{"id":20690,"date":"2023-03-07T23:01:52","date_gmt":"2023-03-07T15:01:52","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=20690"},"modified":"2024-07-19T14:52:09","modified_gmt":"2024-07-19T06:52:09","slug":"what-is-crm-software","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/what-is-crm-software\/","title":{"rendered":"\u4ec0\u4e48\u662fCRM\u7cfb\u7edf\u8f6f\u4ef6\uff1f"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"this-is-a-simple-definition-of-crm\">CRM\u5b9a\u4e49\u3002<\/h2>\n\n\n\n<p>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09&nbsp;\u662f\u4e00\u79cd\u7528\u4e8e\u7ba1\u7406\u516c\u53f8\u4e0e\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u6240\u6709\u5173\u7cfb\u548c\u4ea4\u4e92\u7684\u6280\u672f\u3002\u76ee\u6807\u5f88\u7b80\u5355\uff1a\u6539\u5584\u4e1a\u52a1\u5173\u7cfb\u4ee5\u53d1\u5c55\u60a8\u7684\u4e1a\u52a1\u3002CRM\u7cfb\u7edf\u53ef\u5e2e\u52a9\u516c\u53f8\u4e0e\u5ba2\u6237\u4fdd\u6301\u8054\u7cfb\uff0c\u7b80\u5316\u6d41\u7a0b\u5e76\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u4eba\u4eec\u8c08\u8bbaCRM\u65f6\uff0c\u901a\u5e38\u6307\u7684\u662fCRM\u7cfb\u7edf\uff0c\u8be5\u5de5\u5177\u53ef\u5e2e\u52a9\u8054\u7cfb\u7ba1\u7406\uff0c\u9500\u552e\u7ba1\u7406\uff0c\u5ea7\u5e2d\u751f\u4ea7\u7387\u7b49\u3002CRM\u5de5\u5177\u73b0\u5728\u53ef\u4ee5\u7528\u4e8e\u7ba1\u7406\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u4e2d\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u6db5\u76d6\u8425\u9500\uff0c\u9500\u552e\uff0c\u6570\u5b57\u5546\u52a1\u548c\u5ba2\u6237\u670d\u52a1\u4ea4\u4e92\u3002<\/p>\n\n\n\n<p>CRM\u89e3\u51b3\u65b9\u6848\u53ef\u5e2e\u52a9\u60a8\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u4e2d\u4e13\u6ce8\u4e8e\u7ec4\u7ec7\u4e0e\u4e2a\u4eba\uff08\u5305\u62ec\u5ba2\u6237\uff0c\u670d\u52a1\u7528\u6237\uff0c\u540c\u4e8b\u6216\u4f9b\u5e94\u5546\uff09\u7684\u5173\u7cfb\uff0c\u5305\u62ec\u5bfb\u627e\u65b0\u5ba2\u6237\uff0c\u8d62\u5f97\u4ed6\u4eec\u7684\u4e1a\u52a1\uff0c\u5e76\u5728\u6574\u4e2a\u5173\u7cfb\u4e2d\u63d0\u4f9b\u652f\u6301\u548c\u5176\u4ed6\u670d\u52a1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-is-crm-for\">CRM\u9002\u7528\u4e8e\u8c01\uff1f<\/h2>\n\n\n\n<p>CRM\u7cfb\u7edf\u4e3a\u6bcf\u4e2a\u4eba\uff08\u5305\u62ec\u9500\u552e\uff0c\u5ba2\u6237\u670d\u52a1\uff0c\u4e1a\u52a1\u53d1\u5c55\uff0c\u62db\u8058\uff0c\u5e02\u573a\u8425\u9500\u6216\u4efb\u4f55\u5176\u4ed6\u4e1a\u52a1\u9886\u57df\uff09\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u597d\u7684\u65b9\u6cd5\u6765\u7ba1\u7406\u63a8\u52a8\u6210\u529f\u7684\u5916\u90e8\u4e92\u52a8\u548c\u5173\u7cfb\u3002CRM\u5de5\u5177\u4f7f\u60a8\u53ef\u4ee5\u5728\u4e00\u4e2a\u4e2d\u592e\u4f4d\u7f6e\u5b58\u50a8\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u8054\u7cfb\u4fe1\u606f\uff0c\u8bc6\u522b\u9500\u552e\u673a\u4f1a\uff0c\u8bb0\u5f55\u670d\u52a1\u95ee\u9898\u4ee5\u53ca\u7ba1\u7406\u5e02\u573a\u8425\u9500\u6d3b\u52a8\uff0c\u5e76\u4f7f\u516c\u53f8\u4e2d\u4efb\u4f55\u9700\u8981\u5b83\u7684\u4eba\u90fd\u80fd\u83b7\u5f97\u6709\u5173\u6bcf\u4e2a\u5ba2\u6237\u4ea4\u4e92\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u53ef\u89c1\u6027\u548c\u5bf9\u6570\u636e\u7684\u8f7b\u677e\u8bbf\u95ee\uff0c\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u534f\u4f5c\u5e76\u63d0\u9ad8\u751f\u4ea7\u7387\u3002\u516c\u53f8\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u8d2d\u4e70\u7684\u5546\u54c1\uff0c\u4e0a\u6b21\u8d2d\u4e70\u7684\u65f6\u95f4\uff0c\u4ed8\u6b3e\u7684\u5185\u5bb9\u7b49\u7b49\u3002CRM\u53ef\u4ee5\u5e2e\u52a9\u5404\u79cd\u89c4\u6a21\u7684\u516c\u53f8\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\uff0c\u5bf9\u4e8e\u5c0f\u578b\u4f01\u4e1a\u5c24\u5176\u6709\u7528\uff0c\u5728\u5c0f\u578b\u4f01\u4e1a\u4e2d\uff0c\u56e2\u961f\u7ecf\u5e38\u9700\u8981\u627e\u5230\u4e8b\u534a\u529f\u500d\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heres-why-crm-matters-to-your-business\">CRM\u5bf9\u60a8\u7684\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u7684\u539f\u56e0\u3002<\/h2>\n\n\n\n<p>CRM\u662f<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2018-04-10-gartner-says-crm-became-the-largest-software-market-in-2017-and-will-be-the-fastest-growing-software-market-in-2018#:~:text=At%20the%20end%20of%202017,%2C%20according%20to%20Gartner%2C%20Inc.\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u5927<\/a>\u548c<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-06-17-gartner-says-worldwide-customer-experience-and-relati\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u957f\u6700\u5feb\u7684\u4f01\u4e1a\u5e94\u7528\u8f6f\u4ef6\u7c7b\u522b<\/a>\uff0c\u5230<a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-customer-relationship-management-crm-market\" target=\"_blank\" rel=\"noreferrer noopener\">2027\u5e74<\/a>\uff0c\u5168\u7403CRM\u652f\u51fa\u9884\u8ba1\u5c06\u8fbe\u5230<a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-customer-relationship-management-crm-market\" target=\"_blank\" rel=\"noreferrer 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id=\"what-does-a-crm-system-do\">CRM\u7cfb\u7edf\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2>\n\n\n\n<p>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u89e3\u51b3\u65b9\u6848\u901a\u8fc7\u7ec4\u7ec7\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u4fe1\u606f\u6765\u5e2e\u52a9\u60a8\u627e\u5230\u65b0\u5ba2\u6237\uff0c\u8d62\u5f97\u4ed6\u4eec\u7684\u4e1a\u52a1\u5e76\u4f7f\u4ed6\u4eec\u6ee1\u610f\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8\u4e0e\u4ed6\u4eec\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u5e76\u66f4\u5feb\u5730\u53d1\u5c55\u4e1a\u52a1\u3002CRM\u7cfb\u7edf\u9996\u5148\u4ece\u591a\u4e2a\u6765\u6e90\u548c\u6e20\u9053\u6536\u96c6\u5ba2\u6237\u7684\u7f51\u7ad9\uff0c\u7535\u5b50\u90ae\u4ef6\uff0c\u7535\u8bdd\u548c\u793e\u4ea4\u5a92\u4f53\u6570\u636e\u4ee5\u53ca\u66f4\u591a\u5185\u5bb9\u3002\u5b83\u8fd8\u53ef\u4ee5\u81ea\u52a8\u63d0\u53d6\u5176\u4ed6\u4fe1\u606f\uff0c\u4f8b\u5982\u6709\u5173\u8be5\u516c\u53f8\u6d3b\u52a8\u7684\u6700\u65b0\u65b0\u95fb\uff0c\u5e76\u4e14\u53ef\u4ee5\u5b58\u50a8\u4e2a\u4eba\u8be6\u7ec6\u4fe1\u606f\uff0c\u4f8b\u5982\u5ba2\u6237\u5728\u901a\u4fe1\u65b9\u9762\u7684\u4e2a\u4eba\u559c\u597d\u3002CRM\u5de5\u5177\u5c06\u8fd9\u4e9b\u4fe1\u606f\u7ec4\u7ec7\u8d77\u6765\uff0c\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u4e2a\u4eba\u548c\u516c\u53f8\u6574\u4f53\u7684\u5b8c\u6574\u8bb0\u5f55\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u901a\u8fc7\u5bf9\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u7684\u6574\u5408\u89c6\u56fe\uff0cCRM\u7cfb\u7edf\u5c06\u7528\u4e8e\u7ba1\u7406\u65e5\u5e38\u5ba2\u6237\u6d3b\u52a8\u548c\u4ea4\u4e92\u3002\u4ece\u8425\u9500\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u610f\u5473\u7740\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u548c\u65c5\u7a0b\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u7528\u6b63\u786e\u7684\u4fe1\u606f\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002\u5bf9\u4e8e\u9500\u552e\u4eba\u5458\uff0c\u9500\u552e\u4ee3\u8868\u53ef\u4ee5\u901a\u8fc7\u6e05\u6670\u4e86\u89e3\u5176\u6e20\u9053\u6765\u66f4\u5feb\uff0c\u66f4\u667a\u80fd\u5730\u5de5\u4f5c\uff0c\u5e76\u5b8c\u6210\u66f4\u51c6\u786e\u7684\u9884\u6d4b\u3002\u5546\u52a1\u56e2\u961f\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u7684\u6d88\u8d39\u8005\u8d2d\u7269\u8005\uff08B2C&nbsp;Commerce&nbsp;\uff09\u548c\u4f01\u4e1a\u8d2d\u4e70\u8005\uff08B2B&nbsp;Commerce\uff09\u5feb\u901f\u542f\u52a8\u548c\u6269\u5c55\u7535\u5b50\u5546\u52a1-\u4ece\u5728\u7ebf\u8ba2\u5355\u5230\u8def\u8fb9\u53d6\u8d27\u3002\u5ba2\u6237\u670d\u52a1\u4ee3\u7406\u53ef\u4ee5\u5728\u5bb6\u4e2d\uff0c\u73b0\u573a\u6216\u529e\u516c\u5ba4\u4e2d\u7684\u4efb\u4f55\u6e20\u9053\u54cd\u5e94\u5ba2\u6237\u9700\u6c42\u3002<\/p>\n\n\n\n<p>CRM\u5e73\u53f0\u8fd8\u53ef\u4ee5\u8fde\u63a5\u5230\u5176\u4ed6\u4e1a\u52a1\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5efa\u7acb\u5ba2\u6237\u5173\u7cfb\u3002\u5982\u4eca\u7684CRM\u89e3\u51b3\u65b9\u6848\u66f4\u52a0\u5f00\u653e\uff0c\u53ef\u4ee5\u4e0e\u60a8\u559c\u6b22\u7684\u4e1a\u52a1\u5de5\u5177\uff08\u4f8b\u5982\u6587\u6863\u7b7e\u540d\uff0c\u4f1a\u8ba1\u548c\u8ba1\u8d39\uff0c\u8c03\u67e5\uff09\u96c6\u6210\u5728\u4e00\u8d77\uff0c\u4ece\u800c\u4f7f\u4fe1\u606f\u4ee5\u4e24\u79cd\u65b9\u5f0f\u6d41\u52a8\uff0c\u4ece\u800c\u4e3a\u60a8\u63d0\u4f9b\u771f\u6b63\u7684360\u5ea6\u5ba2\u6237\u89c6\u56fe\u3002<\/p>\n\n\n\n<p>\u65b0\u4e00\u4ee3\u7684CRM\u8fdb\u4e00\u6b65\u8fc8\u8fdb\u4e86\u4e00\u6b65\uff1a\u5185\u7f6e\u7684\u667a\u80fd\u548cAI\u81ea\u52a8\u6267\u884c\u7ba1\u7406\u4efb\u52a1\uff0c\u4f8b\u5982\u6570\u636e\u8f93\u5165\u548c\u9500\u552e\u7ebf\u7d22\u6216\u670d\u52a1\u6848\u4f8b\u8def\u7531\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u817e\u51fa\u65f6\u95f4\u8fdb\u884c\u66f4\u6709\u4ef7\u503c\u7684\u6d3b\u52a8\u3002\u81ea\u52a8\u751f\u6210\u7684\u89c1\u89e3\u53ef\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\uff0c\u751a\u81f3\u9884\u6d4b\u4ed6\u4eec\u7684\u611f\u53d7\u548c\u884c\u4e3a\uff0c\u4ee5\u4fbf\u60a8\u51c6\u5907\u6b63\u786e\u7684\u670d\u52a1\u8303\u56f4\u3002AI\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53d1\u73b0\u53ef\u80fd\u9690\u85cf\u5728\u4e1a\u52a1\u6570\u636e\u4e2d\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<h2 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id=\"1-connect-your-business-silos\"><strong>1.\u8fde\u63a5\u60a8\u7684\u4e1a\u52a1\u5b64\u5c9b\u3002<\/strong><\/h3>\n\n\n\n<p>56\uff05\u7684\u4e1a\u52a1\u9886\u5bfc\u8005\u627f\u8ba4\u7ec4\u7ec7\u5b64\u5c9b\u5bf9\u4ed6\u4eec\u7684\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u4f53\u9a8c\u8d28\u91cf\u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\u3002\u4fe1\u606f\u5b64\u5c9b\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u95ee\u9898\uff0c\u4f46\u662f\u7528\u4e8e\u8de8\u804c\u80fd\u7ba1\u7406\u5ba2\u6237\u5173\u7cfb\u7684\u5171\u4eab\u5e73\u53f0\u548c\u6d41\u7a0b\u786e\u5b9e\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\u3002\u5b9e\u9645\u4e0a\uff0c\u540c\u4e00\u9879\u7814\u7a76\u4e2d\u670980\uff05\u7684\u4e1a\u52a1\u8d1f\u8d23\u4eba\u8868\u793a\uff0c\u4ed6\u4eec\u8d8a\u6765\u8d8a\u591a\u5730\u5c06\u516c\u53f8\u7684CRM\u7528\u4f5c\u8de8\u90e8\u95e8\u5ba2\u6237\u7684\u552f\u4e00\u4e8b\u5b9e\u6765\u6e90\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5171\u4eab\u7684CRM\uff0c\u5458\u5de5\u53ef\u4ee5\u4f7f\u7528\u6b63\u786e\u7684\u5de5\u5177\u548c\u6570\u636e\u6765\u66f4\u6709\u6548\u5730\u7ba1\u7406\u5404\u4e2a\u4e1a\u52a1\u90e8\u95e8\u4e4b\u95f4\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u5e76\u4e14\u53ef\u4ee5\u67e5\u770b\u5176\u4ed6\u90e8\u95e8\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u4e92\u52a8\u60c5\u51b5\u3002\u4ed6\u4eec\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u5408\u4f5c\uff0c\u4ee5\u5b9e\u73b0\u76f8\u4e92\u8054\u7cfb\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u57fa\u6570\uff1a484\u4f4d\u8463\u4e8b\u7ea7\u53ca\u4ee5\u4e0a\u7684\u51b3\u7b56\u8005\uff0c\u8d1f\u8d23CRM\u6218\u7565\u548c\u6280\u672f\u6295\u8d44\u3002<\/p>\n\n\n\n<p>\u8d44\u6599\u6765\u6e90\uff1aForrester Consulting\u4ee3\u8868Salesforce\u4e8e2019\u5e748\u6708\u8fdb\u884c\u7684\u59d4\u6258\u7814\u7a76\u3002<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-make-improvements-to-your-bottom-line\"><strong>2.\u6539\u8fdb\u60a8\u7684\u5e95\u7ebf\u3002<\/strong><\/h3>\n\n\n\n<p>\u5df2\u7ecf\u8bc1\u660e\uff0c\u5f15\u5165CRM\u5e73\u53f0\u53ef\u4ee5\u4ea7\u751f\u771f\u5b9e\u7684\u7ed3\u679c-\u5305\u62ec\u76f4\u63a5\u6539\u5584\u5e95\u7ebf\u3002\u4f7f\u7528Salesforce CRM\uff0c\u8de8\u5404\u79cd\u4e1a\u52a1\u89c4\u6a21\u7684\u5168\u7403\u5ba2\u6237\u5728\u4ea7\u751f\u4ee5\u4e0b\u65b9\u9762\u62e5\u6709\u826f\u597d\u7684\u5f80\u7ee9\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" 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https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/13e0fbc6ab829adae552f21ee796a28c.png 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-customer-service\">\u5bf9\u4e8e\u5ba2\u6237\u670d\u52a1\uff1a<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"159\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/23793a7b1d5042c8966b3165316167a7-1024x159.png\" alt=\"\" class=\"wp-image-8340\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/23793a7b1d5042c8966b3165316167a7-1024x159.png 1024w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/23793a7b1d5042c8966b3165316167a7-900x140.png 900w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/23793a7b1d5042c8966b3165316167a7-768x119.png 768w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/23793a7b1d5042c8966b3165316167a7-600x93.png 600w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/23793a7b1d5042c8966b3165316167a7-64x10.png 64w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/23793a7b1d5042c8966b3165316167a7.png 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-digital-commerce\">\u5bf9\u4e8e\u7535\u5546\uff1a<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"159\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/0ec93d864856ad9d9717ba345f59af91-1024x159.png\" alt=\"\" class=\"wp-image-8341\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/0ec93d864856ad9d9717ba345f59af91-1024x159.png 1024w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/0ec93d864856ad9d9717ba345f59af91-900x139.png 900w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/0ec93d864856ad9d9717ba345f59af91-768x119.png 768w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/0ec93d864856ad9d9717ba345f59af91-600x93.png 600w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/0ec93d864856ad9d9717ba345f59af91-64x10.png 64w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/0ec93d864856ad9d9717ba345f59af91.png 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-it-and-technology-leaders\">\u5bf9\u4e8eIT\u548c\u6280\u672f\u9886\u5bfc\u8005\uff1a<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"157\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/7bd27788f65a8edce71aa3fb6ecc5545-1024x157.png\" alt=\"\" class=\"wp-image-8342\" title=\"7bd27788f65a8edce71aa3fb6ecc5545\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/7bd27788f65a8edce71aa3fb6ecc5545-1024x157.png 1024w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/7bd27788f65a8edce71aa3fb6ecc5545-900x138.png 900w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/7bd27788f65a8edce71aa3fb6ecc5545-768x118.png 768w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/7bd27788f65a8edce71aa3fb6ecc5545-600x92.png 600w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/7bd27788f65a8edce71aa3fb6ecc5545-64x10.png 64w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/04\/7bd27788f65a8edce71aa3fb6ecc5545.png 1273w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Salesforce\u5ba2\u6237\u62a5\u544a\u7684\u5e73\u5747\u6539\u8fdb\u767e\u5206\u6bd4<br><\/strong>\u6765\u6e90\uff1a2017-2019\u5e74\u8fdb\u884c\u7684Salesforce\u5ba2\u6237\u6210\u529f\u8c03\u67e5\u3002\u8c03\u67e5\u53d7\u8bbf\u8005\u662f\u968f\u673a\u9009\u62e9\u76843,384\u4e2aSalesforce\u5ba2\u6237\u3002\u6bcf\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u5404\u4e0d\u76f8\u540c\u3002<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-identify-and-categorize-leads\"><strong>3.\u8bc6\u522b\u548c\u5206\u7c7b\u7ebf\u7d22\u3002<\/strong><\/h3>\n\n\n\n<p>CRM\u7cfb\u7edf\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8f7b\u677e\u5feb\u901f\u5730\u8bc6\u522b\u548c\u6dfb\u52a0\u65b0\u7ebf\u7d22\uff0c\u5e76\u5bf9\u5b83\u4eec\u8fdb\u884c\u51c6\u786e\u5206\u7c7b\u3002\u901a\u8fc7\u4e13\u6ce8\u4e8e\u6b63\u786e\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u9500\u552e\u4eba\u5458\u53ef\u4ee5\u4f18\u5148\u8003\u8651\u5c06\u8fbe\u6210\u4ea4\u6613\u7684\u673a\u4f1a\uff0c\u800c\u8425\u9500\u53ef\u4ee5\u8bc6\u522b\u9700\u8981\u66f4\u591a\u57f9\u80b2\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u4f7f\u5176\u6210\u4e3a\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u501f\u52a9\u6709\u5173\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u5b8c\u6574\uff0c\u51c6\u786e\uff0c\u96c6\u4e2d\u7684\u4fe1\u606f\uff0c\u9500\u552e\u548c\u8425\u9500\u53ef\u4ee5\u5c06\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u548c\u7cbe\u529b\u96c6\u4e2d\u5728\u5408\u9002\u7684\u5ba2\u6237\u4e0a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-increase-customer-lifetime-value\"><strong>4.\u63d0\u9ad8\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/strong><\/h3>\n\n\n\n<p>\u901a\u8fc7\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\uff0c\u4ea4\u53c9\u9500\u552e\u548c\u5411\u4e0a\u9500\u552e\u7684\u673a\u4f1a\u5c31\u53d8\u5f97\u5f88\u6e05\u695a-\u4f7f\u60a8\u6709\u673a\u4f1a\u4ece\u73b0\u6709\u5ba2\u6237\u90a3\u91cc\u8d62\u5f97\u65b0\u4e1a\u52a1\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e0e\u5ba2\u6237\u5efa\u7acb\u6301\u4e45\uff0c\u66f4\u6709\u5229\u53ef\u56fe\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u6709\u4e86\u66f4\u597d\u7684\u53ef\u89c1\u6027\uff0c\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u66f4\u597d\u7684\u670d\u52a1\u4f7f\u5ba2\u6237\u6ee1\u610f\u3002\u5feb\u4e50\u7684\u5ba2\u6237\u5f88\u53ef\u80fd\u4f1a\u6210\u4e3a\u56de\u5934\u5ba2\uff0c\u56de\u5934\u5ba2\u7684\u652f\u51fa\u4f1a\u589e\u52a0-\u6839\u636e\u67d0\u4e9b\u7814\u7a76\uff0c\u6700\u591a\u4f1a\u589e\u52a033\uff05\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-better-customer-support\"><strong>5.\u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u6237\u652f\u6301\u3002<\/strong><\/h3>\n\n\n\n<p>\u4eca\u5929\u7684\u5ba2\u6237\u5e0c\u671b\u5728\u767d\u5929\u6216\u665a\u4e0a\u7684\u4efb\u4f55\u65f6\u5019\u90fd\u80fd\u83b7\u5f97\u5feb\u901f\uff0c\u4e2a\u6027\u5316\u7684\u652f\u6301\u3002CRM\u7cfb\u7edf\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u4f9b\u5ba2\u6237\u6b63\u5728\u5bfb\u627e\u7684\u9ad8\u8d28\u91cf\u670d\u52a1\u3002\u60a8\u7684\u4ee3\u7406\u5546\u53ef\u4ee5\u5feb\u901f\u67e5\u770b\u5ba2\u6237\u8ba2\u8d2d\u7684\u4ea7\u54c1\uff0c\u5e76\u4e14\u53ef\u4ee5\u83b7\u53d6\u6bcf\u6b21\u4ea4\u4e92\u7684\u8bb0\u5f55\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u53ef\u4ee5\u5feb\u901f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6240\u9700\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-improve-products-and-services\"><strong>6.\u6539\u5584\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/strong><\/h3>\n\n\n\n<p>\u4e00\u4e2a\u597d\u7684CRM\u7cfb\u7edf\u5c06\u4ece\u60a8\u4f01\u4e1a\u5185\u5916\u7684\u5404\u79cd\u6765\u6e90\u6536\u96c6\u4fe1\u606f\u3002\u8fd9\u6837\uff0c\u5b83\u5c31\u53ef\u4ee5\u5145\u5f53\u5ba2\u6237\u542c\u53d6\u5f15\u64ce\u7684\u4f5c\u7528\uff0c\u4f7f\u60a8\u5bf9\u5ba2\u6237\u7684\u611f\u53d7\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u60a8\u7684\u7ec4\u7ec7\u7684\u770b\u6cd5\u6709\u7a7a\u524d\u7684\u89c1\u89e3-\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u6539\u5584\u60a8\u7684\u4ea7\u54c1\uff0c\u53ca\u65e9\u53d1\u73b0\u95ee\u9898\u5e76\u627e\u51fa\u5dee\u8ddd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-be-ready-for-whatevers-next\"><strong>7.\u4e3a\u63a5\u4e0b\u6765\u7684\u4e00\u5207\u505a\u597d\u51c6\u5907\u3002<\/strong><\/h3>\n\n\n\n<p>\u5728\u65e0\u5904\u4e0d\u5728\u7684\u4e16\u754c\u4e2d\uff0c\u8ba9\u60a8\u7684\u56e2\u961f\u5728\u4e00\u4e2a\u5171\u4eab\u5e73\u53f0\u4e0a\u5efa\u7acb\u8fde\u63a5\u53d8\u5f97\u524d\u6240\u672a\u6709\u7684\u91cd\u8981\uff0c\u8be5\u5e73\u53f0\u4f7f\u4ed6\u4eec\u53ef\u4ee5\u5728\u4efb\u4f55\u5730\u65b9\u8fdb\u884c\u534f\u4f5c\u548c\u5de5\u4f5c\u3002\u9664\u4e86\u5916\u90e8\u56e0\u7d20\uff0c\u5ba2\u6237\u7684\u671f\u671b\u5c06\u7ee7\u7eed\u63a8\u52a8\u60a8\u7684\u4e1a\u52a1\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u53d1\u5c55\uff0c\u800c\u7075\u6d3b\uff0c\u53ef\u6269\u5c55\u7684\u57fa\u4e8e\u4e91\u7684CRM\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u4efb\u4f55\u60c5\u51b5\u4e0b\u90fd\u4fdd\u6301\u654f\u6377\u548c\u53d1\u5c55\u81ea\u5df1\u7684\u4e1a\u52a1\u3002\u4f46\u662f\u4e0b\u9762\u6709\u66f4\u591a\u5185\u5bb9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heres-what-cloud-based-crm-offers-your-business\">\u8fd9\u5c31\u662f\u57fa\u4e8e\u4e91\u7684CRM\u4e3a\u60a8\u63d0\u4f9b\u7684\u4e1a\u52a1\u3002<\/h2>\n\n\n\n<p>CRM\u548c\u4e91\u8ba1\u7b97\u9769\u547d\u6539\u53d8\u4e86\u4e00\u5207\u3002CRM\u7cfb\u7edf\u6700\u8fd1\u6700\u91cd\u8981\u7684\u53d1\u5c55\u4e5f\u8bb8\u662f\u4ece\u672c\u5730CRM\u8f6f\u4ef6<a href=\"http:\/\/www.techrepublic.com\/blog\/the-enterprise-cloud\/comparing-cloud-to-on-premise-crm-choosing-a-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8fc1\u79fb\u5230\u4e91\u4e2d<\/a>\u3002\u6446\u8131\u4e86\u5728\u6570\u5341\u4e07\uff0c\u6570\u5343\u6216\u6570\u5343\u53f0\u53f0\u5f0f\u8ba1\u7b97\u673a\u548c\u79fb\u52a8\u8bbe\u5907\u4e0a\u5b89\u88c5\u8f6f\u4ef6\u7684\u9700\u8981\uff0c\u5168\u4e16\u754c\u7684\u7ec4\u7ec7\u90fd\u5728\u53d1\u73b0\u5c06\u6570\u636e\uff0c\u8f6f\u4ef6\u548c\u670d\u52a1\u79fb\u5165\u5b89\u5168\u7684\u5728\u7ebf\u73af\u5883\u6240\u5e26\u6765\u7684\u597d\u5904\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"work-from-anywhere\"><strong>\u968f\u65f6\u968f\u5730\u5de5\u4f5c\u3002<\/strong><\/h3>\n\n\n\n<p>\u8bf8\u5982Salesforce\u4e4b\u7c7b\u7684\u57fa\u4e8e\u4e91\u7684CRM\u7cfb\u7edf\u610f\u5473\u7740\u6bcf\u4e2a\u7528\u6237\u59cb\u7ec8\u90fd\u62e5\u6709\u76f8\u540c\u7684\u4fe1\u606f\u3002\u60a8\u5728\u65c5\u9014\u4e2d\u7684\u9500\u552e\u56e2\u961f\u53ef\u4ee5\u68c0\u67e5\u6570\u636e\uff0c\u5728\u4f1a\u8bae\u540e\u7acb\u5373\u66f4\u65b0\u6570\u636e\u6216\u5728\u4efb\u4f55\u5730\u65b9\u5de5\u4f5c\u3002\u4ece\u9500\u552e\u56e2\u961f\u5230\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u4f7f\u7528\u76f8\u540c\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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