{"id":18639,"date":"2022-12-28T17:34:21","date_gmt":"2022-12-28T09:34:21","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=18639"},"modified":"2023-03-10T19:44:22","modified_gmt":"2023-03-10T11:44:22","slug":"%e6%b0%b8%e8%bf%9c%e4%b8%8d%e8%a6%81%e5%9c%a8%e4%bb%b7%e5%80%bc%e4%b9%8b%e5%89%8d%e8%b0%88%e8%ae%ba%e4%bb%b7%e6%a0%bc","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/%e6%b0%b8%e8%bf%9c%e4%b8%8d%e8%a6%81%e5%9c%a8%e4%bb%b7%e5%80%bc%e4%b9%8b%e5%89%8d%e8%b0%88%e8%ae%ba%e4%bb%b7%e6%a0%bc\/","title":{"rendered":"\u6c38\u8fdc\u4e0d\u8981\u5728\u4ef7\u503c\u4e4b\u524d\u8c08\u8bba\u4ef7\u683c"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/12\/never-talk-pricing-before-value.jpg\" alt=\"\u6c38\u8fdc\u4e0d\u8981\u5728\u4ef7\u503c\u4e4b\u524d\u8c08\u8bba\u4ef7\u683c\"\/><\/figure>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u6b63\u5728\u6253\u4e00\u4e2a\u51b7\u7535\u8bdd\uff0c\u5728\u9500\u552e\u5bf9\u8bdd\u7684\u65e9\u671f\uff0c\u6f5c\u5728\u5ba2\u6237\u95ee\u4f60\uff0c\u201c\u4ef7\u683c\u662f\u591a\u5c11\uff1f<\/p>\n\n\n\n<p>\u60a8\u53ef\u80fd\u5df2\u7ecf\u77e5\u9053\u6bd4\u4ec5\u4ec5\u7ed9\u4ed6\u4eec\u4ef7\u683c\u66f4\u597d\u3002\u4f46\u662f\uff0c\u5982\u679c\u4ed6\u4eec\u575a\u6301\u8fd9\u6837\u505a\uff0c\u201c\u53ea\u8981\u544a\u8bc9\u6211\u4ef7\u683c\u5c31\u884c\u4e86\u3002\u4f60\u6216\u6211\u6ca1\u6709\u7406\u7531\u6d6a\u8d39\u6211\u4eec\u7684\u65f6\u95f4\u6d4f\u89c8\u6574\u4e2a\u5bf9\u8bdd\uff0c\u6700\u540e\u53d1\u73b0\u4f60\u7684\u4ef7\u683c\u4e0d\u9002\u5408\u6211\u4eec\u7684\u9884\u7b97\u3002\u90a3\u6211\u4eec\u8c08\u4e86\u591a\u5c11\u5462\uff1f<\/p>\n\n\n\n<p>\u542c\u8d77\u6765\u5f88\u5408\u7406\u3002\u90a3\u4f60\u600e\u4e48\u529e\uff1f\u7ed9\u4ed6\u4eec\u4ef7\u683c\u8303\u56f4\uff1f<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u5047\u8bbe\u4f60\u7ed9\u4ed6\u4eec\u4e00\u4e2a\u4ef7\u683c\u8303\u56f4\uff1a\u201c\u4ef7\u683c\u8303\u56f4\u6bcf\u5e74\u5927\u7ea6\u5728 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KPI\uff1f<\/li>\n\n\n\n<li>\u8fd9\u662f\u5c0f\u578b\u3001\u4e2d\u578b\u8fd8\u662f\u4f01\u4e1a\u89c4\u6a21\u7684\u6f5c\u5728\u5ba2\u6237\uff1f<\/li>\n\n\n\n<li>\u8fd9\u4e2a\u6f5c\u5728\u5ba2\u6237\u9700\u8981\u591a\u5c11\u652f\u6301\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u7684\u603b\u4f53\u9700\u6c42\u662f\u4ec0\u4e48\uff1f<\/li>\n\n\n\n<li>\u6f5c\u5728\u5ba2\u6237\u662f\u5426\u9700\u8981\u54a8\u8be2\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u7684\u9884\u7b97\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u5c06\u5728\u60a8\u7684\u5e73\u53f0\u4e0a\u521b\u9020\u591a\u5c11\u4f7f\u7528\u91cf\uff1f<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6709\u5404\u79cd\u5404\u6837\u7684\u65b9\u6cd5\uff0c\u8fc7\u65e9\u5730\u7ed9\u4ed6\u4eec\u62a5\u4ef7\u53ef\u80fd\u4f1a\u9002\u5f97\u5176\u53cd\u3002<\/strong><\/p>\n\n\n\n<p>\u5927\u591a\u6570\u4eba\u8ba4\u4e3a\u62a5\u4ef7\u8fc7\u9ad8\u662f\u6f5c\u5728\u7684\u4ea4\u6613\u7834\u574f\u8005\uff0c\u5bf9\u4e8e\u8bb8\u591a\u6f5c\u5728\u5ba2\u6237\u6765\u8bf4\uff0c\u8fd9\u662f\u771f\u7684\u3002\u4f46\u6709\u65f6\u60c5\u51b5\u6070\u6070\u76f8\u53cd\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-if-your-price-was-too-low\">\u5982\u679c\u4f60\u7684\u4ef7\u683c\u592a\u4f4e\u600e\u4e48\u529e\uff1f<\/h2>\n\n\n\n<p>\u4e00\u4e9b\u4e70\u5bb6\u62e5\u6709\u5e9e\u5927\u7684\u9884\u7b97\uff0c\u60f3\u77e5\u9053\u60a8\u662f\u4e00\u4e2a\u8ba4\u771f\u7684\u4f9b\u5e94\u5546\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7ed9\u4ed6\u4eec\u62a5\u51fa\u6bcf\u5e7410-2\u4e07\u5143\uff0c\u4ed6\u4eec\u901a\u5e38\u6bcf\u5e74\u4f1a\u82b1200\u4e07\u5143\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u8ba4\u771f\u5bf9\u5f85\u4f60\u3002<\/p>\n\n\n\n<p>\u4f60\u8f93\u6389\u4e86\u8fd9\u7b14\u4ea4\u6613\uff0c\u56e0\u4e3a\u4f60\u4e0d\u77e5\u9053\u4f60\u5728\u548c\u8c01\u6253\u4ea4\u9053\u3002\u4f60\u5728\u9ed1\u6697\u4e2d\u6254\u98de\u9556\uff0c\u7ed9\u4ed6\u4eec\u7684\u4ef7\u683c\u592a\u4f4e\u4e86\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\u4f60\u5e94\u8be5\u600e\u4e48\u505a\u5462\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-s-your-budget\">\u201c\u4f60\u7684\u9884\u7b97\u662f\u591a\u5c11\uff1f\u201d<\/h2>\n\n\n\n<p>\u5982\u679c\u6f5c\u5728\u5ba2\u6237\u544a\u8bc9\u60a8\u4ed6\u4eec\u4e0d\u60f3\u6d6a\u8d39\u65f6\u95f4\u8c08\u8bba\u53ef\u80fd\u4e0d\u7b26\u5408\u5176\u9884\u7b97\u7684\u62a5\u4ef7\uff0c\u53ea\u9700\u95ee\u4ed6\u4eec\uff1a\u201c\u597d\u5427\uff0c\u60a8\u7684\u9884\u7b97\u662f\u591a\u5c11\uff1f\u6211\u4eec\u6709\u5f88\u591a\u65b9\u6cd5\u6765\u6784\u5efa\u4ea4\u6613\uff0c\u6240\u4ee5\u5982\u679c\u4f60\u544a\u8bc9\u6211\u4f60\u7684\u9884\u7b97\uff0c\u6211\u53ef\u4ee5\u544a\u8bc9\u4f60\u6211\u4eec\u662f\u5426\u4ee5\u53ca\u5982\u4f55\u8ba9\u5b83\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u8bb8\u591a\u6f5c\u5728\u5ba2\u6237\u4f1a\u4e0e\u60a8\u5206\u4eab\u6709\u5173\u5176\u9884\u7b97\u7684\u89c1\u89e3\u3002\u4f46\u6709\u4e9b\u4e0d\u4f1a&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-m-not-going-to-tell-you-the-budget\">\u201c\u6211\u4e0d\u4f1a\u544a\u8bc9\u4f60\u9884\u7b97\u201d<\/h2>\n\n\n\n<p>\u8bb8\u591a\u4eba\u5728\u4ece\u6f5c\u5728\u5ba2\u6237\u90a3\u91cc\u5f97\u5230\u62d2\u7edd\u65f6\u4f1a\u5413\u574f\u4e86\u3002\u201c\u54e6\uff0c\u4e0d\uff01\u6211\u7528\u529b\u8fc7\u731b\uff0c\u73b0\u5728\u4ed6\u4eec\u5f88\u4e0d\u9ad8\u5174\uff01<\/p>\n\n\n\n<p>\u4e0d\u3002\u8fd9\u662f\u5b8c\u5168\u9519\u8bef\u7684\u770b\u6cd5\u3002\u60a8\u5df2\u7ecf\u5f15\u8d77\u4e86\u6f5c\u5728\u5ba2\u6237\u7684\u5f3a\u70c8\u53cd\u5e94\u3002\u521a\u624d\u623f\u95f4\u91cc\u7684\u6e29\u5ea6\u5f88\u51c9\uff0c\u4ed6\u4eec\u6709\u70b9\u5174\u8da3\u3002\u4f60\u521a\u521a\u628a\u6e29\u5ea6\u8c03\u9ad8\u4e86\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u524d\u666f\u66f4\u52a0\u60c5\u7eea\u5316\u3002<\/p>\n\n\n\n<p>\u628a\u8fd9\u79cd\u80fd\u91cf\u8f6c\u5316\u4e3a\u5174\u8da3\u3002\u8fd9\u5c31\u662f\u60a8\u5c06\u4e0d\u53c2\u4e0e\u7684\u6f5c\u5728\u5ba2\u6237\u8f6c\u53d8\u4e3a\u9500\u552e\u7535\u8bdd\u4e2d\u7684\u70ed\u95e8\u6f5c\u5728\u5ba2\u6237\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/12\/price-before-value-budget.jpg\" alt=\"price-before-value-budget\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establish-value-first\">\u5efa\u7acb\u4ef7\u503c\u7b2c\u4e00<\/h2>\n\n\n\n<p>\u9996\u5148\u6536\u96c6\u6709\u5173\u6f5c\u5728\u5ba2\u6237\u7684\u76f8\u5173\u89c1\u89e3\u3002\u7136\u540e\uff0c\u5728\u4ef7\u683c\u65b9\u9762\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u7684\u4ef7\u503c\u8fdb\u884c\u5b9a\u4ef7\u3002\u4e0e\u5176\u8bf4\u5b83\u662f\u6210\u672c\u4e2d\u5fc3\uff0c\u4e0d\u5982\u5c06\u5176\u89c6\u4e3a\u4e00\u79cd\u6295\u8d44\u3002<\/p>\n\n\n\n<p>\u95ee\u9898\u4e0d\u5e94\u8be5\u662f\uff1a\u8fd9\u8981\u82b1\u591a\u5c11\u94b1\uff1f<\/p>\n\n\n\n<p>\u95ee\u9898\u5e94\u8be5\u662f\uff1a\u8fd9\u9879\u6295\u8d44\u7684\u6295\u8d44\u56de\u62a5\u7387\u662f\u591a\u5c11\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pricing-is-positioning\">\u5b9a\u4ef7\u5c31\u662f\u5b9a\u4f4d<\/h2>\n\n\n\n<p>\u5e0c\u671b\u60a8\u4e0d\u662f\u5e02\u573a\u4e0a\u6700\u4fbf\u5b9c\u7684\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u60f3\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u9ad8\u7ea7\u89e3\u51b3\u65b9\u6848\uff0c\u5219\u65e0\u6cd5\u901a\u8fc7\u6279\u53d1\u5b9a\u4ef7\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u8fd9\u4e0d\u662f\u4e00\u4e2a\u53ef\u6301\u7eed\u7684\u4e1a\u52a1\uff0c\u4eba\u4eec\u6839\u636e\u4f60\u6536\u53d6\u7684\u4ef7\u683c\u5f97\u51fa\u5173\u4e8e\u4ed6\u4eec\u83b7\u5f97\u7684\u4ef7\u503c\u7684\u7ed3\u8bba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"price-can-be-empowering\">\u4ef7\u683c\u53ef\u4ee5\u8d4b\u4e88\u6743\u529b<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/12\/price-before-value-dollar-sign.jpg\" 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