\u547d\u6027\u7684\u8f6f\u4ef6\u4ea7\u54c1\uff0c\u540d\u4e3a ACT\uff01\u4ed6\u4eec\u5141\u8bb8\u9500\u552e\u4ee3\u8868\u4ee5\u6570\u5b57\u683c\u5f0f\u7ef4\u62a4\u4ed6\u4eec\u7684\u8054\u7cfb\u4eba\uff0c\u5e76\u63d0\u4f9b\u57fa\u672c\u7684\u641c\u7d22\u548c\u5206\u6790\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u8ddd\u79bb\u201c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u201d\u548c\u201cCRM\u201d\u8fd8\u6709\u51e0\u5e74\u7684\u65f6\u95f4\uff0c\u4f46\u8bb8\u591a\u9500\u552e\u4eba\u5458\u90fd\u5728\u8003\u8651 ACT\uff01\u7b2c\u4e00\u4e2a\u771f\u6b63\u7684 CRM\u3002\u5c3d\u7ba1\u53d6\u5f97\u4e86\u8fd9\u4e9b\u8fdb\u6b65\uff0c\u4f46\u6570\u5b57\u5316\u8054\u7cfb\u4eba\u7ba1\u7406\u4ecd\u7136\u662f\u4e00\u79cd\u5229\u57fa\u5de5\u5177\uff0c\u5e76\u4e14\u5728 1990 \u5e74\u4ee3\u91c7\u7528\u7387\u4ecd\u7136\u5f88\u4f4e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1990 \u5e74\u4ee3\uff1aCRM \u8fc5\u901f\u6269\u5f20<\/h2>\n\n\n\n<p>CRM \u5728 1990 \u5e74\u4ee3\u53d6\u5f97\u4e86\u663e\u7740\u7684\u53d1\u5c55\uff0c\u540c\u65f6\u4e5f\u53d6\u5f97\u4e86\u591a\u9879\u91cd\u5927\u6280\u672f\u8fdb\u6b65\u3002\u5176\u4e00\uff0c\u4e2a\u4eba\u7535\u8111\u6210\u4e3a\u5bb6\u5ead\u548c\u5de5\u4f5c\u7684\u4e3b\u6d41\u3002\u4e92\u8054\u7f51\u8bde\u751f\u4e8e 1960 \u5e74\u4ee3\uff0c\u4ece\u4e00\u4e2a\u5b66\u672f\u7814\u7a76\u9879\u76ee\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u5168\u7403\u5546\u4e1a\u7f51\u7edc\u3002<\/p>\n\n\n\n<p>\u8fd9\u5bfc\u81f4\u4e2a\u4eba\u548c\u5546\u4e1a\u76ee\u7684\u7684\u4e92\u8054\u7f51\u4f7f\u7528\u6fc0\u589e\u3002\u57fa\u4e8e\u4e92\u8054\u7f51\u7684\u4e1a\u52a1\u81ea\u7136\u800c\u7136\u5730\u8d77\u98de\u4e86\u3002\u516c\u53f8\u5f00\u59cb\u5efa\u7acb\u4f01\u4e1a\u7f51\u7ad9\uff0c\u5c3d\u7ba1\u5b83\u4eec\u4ecd\u7136\u88ab\u8ba4\u4e3a\u662f\u73b0\u4ee3\u7684\uff0c\u800c\u4e14\u8bb8\u591a\u516c\u53f8\u6ca1\u6709\u770b\u5230\u5b83\u4eec\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u7535\u5b50\u90ae\u4ef6\u7684\u51fa\u73b0\u6539\u53d8\u4e86\u4eba\u4eec\u4ea4\u6d41\u7684\u65b9\u5f0f\u3002\u867d\u7136\u7535\u8bdd\u4ecd\u7136\u662f\u6700\u5e38\u89c1\u7684\u5373\u65f6\u957f\u9014\u901a\u4fe1\u65b9\u5f0f\uff0c\u4f46\u7535\u5b50\u90ae\u4ef6\u53d8\u5f97\u6d41\u884c\u8d77\u6765\uff0c\u4f7f\u9500\u552e\u4eba\u5458\u80fd\u591f\u7acb\u5373\u5411\u8054\u7cfb\u4eba\u53d1\u9001\u4e66\u9762\u6d88\u606f\u3002\u5f53\u957f\u9014\u7535\u8bdd\u5f88\u8d35\u65f6\uff0c\u5b83\u4e5f\u662f\u514d\u8d39\u7684\u3002<\/p>\n\n\n\n<p>\u5230 20 \u4e16\u7eaa 90 \u5e74\u4ee3\u672b\uff0c\u4e92\u8054\u7f51\u53d8\u5f97\u66f4\u52a0\u666e\u53ca\uff0c\u9ed1\u8393\u624b\u673a\u5e94\u8fd0\u800c\u751f\u3002\u9ed1\u8393\u662f\u4e00\u79cd\u7c7b\u4f3c\u4e8e\u539f\u59cb\u667a\u80fd\u624b\u673a\u4f46\u8fdc\u6ca1\u6709\u90a3\u4e48\u5148\u8fdb\u7684\u624b\u6301\u8bbe\u5907\u3002\u7528\u6237\u754c\u9762\u4e0d\u5982\u73b0\u4ee3\u667a\u80fd\u624b\u673a\u76f4\u89c2\uff0c\u89e6\u6478\u5c4f\u4ecd\u7136\u662f\u672a\u6765\u7684\u4e8b\u7269\u3002\u00a0<\/p>\n\n\n\n<p>\u8f93\u5165\u5fc5\u987b\u901a\u8fc7\u8fde\u63a5\u7684\u5fae\u578b\u952e\u76d8\u8fdb\u884c\u3002\u5c3d\u7ba1\u5982\u6b64\uff0cBlackBerry \u8fd8\u662f\u5f7b\u5e95\u6539\u53d8\u4e86\u9500\u552e\u4eba\u5458\u548c\u5176\u4ed6\u4eba\u5728\u65c5\u9014\u4e2d\u8fdb\u884c\u4ea4\u6d41\u7684\u65b9\u5f0f\u3002\u901a\u8fc7\u63d0\u4f9b\u5bf9\u4e92\u8054\u7f51\u7684\u8bbf\u95ee\uff0c\u9ed1\u8393\u4f7f\u9500\u552e\u4eba\u5458\u80fd\u591f\u4f7f\u7528\u540c\u4e00\u8bbe\u5907\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3001\u77ed\u4fe1\u548c\u62e8\u6253\u7535\u8bdd\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u4e92\u8054\u7f51\u5141\u8bb8\u9500\u552e\u4ee3\u8868\uff08\u5c24\u5176\u662f B2B \u5356\u5bb6\uff09\u5728\u4e0e\u8054\u7cfb\u4eba\u4ea4\u8c08\u4e4b\u524d\u6536\u96c6\u6709\u5173\u8054\u7cfb\u4eba\u7684\u4fe1\u606f\u3002\u4ed6\u4eec\u53ef\u4ee5\u5728\u7ebf\u7814\u7a76\u516c\u53f8\uff0c\u521b\u5efa\u5728\u7ebf\u8c03\u67e5\uff0c\u5e76\u901a\u8fc7\u7f51\u7ad9\u627e\u51fa\u516c\u53f8\u7684\u7ec4\u7ec7\u7ed3\u6784\u3002<\/p>\n\n\n\n<p>\u79d1\u6280\u516c\u53f8\u7eb7\u7eb7\u52a0\u5165\u6f6e\u6d41\uff0c\u4e3a\u9500\u552e\u884c\u4e1a\u5f00\u53d1\u5de5\u5177\u3002\u4f8b\u5982\uff0cSiebel Systems\u5efa\u7acb\u5728 ACT! \u7b49\u9057\u7559\u8054\u7cfb\u4eba\u7ba1\u7406\u7cfb\u7edf\u4e4b\u4e0a\u3002\u5e76\u5f00\u53d1\u4e86\u7b2c\u4e00\u4e2a\u9500\u200b\u200b\u552e\u4eba\u5458\u81ea\u52a8\u5316 (SFA) \u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u65b0\u53d1\u73b0\u7684\u6280\u672f\u7b80\u5316\u4e86\u8ddf\u8e2a\u8054\u7cfb\u4fe1\u606f\u5e76\u81ea\u52a8\u5316\u4e86\u4e4b\u524d\u624b\u52a8\u6267\u884c\u7684\u4efb\u52a1\uff0c\u4f8b\u5982\u8ddf\u8e2a\u5ba2\u6237\u4e92\u52a8\u3002\u8ff7\u4eba\u7684\u6570\u636e\u5e93\u5728 1990 \u5e74\u4ee3\u8fc5\u901f\u53d1\u5c55\uff0c\u51fa\u73b0\u4e86\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4e00\u8bcd\u3002<\/p>\n\n\n\n<p>\u8bb8\u591a\u5927\u578b CRM \u516c\u53f8\u5f00\u59cb\u4e0e\u5176\u4ed6\u6280\u672f\u516c\u53f8\u8054\u5408\u5f00\u53d1\u5168\u9762\u7684\u4e1a\u52a1\u5de5\u5177\u3002\u5c06 CRM \u4e0e\u4f01\u4e1a\u8d44\u6e90\u89c4\u5212 (ERP) \u5de5\u5177\u8054\u7cfb\u8d77\u6765\uff0c\u4f7f\u516c\u53f8\u80fd\u591f\u5c06\u9500\u552e\u4e0e\u5e93\u5b58\u8054\u7cfb\u8d77\u6765\uff0c\u4f46\u4e5f\u5f15\u5165\u4e86\u5f88\u591a\u7528\u6237\u4e0d\u5c51\u4e00\u987e\u7684\u663e\u7740\u6280\u672f\u590d\u6742\u6027\u3002<\/p>\n\n\n\n<p>\u8f83\u5c0f\u7684 CRM \u516c\u53f8\u8fdb\u5165\u5e02\u573a\u662f\u4e3a\u4e86\u63d0\u4f9b\u66f4\u7b80\u5355\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4e00\u4e9b\u516c\u53f8\u4f7f\u7528\u4e92\u8054\u7f51\u4e3a\u7528\u6237\u63d0\u4f9b\u534f\u4f5c\u5de5\u5177\uff0c\u4ee5\u5b9e\u73b0 CRM \u7cfb\u7edf\u5185\u7684\u6570\u636e\u5171\u4eab\u548c\u901a\u4fe1\u3002<\/p>\n\n\n\n<p>Siebel Handheld \u63a8\u51fa\u4e86\u7b2c\u4e00\u6b3e\u624b\u6301\u5f0f CRM\u3002\u5728 1990 \u5e74\u4ee3\u540e\u671f\uff0c<a href=\"http:\/\/www.salesforce.com\/news\/stories\/the-history-of-salesforce\/\" rel=\"noreferrer noopener\" target=\"_blank\">Salesforce<\/a>\uff08\u73b0\u5728\u662f\u6700\u5927\u7684 CRM \u516c\u53f8\uff09\u63a8\u51fa\u4e86\u7b2c\u4e00\u4e2a\u8f6f\u4ef6\u5373\u670d\u52a1 (SaaS) CRM\u3002\u8fd9\u4f4d\u5728 1990 \u5e74\u4ee3\u540e\u671f\u6597\u5fd7\u65fa\u76db\u4e14\u5e74\u8f7b\u7684\u65b0\u73a9\u5bb6\u6210\u4e3a\u4e86\u63a5\u4e0b\u6765\u6574\u4e2a\u5341\u5e74\u7684\u4e3b\u8981\u9500\u552e\u4eba\u5458\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2000 \u5e74\u4ee3\uff1a\u4e91\u8ba1\u7b97\u548c\u667a\u80fd\u624b\u673a\u6807\u5fd7\u7740\u7ed3\u6784\u6027\u8f6c\u53d8<\/h2>\n\n\n\n<p>\u5728 2000 \u5e74\u4ee3\uff0c\u57fa\u4e8e\u4e91\u7684\u5b58\u50a8\u548c\u5e94\u7528\u7a0b\u5e8f\u53d8\u5f97\u666e\u904d\u3002\u5728\u8fd9\u5341\u5e74\u4e2d\uff0cSalesforce\u901a\u8fc7\u5f15\u5165\u57fa\u4e8e\u4e91\u7684 CRM \u5e73\u53f0\u5360\u9886\u4e86 CRM \u4e16\u754c\u3002<\/p>\n\n\n\n<p>Salesforce \u7531\u524d Oracle \u9ad8\u7ba1 Mark Benioff \u521b\u7acb\uff0c\u5e76\u53d7\u5230 Amazon.com \u7684\u542f\u53d1\uff0c\u5f15\u9886\u4e86\u8f6f\u4ef6\u884c\u4e1a\u5411\u4e91\u8fc1\u79fb\u7684\u6b65\u4f10\u3002<\/p>\n\n\n\n<p>\u5b83\u8fd8\u4ece\u4e9a\u9a6c\u900a\u8457\u540d\u7684\u9009\u9879\u5361\u529f\u80fd\u4e2d\u83b7\u5f97\u7075\u611f\uff0c\u5728\u6a21\u5757\u548c\u6570\u636e\u5217\u8868\u4e4b\u95f4\u5bfc\u822a\u3002Salesforce \u4e3a\u5c0f\u578b\u516c\u53f8\u7b80\u5316\u4e86 CRM \u7684\u4f7f\u7528\uff0c\u8fd9\u4e9b\u516c\u53f8\u65e0\u9700\u5728\u786c\u4ef6\u548c\u6301\u7eed\u7ef4\u62a4\u65b9\u9762\u8fdb\u884c\u5927\u91cf\u524d\u671f\u6295\u8d44\u5373\u53ef\u5feb\u901f\u4e0a\u624b\u3002<\/p>\n\n\n\n<p>\u667a\u80fd\u624b\u673a\u4e5f\u5728\u8fd9\u5341\u5e74\u51fa\u73b0\uff0c\u5e76\u8fc5\u901f\u88ab\u9500\u552e\u4eba\u5458\u548c\u6d88\u8d39\u8005\u6240\u63a5\u53d7\u3002\u667a\u80fd\u624b\u673a\u662f\u5bf9\u9ed1\u8393\u7684\u91cd\u5927\u6539\u8fdb\uff0c\u63d0\u4f9b\u56fe\u5f62\u7528\u6237\u754c\u9762\u548c\u89e6\u6478\u5c4f\u3002<\/p>\n\n\n\n<p>\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u4eba\u5458\u6d8c\u5165\u5e02\u573a\uff0c\u4e3a\u9500\u552e\u4eba\u5458\u63d0\u4f9b\u4e86\u5728 1990 \u5e74\u4ee3\u4ece\u672a\u60f3\u8fc7\u7684\u901a\u8fc7\u624b\u673a\u5de5\u4f5c\u7684\u65b9\u5f0f\u3002\u4e0e\u6b64\u540c\u65f6\uff0cSalesforce \u7ee7\u7eed\u6269\u5c55\u5176\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u5b83\u5efa\u7acb\u5728\u8fd9\u6837\u7684\u7406\u5ff5\u4e4b\u4e0a\uff0c\u5373\u5728\u4e91\u4e2d\u8bb0\u5f55\u3001\u8ddf\u8e2a\u548c\u8bbf\u95ee\u5ba2\u6237\u6570\u636e\u5e94\u8be5\u5f88\u5bb9\u6613\u3002\u5b83\u8fd8\u5f15\u5165\u4e86\u81ea\u52a8\u6267\u884c\u624b\u52a8\u4efb\u52a1\u4ee5\u53ca\u7ba1\u7406\u548c\u5b89\u6392\u4e0e\u8054\u7cfb\u4eba\u7684\u9500\u552e\u6d3b\u52a8\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u89c4\u6a21\u8f83\u5c0f\u7684\u516c\u53f8\u8fdb\u5165\u5e02\u573a\uff0c\u63d0\u4f9b\u66f4\u4fbf\u5b9c\u6216\u66f4\u7b80\u5355\u7684\u57fa\u4e8e\u4e91\u7684 CRM \u7248\u672c\uff0c\u901a\u5e38\u5177\u6709\u4e0d\u540c\u7684\u6216\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u5177\u6709\u9769\u547d\u6027\u7684\u529f\u80fd\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2010 \u5e74\u4ee3\uff1aCRM \u6210\u4e3a\u5e9e\u7136\u5927\u7269<\/h2>\n\n\n\n<p>2010 \u5e74\u4ee3\uff0cSalesforce \u5728 CRM \u5e02\u573a\u7ee7\u7eed\u589e\u957f\u3002\u4ece 20 \u4e16\u7eaa 90 \u5e74\u4ee3\u540e\u671f\u4e00\u5bb6\u6597\u5fd7\u65fa\u76db\u7684\u5c0f\u516c\u53f8\uff0c\u5b83\u6210\u957f\u4e3a\u5e02\u573a\u4e0a\u7684\u5de8\u5934\u3002\u968f\u7740\u6536\u5165\u548c\u7528\u6237\u6570\u91cf\u7684\u589e\u957f\uff0c\u5b83\u7684\u590d\u6742\u6027\u4e5f\u968f\u4e4b\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u5b83\u63a5\u7ba1\u4e86\u8f83\u5c0f\u7684\u7ec4\u7ec7\u5e76\u4ee5\u6781\u5feb\u7684\u901f\u5ea6\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd\u3002\u5728\u53f2\u8482\u592b\u4e54\u5e03\u65af\u7684\u63a8\u8350\u4e0b\uff0cSalesforce \u63a8\u51fa\u4e86\u4e00\u4e2a\u7c7b\u4f3c\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u7684\u5e02\u573a\uff0c\u5141\u8bb8\u7b2c\u4e09\u65b9\u4f9b\u5e94\u5546\u4e3a Salesforce \u5ba2\u6237\u5f00\u53d1\u9644\u52a0\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u6b64\u540e\uff0c\u6570\u767e\u79cd\u5176\u4ed6\u9500\u552e\u5de5\u5177\u6295\u653e\u5e02\u573a\u3002\u5176\u4e2d\u4e00\u4e9b\u662f CRM \u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u800c\u53e6\u4e00\u4e9b\u5219\u63d0\u4f9b\u5de5\u5177\u6765\u8bb0\u5f55\u7535\u8bdd\u3001\u81ea\u52a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3001\u521b\u5efa\u7ec4\u7ec7\u7ed3\u6784\u56fe\u3001\u5206\u6790\u6570\u636e\u3001\u521b\u5efa\u4f1a\u8ba1\u79d1\u76ee\u8868\u6216\u6267\u884c\u4f20\u7edf CRM \u7cfb\u7edf\u6240\u7f3a\u4e4f\u7684\u5176\u4ed6\u529f\u80fd\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.g2.com\/articles\/marketing-automation\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u5f53 Hubspot \u5f15\u5165\u5165\u7ad9\u8425\u9500\u7684\u6982\u5ff5\u65f6\uff0c\u8425\u9500\u81ea\u52a8\u5316\u5e94\u8fd0\u800c\u751f\u3002\u5185\u5bb9\u8425\u9500\u4e5f\u6210\u4e3a\u6d41\u884c\u8bed\u3002\u8fd9\u6539\u53d8\u4e86\u5c06\u9500\u552e\u7ebf\u7d22\u8def\u7531\u5230\u9500\u552e\u56e2\u961f\u7684\u65b9\u5f0f\uff0c\u5e76\u63a8\u52a8\u4e86\u66f4\u591a\u6280\u672f\u7684\u51fa\u73b0\uff0c\u5c06\u8425\u9500\u6570\u636e\u6574\u5408\u5230\u9500\u552e\u4e2d\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u6bcf\u9879\u65b0\u6280\u672f\u90fd\u8bd5\u56fe\u89e3\u51b3\u4e00\u4e2a\u95ee\u9898\uff0c\u4f46\u8f6f\u4ef6\u7684\u6269\u6563\u4e5f\u5e26\u6765\u4e86\u95ee\u9898\u3002\u5927\u591a\u6570\u9500\u552e\u7ec4\u7ec7\u5728 2010 \u5e74\u4ee3\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u662f\u7ba1\u7406\u4ed6\u4eec\u4e0d\u65ad\u589e\u957f\u7684\u201c\u6280\u672f\u6808\u201d\u2014\u2014\u4ed6\u4eec\u8bd5\u56fe\u7528\u6765\u7ba1\u7406\u5de5\u4f5c\u91cf\u7684\u6280\u672f\u96c6\u5408\u3002<\/p>\n\n\n\n<p>\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u671f\u671b\u548c\u884c\u4e3a\u4e5f\u4fc3\u4f7f 2010 \u5e74\u4ee3\u53d1\u751f\u53d8\u5316\uff0c\u8feb\u4f7f\u9500\u552e\u4eba\u5458\u63d0\u9ad8\u6548\u7387\u5e76\u5bfb\u627e\u4e0e\u5ba2\u6237\u8054\u7cfb\u7684\u65b0\u65b9\u6cd5\u3002\u793e\u4ea4\u5a92\u4f53\u548c\u5373\u65f6\u6d88\u606f\u7b49\u5de5\u5177\u610f\u5473\u7740\u9500\u552e\u4ee3\u8868\u548c\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\u9700\u8981\u8de8\u591a\u4e2a\u5e73\u53f0\u548c\u6e20\u9053\uff0c\u5bfc\u81f4 CRM \u5fc5\u987b\u96c6\u6210\u6765\u81ea\u8fd9\u4e9b\u5e73\u53f0\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p>Salesforce \u901a\u8fc7\u7ee7\u7eed\u6536\u8d2d\u548c\u6574\u5408\u3001\u6dfb\u52a0\u529f\u80fd\u5e76\u6210\u4e3a\u201c\u4e00\u4e2a\u53ef\u4ee5\u5b8c\u6210\u6240\u6709\u5de5\u4f5c\u7684\u7cfb\u7edf\u201d\u6765\u8ddf\u4e0a\u6b65\u4f10\u3002\u4f46\u662f\uff0c\u5c3d\u7ba1\u53ef\u7528\u6280\u672f\u5448\u7206\u70b8\u5f0f\u589e\u957f\uff0c\u4f46\u5728\u8fd9\u5341\u5e74\u7684\u5927\u90e8\u5206\u65f6\u95f4\u91cc\uff0c\u9500\u552e\u6548\u7387\u505c\u6ede\u4e0d\u524d\uff0c\u8fd9\u8868\u660e CRM \u4e16\u754c\u5e76\u975e\u4e00\u5e06\u98ce\u987a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2020 \u5e74\u4ee3\uff1a\u8ba9 CRM \u4e3a\u4eba\u6c11\u670d\u52a1<\/h2>\n\n\n\n<p>2020 \u5e74\u4ee3\u4ecd\u662f\u5e74\u8f7b\u7684\u5341\u5e74\u3002\u7136\u800c\uff0c\u6beb\u65e0\u7591\u95ee\uff0c\u5b83\u5df2\u7ecf\u663e\u7740\u6539\u53d8\u4e86\u5206\u9500\u548c\u6280\u672f\u4e16\u754c\uff0c\u5e76\u5c06\u7ee7\u7eed\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u6539\u53d8\u3002<\/p>\n\n\n\n<p>\u8fd9\u5341\u5e74\u8be5\u884c\u4e1a\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u5c06\u662f\u964d\u4f4e\u590d\u6742\u6027\u30022010 \u5e74\u4ee3\u6280\u672f\u7684\u5927\u89c4\u6a21\u53d1\u5c55\u5bfc\u81f4\u590d\u6742\u6027\u76f8\u5e94\u5927\u5e45\u589e\u52a0\u3002\u7531\u4e8e\u589e\u957f\u901f\u5ea6\uff0c\u5927\u90e8\u5206\u7684\u590d\u6742\u6027\u90fd\u88ab\u62fc\u51d1\u5728\u4e00\u8d77\uff0c\u521b\u9020\u51fa\u6bcf\u4e2a\u4eba\u90fd\u4e0d\u559c\u6b22\u7684\u5e9e\u5927\u8f6f\u4ef6\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u66fe\u7ecf\u7528\u7535\u8bdd\u3001\u6c7d\u8f66\u548c\u540d\u7247\u5939\u7ba1\u7406\u6574\u4e2a\u4e1a\u52a1\u7684\u9500\u552e\u4eba\u5458\u73b0\u5728\u7ba1\u7406\u7740\u6570\u5341\u79cd\u5e94\u7528\u7a0b\u5e8f\u548c\u5e73\u53f0\u3002\u4ed6\u4eec\u5168\u5929\u5728 CRM\u3001\u5185\u5bb9\u7ba1\u7406\u548c\u901a\u4fe1\u5e73\u53f0\u4e4b\u95f4\u5207\u6362\u3002<\/p>\n\n\n\n<p>\u8bb8\u591a\u4eba\u89c9\u5f97\u4ed6\u4eec\u6df9\u6ca1\u5728\u590d\u6742\u6027\u4e2d\uff0c\u800c\u8fd9\u4f3c\u4e4e\u662f\u65e0\u6b62\u5883\u7684\u3002\u50cf Salesforce 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