{"id":18840,"date":"2023-01-06T03:56:08","date_gmt":"2023-01-05T19:56:08","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=18840"},"modified":"2023-03-10T18:58:52","modified_gmt":"2023-03-10T10:58:52","slug":"b2b%e9%94%80%e5%94%ae%ef%bc%9a%e5%ae%a2%e6%88%b7%e9%9c%80%e6%b1%82%e7%9a%843%e4%b8%aa%e5%b1%82%e6%ac%a1","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/b2b%e9%94%80%e5%94%ae%ef%bc%9a%e5%ae%a2%e6%88%b7%e9%9c%80%e6%b1%82%e7%9a%843%e4%b8%aa%e5%b1%82%e6%ac%a1\/","title":{"rendered":"B2B\u9500\u552e\uff1a\u5ba2\u6237\u9700\u6c42\u76843\u4e2a\u5c42\u6b21"},"content":{"rendered":"<p>\u8fd9\u662f\u6211\u770b\u5230\u521d\u521b\u516c\u53f8\u5728\u8fdb\u884cB2B\u9500\u552e\u65f6\u72af\u4e0b\u7684\u6700\u5e38\u89c1\u7684\u9519\u8bef\u4e4b\u4e00\u3002\u4ed6\u4eec\u8ba4\u4e3aB2B\u9500\u552e\u662f\u5411\u4f01\u4e1a\u9500\u552e\u3002\u5176\u5b9e\u4e0d\u7136\u3002\u5411\u4f01\u4e1a\u9500\u552e\u662f\u591a\u65b9\u9762\u7684\u3002\u60a8\u8981\u9500\u552e\u7ed9\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Company<\/li>\n\n\n\n<li>\u90e8\u95e8<\/li>\n\n\n\n<li>\u4e2a\u4eba<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-24729\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/01\/3-need-levels.png\" width=\"526\" height=\"530\" alt=\"3-need-levels\" title=\"3-need-levels\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/01\/3-need-levels.png 526w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/01\/3-need-levels-198x200.png 198w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2023\/01\/3-need-levels-50x50.png 50w\" sizes=\"(max-width: 526px) 100vw, 526px\" 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id=\"the-company-level\">\u516c\u53f8\u5c42\u9762<\/h2>\n\n\n\n<p>\u8fd9\u4e9b\u662f\u60a8\u9500\u552e\u7ed9\u7684\u516c\u53f8\u7684\u9700\u6c42\u3002\u4ee5\u4e0b\u662f\u516c\u53f8\u9700\u6c42\u7684\u4e00\u4e9b\u5178\u578b\u793a\u4f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u91cd\u5927\u6218\u7565\u4e3e\u63aa<\/li>\n\n\n\n<li>\u63a8\u51fa\u65b0\u4ea7\u54c1\u6216\u6269\u5c55\u65b0\u533a\u57df<\/li>\n\n\n\n<li>\u603b\u6536\u5165\u76ee\u6807<\/li>\n\n\n\n<li>\u8282\u7ea6\u6210\u672c<\/li>\n\n\n\n<li>\u5927\u89c4\u6a21\u8425\u9500\u548c\u54c1\u724c\u6d3b\u52a8<\/li>\n\n\n\n<li>\u7ade\u4e89\u6027\u6e38\u620f\u8ba1\u5212<\/li>\n\n\n\n<li>\u7b49\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-department-level\">\u90e8\u95e8\u7ea7\u522b<\/h2>\n\n\n\n<p>\u8fd9\u4e9b\u662f\u60a8\u9500\u552e\u7684\u7279\u5b9a\u90e8\u95e8\u7684\u9700\u6c42\u3002\u8fd9\u4e9b\u9700\u6c42\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8861\u91cf\u90e8\u95e8\u7684\u7279\u5b9a KPI<\/li>\n\n\n\n<li>\u90e8\u95e8\u5fc5\u987b\u5b8c\u6210\u7684\u9879\u76ee\u76ee\u6807<\/li>\n\n\n\n<li>\u8be5\u90e8\u95e8\u5fc5\u987b\u8d2f\u5f7b\u7684\u6218\u7565\u4e3e\u63aa<\/li>\n\n\n\n<li>\u516c\u53f8\u653f\u6cbb\uff08\u4f8b\u5982\u516c\u53f8\u5185\u90e8\u4e0e\u5176\u4ed6\u90e8\u95e8\u7684\u201c\u6218\u4e89\u201d\u3001\u9884\u7b97\u548c\u8d44\u6e90\u7ade\u4e89\u3001\u5185\u90e8\u6743\u529b\u6597\u4e89\u7b49\uff09<\/li>\n\n\n\n<li>\u8be5\u90e8\u95e8\u7ba1\u7406\u5c42\u7684\u6f5c\u5728\u53d8\u52a8<\/li>\n\n\n\n<li>\u5e0c\u671b\u89e3\u51b3\u90e8\u95e8\u8d1f\u8d23\u7684\u7279\u5b9a\u95ee\u9898<\/li>\n\n\n\n<li>\u7ed5\u8fc7\u5916\u90e8\u5f3a\u52a0\u7684\u9650\u5236<\/li>\n\n\n\n<li>\u7b49\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-individual-level\">\u4e2a\u4eba\u5c42\u9762<\/h2>\n\n\n\n<p>\u8fd9\u4e9b\u662f\u5b9e\u9645\u51b3\u7b56\u8005\u7684\u9700\u6c42\uff0c\u6216\u8005\u8bf4\u662f\u5185\u90e8\u62e5\u62a4\u8005\u7684\u9700\u6c42\uff0c\u4ed6\u4eec\u5c06\u201c\u5e2e\u52a9\u201d\u51b3\u7b56\u8005\u505a\u51fa\u6b63\u786e\u7684\u9009\u62e9\u3002\u8fd9\u4e2a\u4eba\u7684\u9700\u6c42\u901a\u5e38\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e2a\u4eba\u804c\u4e1a\u76ee\u6807\uff0c\u5982\u5347\u804c\u3001\u52a0\u85aa\u3001\u786e\u4fdd\u804c\u4f4d\u7b49<\/li>\n\n\n\n<li>\u6b64\u4eba\u5e0c\u671b\u83b7\u5f97\u4fe1\u7528\u7684\u53ef\u4ea4\u4ed8\u6210\u679c<\/li>\n\n\n\n<li>\u4e2a\u4eba\u4eba\u751f\u76ee\u6807<\/li>\n\n\n\n<li>\u5bb6\u5ead\u76ee\u6807\uff08\u4f8b\u5982\uff0c\u5e0c\u671b\u82b1\u66f4\u591a\u7684\u65f6\u95f4\u4e0e\u5bb6\u4eba\u5728\u4e00\u8d77\uff0c\u642c\u5230\u5176\u4ed6\u5730\u65b9\uff0c\u4e3a\u5b69\u5b50\u63d0\u4f9b\u66f4\u597d\u7684\u6559\u80b2\uff0c\u82b1\u66f4\u5c11\u7684\u65f6\u95f4\u4e0e\u5bb6\u4eba\u5728\u4e00\u8d77\u7b49\uff09<\/li>\n\n\n\n<li>\u53d7\u96c7\u4e8e\u53e6\u4e00\u5bb6\u516c\u53f8<\/li>\n\n\n\n<li>\u7b49\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u672c\u00b7\u970d\u6d1b\u7ef4\u8328\uff08Ben Horowitz\uff09\u7684\u300a<a href=\"https:\/\/blog.close.com\/the-hard-thing-about-hard-things-remix\/\">\u5173\u4e8e\u56f0\u96be\u7684\u4e8b\u60c5\u300b\uff08The Hard Thing About Hard Things\uff09<\/a>\u4e00\u4e66\u4e2d\uff0c\u6709\u4e00\u4e2a\u5173\u4e8e\u4e2a\u4eba\u4e70\u5bb6\u5728\u5411\u5927\u578b\u7ec4\u7ec7\u9500\u552e\u65f6\u7684\u91cd\u8981\u6027\u7684\u7cbe\u5f69\u6545\u4e8b\uff1a<\/p>\n\n\n\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4ed6\u4eec\u6700\u7ec8\u6536\u8d2d\u4e86\u4e00\u6574\u5bb6\u516c\u53f8\uff0c\u53ea\u662f\u4e3a\u4e86\u6ee1\u8db3\u5f17\u5170\u514b\u7684\u4e00\u4e2a\u9700\u6c42\u3002\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u8bfb\u8fc7\u8fd9\u672c\u4e66\uff0c<a href=\"http:\/\/www.amazon.com\/The-Hard-Thing-About-Things\/dp\/0062273205\" target=\"_blank\" rel=\"noreferrer noopener\">\u6211\u5efa\u8bae\u4f60\u73b0\u5728\u5c31\u8bfb<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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