{"id":12213,"date":"2022-02-16T20:59:12","date_gmt":"2022-02-16T12:59:12","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=12213"},"modified":"2022-02-16T21:21:59","modified_gmt":"2022-02-16T13:21:59","slug":"%e9%94%80%e5%94%ae%e6%b5%81%e7%a8%8b%ef%bc%9a%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e4%b8%9a%e7%bb%a9%e7%9a%84%e8%b7%af%e7%ba%bf%e5%9b%be","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/%e9%94%80%e5%94%ae%e6%b5%81%e7%a8%8b%ef%bc%9a%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e4%b8%9a%e7%bb%a9%e7%9a%84%e8%b7%af%e7%ba%bf%e5%9b%be\/","title":{"rendered":"\u9500\u552e\u6d41\u7a0b\uff1a\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u7684\u8def\u7ebf\u56fe"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/sales-process-template.jpg\" alt=\"sales-process-template\" title=\"sales-process-template\"\/><\/figure>\n\n\n\n<p><strong>\u5e16\u5b50\u6458\u8981\uff1a<\/strong><\/p>\n\n\n\n<ul 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id=\"\u4ec0\u4e48\u662f\u9500\u552e\u6d41\u7a0b\"><strong>\u4ec0\u4e48\u662f\u9500\u552e\u6d41\u7a0b\uff1f<\/strong><\/h2>\n\n\n\n<p><strong>\u9500\u552e\u6d41\u7a0b<\/strong>\u662f\u9500\u552e\u4eba\u5458\u4e3a\u5c06\u6f5c\u5728\u4e70\u5bb6\u4ece\u610f\u8bc6\u7684\u65e9\u671f\u9636\u6bb5\u5e26\u5230\u5b8c\u6210\u9500\u552e\u800c\u91c7\u53d6\u7684\u4e00\u7ec4\u53ef\u91cd\u590d\u7684\u6b65\u9aa4\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\uff0c\u9500\u552e\u6d41\u7a0b\u5305\u62ec5-7\u4e2a\u6b65\u9aa4\uff1a<strong>\u53d1\u73b0\u6f5c\u5728\u5ba2\u6237\uff0c\u51c6\u5907<\/strong>\uff0c<strong>\u65b9\u6cd5<\/strong>\uff0c<strong>\u6f14\u793a<\/strong>\uff0c<strong>\u5904\u7406\u5f02\u8bae\uff0c\u5173\u95ed\u548c\u8ddf\u8fdb<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/sales-process-cycle.jpg\" alt=\"sales-process-cycle\" title=\"sales-process-cycle\"\/><\/figure>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u8fd9\u662f\u6f5c\u5728\u5ba2\u6237\u4ece\u610f\u8bc6\u5230\u4ed6\u4eec\u9700\u8981\u4ea7\u54c1\u5230\u5b9e\u9645\u8d2d\u4e70\u7684\u65c5\u7a0b\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u9500\u552e\u6d41\u7a0b<em>\u662f\u6f5c\u5728\u5ba2\u6237\u7684\u65c5\u7a0b<\/em>\uff0c\u56e0\u6b64\u5b83\u662f\u9500\u552e\u4eba\u5458\u7684<em>\u8def\u7ebf\u56fe<\/em>\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u4e0e\u9500\u552e\u6f0f\u6597\u6df7\u6dc6\u3002<\/p>\n\n\n\n<p>\u9500\u552e\u6f0f\u6597\u662f\u6f5c\u5728\u5ba2\u6237\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u6240\u6709\u6d3b\u8dc3\u9500\u552e\u6d3b\u52a8\u548c\u4e92\u52a8\u7684\u53ef\u89c6\u5316\u3002\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u4e00\u4e2a\u5047\u8bbe\uff0c\u8bf4\u660e\u5ba2\u6237\u7684\u8d2d\u4e70\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u5927\u591a\u6570\u9500\u552e\u56e2\u961f\u90fd\u77e5\u9053\u4ed6\u4eec\u7ecf\u5386\u4e86\u7c7b\u4f3c\u7684\u6d41\u7a0b\uff0c\u4f46\u4ed6\u4eec\u4e2d\u7684\u8bb8\u591a\u4eba\u51b3\u5b9a\u6982\u8ff0\u548c\u6807\u51c6\u5316\u6d41\u7a0b\uff0c\u800c\u8fd9\u4e00\u5207\u90fd\u7531\u5404\u4e2a\u9500\u552e\u4ee3\u8868\u6765\u51b3\u5b9a\u91c7\u53d6\u54ea\u4e9b\u6b65\u9aa4\u4ee5\u53ca\u4f55\u65f6\u91c7\u53d6\u3002<\/p>\n\n\n\n<p>\u903b\u8f91\u5f88\u6e05\u695a\uff1a\u53ea\u8981\u9500\u552e\u4eba\u5458\u7ee7\u7eed\u5b8c\u6210\u9500\u552e\u5e76\u5e26\u6765<em>\u6536\u5165\uff0c<\/em><em>\u4ed6\u4eec\u5982\u4f55\u505a 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href=\"https:\/\/www.business2community.com\/sales-management\/the-ultimate-guide-to-creating-an-effective-sales-process-02360780\" target=\"_blank\" rel=\"noreferrer noopener\">\u9500\u552e\u7ba1\u7406\u534f\u4f1a<\/a>\u7684\u4e00\u9879\u7814\u7a76\uff0c\u5728\u6240\u6709\u4f7f\u7528\u6b63\u5f0f\u7684\u6307\u5bfc\u9500\u552e\u6d41\u7a0b\u7684\u516c\u53f8\u4e2d\uff0c<strong>\u670990%<\/strong>\u7684\u516c\u53f8\u88ab\u8bc4\u4e3a<strong>\u7ee9\u6548\u6700\u9ad8\u7684<\/strong>\u516c\u53f8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/sales-process-performance.jpg\" alt=\"sales-process-performance\" title=\"sales-process-performance\"\/><\/figure>\n\n\n\n<p>\u4f46\u662f\uff0c\u8fd9\u8fd8\u4e0d\u662f\u5168\u90e8\u3002<\/p>\n\n\n\n<p>\u5854\u65af\u793e\u96c6\u56e2\uff08TAS Group\uff09\u3001\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff08Harvard Business Review\uff09\u7684\u7814\u7a76\u8fd8\u53d1\u73b0\uff0c<strong>\u5b9e\u65bd\u9500\u552e\u6d41\u7a0b\u7684\u516c\u53f8\u6bd4\u4e0d\u5b9e\u65bd\u9500\u552e\u6d41\u7a0b\u7684\u516c\u53f8\u8868\u73b0\u66f4\u597d\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tasgroup.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">TAS\u96c6\u56e2<\/a>\u53c2\u8003Dealmaker\u6307\u6570\u7814\u7a76\u6307\u51fa\uff0c\u5728\u9075\u5faa\u7ed3\u6784\u5316\u9500\u552e\u6d41\u7a0b\u7684\u516c\u53f8\u4e2d\uff0c<strong>\u670970%<\/strong>\u662f<strong>\u9ad8\u7ee9\u6548\u516c\u53f8<\/strong>;\u5bf9\u4e8e\u5177\u6709\u660e\u786e\u9500\u552e\u6d41\u7a0b\u7684\u516c\u53f8\uff0c\u8d85\u8fc7<strong>70%<\/strong>\u7684\u4e1a\u52a1\u9884\u6d4b\u662f<strong>\u51c6\u786e\u7684<\/strong>\u3002<\/li><li>\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff08HBR\uff09\u7684\u4e00<a href=\"https:\/\/hbr.org\/2015\/01\/companies-with-a-formal-sales-process-generate-more-revenue\" target=\"_blank\" rel=\"noreferrer noopener\">\u9879\u7814\u7a76<\/a>\u663e\u793a\uff0c\u4e0e\u6ca1\u6709\u6807\u51c6\u5316\u9500\u552e\u6d41\u7a0b\u7684\u4f01\u4e1a\u76f8\u6bd4\uff0c\u62e5\u6709\u6807\u51c6\u5316\u9500\u552e\u6d41\u7a0b\u7684\u4f01\u4e1a<strong>\u7684\u6536\u5165\u589e\u957f\u4e8628%\u3002<\/strong><\/li><li>\u5728\u53e6\u4e00<a href=\"https:\/\/hbr.org\/2015\/01\/what-top-sales-teams-have-in-common-in-5-charts\" target=\"_blank\" rel=\"noreferrer noopener\">\u9879\u7814\u7a76<\/a>\u4e2d\uff0c\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u663e\u793a\uff0c<strong>50%\u7684\u9ad8\u7ee9\u6548\u9500\u552e<\/strong>\u7ec4\u7ec7\u627f\u8ba4\u62e5\u6709&#8221;\u5bc6\u5207\u76d1\u63a7\u3001\u4e25\u683c\u6267\u884c\u6216\u81ea\u52a8\u5316&#8221;\u7684\u9500\u552e\u6d41\u7a0b\u3002\u4e0e\u6b64\u540c\u65f6\uff0c48%\u7684\u8868\u73b0\u4e0d\u4f73\u7684\u7ec4\u7ec7\u4e0d\u5b58\u5728\u6216\u975e\u6b63\u5f0f\u7684\u9500\u552e\u6d41\u7a0b\u3002<\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u6570\u5b57\u8868\u660e\uff0c\u5f53\u516c\u53f8\u91c7\u7528\u6807\u51c6\u5316\u7684\u9500\u552e\u6d41\u7a0b\u65f6\uff0c\u4e09\u4e2a\u4e3b\u8981\u7684\u9500\u552e\u53c2\u6570 &#8211;&nbsp;<strong>\u6536\u5165<\/strong>\uff0c<strong>\u7ee9\u6548<\/strong>\u548c<strong>\u9884\u6d4b\u51c6\u786e\u6027<\/strong>&nbsp;&#8211; \u5f80\u5f80\u4f1a\u663e\u7740\u4e0a\u5347\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u6839\u636e<a href=\"https:\/\/www.objectivemanagement.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u76ee\u6807\u7ba1\u7406\u5c0f\u7ec4<\/a>\u7684\u6570\u636e\uff0c\u9ad8\u8fbe<strong>68%\u7684\u9500\u552e\u4eba\u5458<\/strong>\u6839\u672c\u4e0d\u9075\u5faa\u9500\u552e\u6d41\u7a0b\uff01<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u516c\u5e73\u5730\u8bf4\uff0c\u66f4\u591a\u7684\u516c\u53f8\u53ef\u4ee5\u5728\u9500\u552e\u6d41\u7a0b\u7ba1\u7406\u65b9\u9762\u505a\u5f97\u66f4\u597d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u9500\u552e\u6d41\u7a0b\u7684\u6570\u5b57\u5316\u6f14\u8fdb\">\u9500\u552e\u6d41\u7a0b\u7684\u6570\u5b57\u5316\u6f14\u8fdb<\/h2>\n\n\n\n<p>\u6839\u636eGartner\uff0cInc.\u7684\u6570\u636e\uff0c\u52302025\u5e74\uff0c75%\u7684B2B\u9500\u552e\u7ec4\u7ec7\u5c06\u628a\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u5f15\u5bfc\u7684\u9500\u552e\u89e3\u51b3\u65b9\u6848\u6dfb\u52a0\u5230\u5176\u4f20\u7edf\u7684\u9500\u552e\u624b\u518c\u4e2d\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u6d77\u91cf\u6570\u636e\u548c\u9500\u552e\u589e\u5f3a\u6280\u672f\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u4e16\u754c\u5404\u5730\u7684\u9500\u552e\u9886\u5bfc\u8005\u5f00\u59cb\u6295\u8d44\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\uff08ML\uff09\u6280\u672f\u3002<\/p>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u88ab\u7528\u6765\u5206\u6790\u6570\u636e\u5e76\u63a8\u8350\u4e0b\u4e00\u6b65\u7684\u6700\u4f73\u884c\u52a8\u3002<\/p>\n\n\n\n<p><em>\u672a\u6765\u7684\u9500\u552e\u4eba\u5458\u4e0d\u5fc5\u4f9d\u9760&#8221;\u5929\u751f\u7684\u9500\u552e\u6280\u5de7&#8221;\u548c\u76f4\u89c9\u6765\u5b8c\u6210\u4ea4\u6613\uff0c\u800c\u662f\u5fc5\u987b\u66f4\u591a\u5730\u5173\u6ce8\u6570\u636e\uff0c&#8221;\u4ee5\u6709\u6548\u5730\u7ba1\u7406\u4ed6\u4eec\u7684\u9500\u552e\u5468\u671f\uff0c\u56e0\u4e3a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u4fe1\u606f\u7684\u4f7f\u7528\u5bf9\u4ed6\u4eec\u7684\u6210\u529f\u5c06\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u521b\u5efa\u6709\u6548\u9500\u552e\u6d41\u7a0b\u7684-12-\u79cd\u65b9\u6cd5\"><strong>\u521b\u5efa\u6709\u6548\u9500\u552e\u6d41\u7a0b\u7684 12 \u79cd\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p>\u4f9d\u9760\u81ea\u5df1\u7684\u624d\u80fd\u548c\u8db3\u667a\u591a\u8c0b\u662f\u4e00\u79cd\u5f88\u9177\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002\u7136\u800c\uff0c\u9500\u552e\u4e0d\u662f\u76f4\u89c9\u548c\u521b\u9020\u529b\u7684\u6e38\u620f\u3002\u9500\u552e\u662f\u4e00\u7ec4\u7ed3\u6784\u5316\u7684\u6218\u672f\u6b65\u9aa4\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u4ecb\u7ecd\u4e86\u5982\u4f55\u4e3a\u56e2\u961f\u6216\u65e5\u5e38\u9500\u552e\u6d3b\u52a8\u5efa\u7acb\u6807\u51c6\u5316\u7684\u9500\u552e\u6d41\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u9762\u8bd5\u60a8\u7684\u9500\u552e\u56e2\u961f\">1. 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class=\"wp-block-list\"><li>\u60a8\u7684\u9500\u552e\u4eba\u5458\u5982\u4f55\u4e0e\u6f5c\u5728\u4e70\u5bb6\u5efa\u7acb\u8054\u7cfb\uff1f<\/li><li>\u5728\u5b8c\u6210\u9500\u552e\u4e4b\u524d\uff0c\u4ed6\u4eec\u505a\u7684\u6700\u540e\u4e00\u4ef6\u4e8b\u662f\u4ec0\u4e48\uff1f<\/li><\/ul>\n\n\n\n<p>\u9762\u8bd5\u60a8\u7684\u9500\u552e\u56e2\u961f\uff0c\u5b66\u4e60\u4ed6\u4eec\u7684\u8bed\u8a00\uff0c\u7b56\u7565\u548c\u6280\u672f\uff0c\u4ee5\u7eb3\u5165\u4e00\u4e2a\u6709\u51dd\u805a\u529b\u7684\u8ba1\u5212\uff0c\u53ef\u4ee5\u4e3a\u5176\u4ed6\u4eba\u590d\u5236\u548c\u7cfb\u7edf\u5316\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-\u6e05\u9664\u6d6a\u8d39\"><strong>2. 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id=\"4-\u5728\u6bcf\u4e00\u6b65\u90fd\u53d1\u6325\u60a8\u7684\u9500\u552e\u624d\u80fd\"><strong>4.\u5728\u6bcf\u4e00\u6b65\u90fd\u53d1\u6325\u60a8\u7684\u9500\u552e\u624d\u80fd<\/strong><\/h3>\n\n\n\n<p>\u62e5\u6709\u9500\u552e\u6d41\u7a0b\u4e0d\u4f1a\u53d6\u6d88\u521b\u9020\u529b\uff01<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u5229\u7528\u4f60\u7684\u76f4\u89c9\u548c\u521b\u9020\u6027\u7684\u624d\u80fd\u4ece\u4e00\u4e2a\u9636\u6bb5\u8fdb\u5165\u4e0b\u4e00\u4e2a\u9636\u6bb5\uff0c\u56e0\u4e3a\u9500\u552e\u8fc7\u7a0b\u4e0d\u4f1a\u51b3\u5b9a\u5982\u4f55\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u9500\u552e\uff0c\u5982\u4f55\u6784\u5efa\u4f60\u7684\u9500\u552e\u5ba3\u4f20\uff0c\u5728\u9500\u552e\u7535\u5b50\u90ae\u4ef6\u4e2d\u5199\u4ec0\u4e48\uff0c\u6216\u8005\u5982\u4f55\u5728\u63d0\u6848\u4e2d\u8d77\u8349 &#8211; \u8fd9\u53d6\u51b3\u4e8e\u4f60\u7684\u9500\u552e\u624d\u80fd\u548c\u6280\u80fd\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-\u8e0f\u5165\u5ba2\u6237\u7684\u978b\u5b50\"><strong>5. 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class=\"wp-block-list\"><li>\u6211\u7684\u4e3b\u8981\u5ba2\u6237\u7fa4\u6709\u54ea\u4e9b\uff1f<\/li><li>\u5b83\u4eec\u5728\u8d2d\u4e70\u6a21\u5f0f\u65b9\u9762\u6709\u4f55\u4e0d\u540c\uff1f<\/li><li>\u6211\u5411\u65b0\u5ba2\u6237\u548c\u56de\u5934\u5ba2\u9500\u552e\u4ea7\u54c1\u6709\u4f55\u4e0d\u540c\uff1f<\/li><li>\u5728\u6bcf\u4e2a\u9500\u552e\u9636\u6bb5\uff0c\u6211\u7684\u5ba2\u6237\u671f\u671b\u662f\u4ec0\u4e48\uff0c\u6211\u80fd\u505a\u4e9b\u4ec0\u4e48\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u671f\u671b\uff1f<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-\u91c7\u53d6\u4ee5\u5173\u7cfb\u4e3a\u5bfc\u5411\u7684\u65b9\u6cd5\">6. 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class=\"wp-block-heading\" id=\"7-\u627e\u51fa\u9500\u552e\u505c\u6ede\u7684\u539f\u56e0\">7.\u627e\u51fa\u9500\u552e\u505c\u6ede\u7684\u539f\u56e0<\/h3>\n\n\n\n<p>\u91c7\u7528\u9500\u552e\u6d41\u7a0b\u4f7f\u9500\u552e\u4e13\u4e1a\u4eba\u5458\u80fd\u591f\u786e\u5b9a\u9500\u552e\u505c\u6ede\u7684\u6839\u672c\u539f\u56e0\u3002\u901a\u8fc7\u9075\u5faa\u4e00\u7ec4\u6b65\u9aa4\uff0c\u60a8\u53ef\u4ee5\u5206\u6790\u60a8\u7684\u64cd\u4f5c\u662f\u5426\u8db3\u591f\uff0c\u60a8\u5b9e\u9645\u9700\u8981\u591a\u5c11\u6b65\u9aa4\uff0c\u4ee5\u53ca\u54ea\u4e9b\u88ab\u8bc1\u660e\u662f\u5931\u8bef\u6216\u6d6a\u8d39\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u60a8\u4f7f\u7528\u9500\u552e\u6d41\u7a0b\uff0c\u60a8\u4e0d\u4ec5\u53ef\u4ee5\u77e5\u9053<strong><em>\u53d6\u5f97\u4e86\u4ec0\u4e48<\/em><\/strong>\u6210\u5c31\uff0c\u6ca1\u6709\u5b9e\u73b0\u4ec0\u4e48;\u800c\u4e14\uff0c\u5b83<strong><em>\u662f\u5982\u4f55<\/em><\/strong>\u5b9e\u73b0\u6216\u6ca1\u6709\u5b9e\u73b0\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-\u83b7\u53d6\u66f4\u591a\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\"><strong>8. \u83b7\u53d6\u66f4\u591a\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237<\/strong><\/h3>\n\n\n\n<p>\u91c7\u7528\u660e\u786e\u5b9a\u4e49\u7684\u9500\u552e\u6d41\u7a0b\u5c06\u5e2e\u52a9\u60a8\u7684\u9500\u552e\u56e2\u961f\u89e3\u51b3\u5176\u6700\u5927\u7684\u96be\u9898\u00a0&#8211; \u8fc7\u6ee4\u6389\u4f4e\u6f5c\u529b\u7684\u6f5c\u5728\u5ba2\u6237\u5e76\u786e\u5b9a\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c<strong>\u8d85\u8fc770%\u7684<\/strong>B2B\u9500\u552e\u5468\u671f\u9700\u89814-12\u4e2a\u6708\u624d\u80fd\u5b8c\u6210\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5728\u6d41\u7a0b\u7684\u65e9\u671f\u8bc6\u522b\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u4e0d\u4ec5\u6709\u52a9\u4e8e\u4f7f\u60a8\u7684\u9500\u552e\u5468\u671f\u66f4\u77ed\uff0c\u66f4\u6709\u9488\u5bf9\u6027\uff0c\u800c\u4e14\u8fd8\u5c06\u5e2e\u52a9\u60a8\u7684\u9500\u552e\u56e2\u961f\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u4ed6\u4eec\u7684\u52aa\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/b2b-sales-cycle-length.jpg\" alt=\"b2b-sales-cycle-length\" title=\"b2b-sales-cycle-length\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-\u6539\u5584\u9884\u6d4b\u548c\u6536\u5165\"><strong>9. \u6539\u5584\u9884\u6d4b\u548c\u6536\u5165<\/strong><\/h3>\n\n\n\n<p>\u6e05\u695a\u5730\u4e86\u89e3\u9500\u552e\u4eba\u5458\u5728\u9500\u552e\u8fc7\u7a0b\u4e2d\u7684\u4f4d\u7f6e\u6709\u52a9\u4e8e\u9500\u552e\u7ecf\u7406\u63d0\u51fa\u66f4\u51c6\u786e\u7684\u9500\u552e\u9884\u6d4b\u3002\u7531\u4e8e\u9500\u552e\u6d41\u7a0b\u662f\u4e00\u7ec4\u53ef\u91cd\u590d\u7684\u6b65\u9aa4\uff0c\u56e0\u6b64\u5b83\u53ef\u4ee5\u66f4\u4e00\u81f4\u5730\u4e86\u89e3\u60a8\u7684\u56e2\u961f\u4ece\u7ed9\u5b9a\u6570\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u4e2d\u5b8c\u6210\u4e86\u591a\u5c11\u7b14\u4ea4\u6613\u3002\u8fd9\u4f7f\u60a8\u53ef\u4ee5\u9884\u6d4b\u83b7\u80dc\u7387\u5e76\u66f4\u51c6\u786e\u5730\u8bbe\u7f6e\u914d\u989d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-\u7edd\u4e0d\u9519\u8fc7\u540e\u7eed\u6d3b\u52a8\"><strong>10. \u7edd\u4e0d\u9519\u8fc7\u540e\u7eed\u6d3b\u52a8<\/strong><\/h3>\n\n\n\n<p>\u8d62\u5f97\u9500\u552e\u7684\u6700\u91cd\u8981\u65b9\u9762\u4e4b\u4e00\u662f\u53ca\u65f6\u7684\u540e\u7eed\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n\n\n\n<p>\u5728\uff08\u901a\u5e38\u662f\u6f2b\u957f\u7684\uff09\u9500\u552e\u4e92\u52a8\u4e2d\uff0c\u9500\u552e\u4ee3\u8868\u53ef\u80fd\u4f1a\u5fd8\u8bb0\u8ddf\u8fdb\u6f5c\u5728\u5ba2\u6237\u3002\u4ec5\u6b64\u4e00\u9879\u5c31\u53ef\u80fd\u4f7f\u6574\u4e2a\u9500\u552e\u9677\u5165\u56f0\u5883\u3002\u540e\u7eed\u5de5\u4f5c\u4f7f\u8d2d\u4e70\u6b32\u671b\u4fdd\u6301\u6d3b\u529b\u3002<\/p>\n\n\n\n<p>\u4f46\u4f17\u6240\u5468\u77e5\uff0c\u8ddf\u8fdb\u5e76\u4e0d\u5bb9\u6613\u3002<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5b83\u76ee\u524d\u88ab\u5217\u4e3a<strong>\u9500\u552e\u56e2\u961f\u9762\u4e34\u7684\u7b2c\u4e09\u5927\u6311\u6218<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1381\" height=\"819\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/biggest-sales-challenge.jpg\" alt=\"biggest-sales-challenge\" class=\"wp-image-12227\" title=\"biggest-sales-challenge\" srcset=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/biggest-sales-challenge.jpg 1381w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/biggest-sales-challenge-843x500.jpg 843w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/biggest-sales-challenge-1024x607.jpg 1024w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/biggest-sales-challenge-768x455.jpg 768w, https:\/\/static.xiazhi.co\/wp-content\/uploads\/2022\/02\/biggest-sales-challenge-600x356.jpg 600w\" sizes=\"(max-width: 1381px) 100vw, 1381px\" \/><\/figure>\n\n\n\n<p>\u6807\u51c6\u5316\u7684\u9500\u552e\u6d41\u7a0b\u5c06\u59cb\u7ec8\u63d0\u9192\u60a8\u4f55\u65f6\u8ddf\u8fdb\u6f5c\u5728\u5ba2\u6237\u5e76\u4fdd\u6301\u5065\u5eb7\u7684\u9500\u552e\u6e20\u9053\u3002\u5b83\u751a\u81f3\u53ef\u4ee5\u63d0\u4f9b\u4e00\u79cd\u540e\u7eed\u6d3b\u52a8\uff0c\u751a\u81f3\u53ef\u4ee5\u63d0\u4f9b\u4e00\u79cd\u6a21\u677f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-\u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\"><strong>11. \u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u6237\u4f53\u9a8c<\/strong><\/h3>\n\n\n\n<p>\u901a\u5e38\uff0c\u9500\u552e\u4ee3\u8868\u4f1a\u5c06\u5ba2\u6237\u8fc7\u5feb\u5730\u63a8\u5165\u9500\u552e\u7684\u4e0b\u4e00\u9636\u6bb5\uff0c\u800c\u4ed6\u4eec\u53ef\u80fd\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u4ec5\u4f1a\u7834\u574f\u5173\u7cfb\uff0c\u800c\u4e14\u4f1a\u7834\u574f\u4ea4\u6613\u3002\u4e00\u4e2a\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u9500\u552e\u6d41\u7a0b\uff0c<strong>\u4e13\u6ce8\u4e8e\u5ba2\u6237\uff0c<\/strong>\u53ef\u4ee5\u5c06\u968f\u610f\u4e14\u7ecf\u5e38\u5484\u5484\u903c\u4eba\u7684\u9500\u552e\u8f6c\u53d8\u4e3a\u4e00\u5e06\u98ce\u987a\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u5ba2\u6237\u7684\u8d2d\u4e70\u884c\u4e3a\u548c\u671f\u671b\uff0c\u9500\u552e\u6d41\u7a0b\u5c06\u63d0\u4f9b\u9500\u552e\u4ef7\u503c\uff0c\u589e\u5f3a\u4fe1\u4efb\u5e76\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u66f4\u7262\u56fa\u8054\u7cfb\u7684\u6b65\u9aa4 &#8211; \u6240\u6709\u8fd9\u4e9b\u90fd\u5728\u6b63\u786e\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-\u8f7b\u677e\u4e0a\u7ebf\u9500\u552e\u65b0\u624b\"><strong>12.\u8f7b\u677e\u4e0a\u7ebf\u9500\u552e\u65b0\u624b<\/strong><\/h3>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u65b0\u9500\u552e\u4eba\u5458\u88ab\u8981\u6c42\u8ddf\u968f\uff08\u89c2\u5bdf\uff09\u4ed6\u4eec\u7684\u540c\u4e8b\u9500\u552e\uff0c\u800c\u4e0d\u662f\u9002\u5f53\u7684\u57f9\u8bad\uff0c\u90a3\u4e48\u4f60\u80af\u5b9a\u9700\u8981\u4e00\u4e2a\u9500\u552e\u8fc7\u7a0b\uff01<\/p>\n\n\n\n<p>\u901a\u8fc7\u660e\u786e\u7684\u9500\u552e\u6d41\u7a0b\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u57f9\u8bad\u65b0\u624b\u5e76\u6307\u5bfc\u60a8\u7684\u9500\u552e\u56e2\u961f\u3002\u5b83\u4e0d\u4ec5\u4f1a\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u5177\u4f53\u7684\u9500\u552e\u6b65\u9aa4\uff0c\u800c\u4e14\u8fd8\u4f1a\u7a81\u51fa\u9500\u552e\u7684\u6bcf\u4e2a\u9636\u6bb5\u6240\u9700\u7684\u884c\u4e3a\u548c\u6280\u80fd\uff0c\u6bcf\u4e00\u6b65\u7684\u9884\u671f\u7ed3\u679c\uff0c\u4ee5\u53ca\u5728\u4e0d\u540c\u7684\u9500\u552e\u9636\u6bb5\u5e94\u8be5\u5229\u7528\u54ea\u4e9b\u4e2a\u4eba\u4f18\u52bf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u6807\u51c6\u5316\u7684\u9500\u552e\u6d41\u7a0b-\u4e13\u4e1a\u4eba\u58eb\u603b\u7ed3\"><strong>\u6807\u51c6\u5316\u7684\u9500\u552e\u6d41\u7a0b\uff1a\u4e13\u4e1a\u4eba\u58eb\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<p>\u6807\u51c6\u5316\u548c\u7ed3\u6784\u5316\u7684\u9500\u552e\u6d41\u7a0b\u53ef\u4ee5\u5e2e\u52a9\u60a8<strong><em>\u505a\u6b63\u786e\u7684\u4e8b\u60c5\uff0c<\/em><\/strong>\u5e76\u786e\u5b9a\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002\u638c\u63e1\u8fd9\u4e9b\u77e5\u8bc6\u540e\uff0c\u60a8\u53ef\u4ee5\u907f\u514d\u4e00\u904d\u53c8\u4e00\u904d\u5730\u72af\u540c\u6837\u7684\u9500\u552e\u9519\u8bef\u3002<\/p>\n\n\n\n<p>\u91c7\u7528\u7ecf\u8fc7\u826f\u597d\u8c03\u6574\u7684\u9500\u552e\u6d41\u7a0b\u7684\u957f\u671f\u4f18\u52bf\u662f\u5f88\u591a\u7684\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u9500\u552e\u56e2\u961f\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u521b\u5efa\u548c\u7ef4\u62a4\u6301\u4e45\u7684\u5ba2\u6237\u5173\u7cfb\uff0c<\/li><li>\u786e\u4fdd\u66f4\u9ad8\u7684\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff0c<\/li><li>\u964d\u4f4e\u5ba2\u6237\u4fdd\u7559\u6210\u672c\uff0c<\/li><li>\u83b7\u5f97\u66f4\u591a\u63a8\u8350\uff0c<\/li><li>\u589e\u52a0\u9500\u552e\u6536\u5165\u3002<\/li><\/ul>\n\n\n\n<p>\u5bf9\u4e8e\u9500\u552e\u7ecf\u7406\u6765\u8bf4\uff0c\u9075\u5faa\u6807\u51c6\u5316\u7684\u9500\u552e\u6d41\u7a0b\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u6700\u91cd\u8981\u7684\u4e8b\u60c5\uff1a\u8ba1\u5212\uff0c\u5206\u914d\u6f5c\u5728\u5ba2\u6237\uff0c\u786e\u5b9a\u4efb\u52a1\u7684\u4f18\u5148\u7ea7\uff0c\u66f4\u597d\u5730\u7ba1\u7406\u56e2\u961f\u7684\u65f6\u95f4\u548c\u5de5\u4f5c\u91cf\uff0c\u4ee5\u53ca\u505a\u51fa\u66f4\u51c6\u786e\u7684\u9500\u552e\u9884\u6d4b\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684\u56e2\u961f\u575a\u6301\u8fd9\u4e00\u6d41\u7a0b\uff0c\u60a8\u9700\u8981\u4e00\u4e2aCRM\u3002CRM\u7cfb\u7edf\u5c06\u81ea\u52a8\u5316\u6bcf\u4e2a\u9500\u552e\u9636\u6bb5\uff0c\u5e76\u63d0\u793a\u8981\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\uff0c\u4f55\u65f6\u8ddf\u8fdb\uff0c\u53d1\u9001\u4fe1\u606f\u4ee5\u53ca\u4f55\u65f6\u5f00\u59cb\u51c6\u5907\u9500\u552e\u5ba3\u4f20\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.xiazhi.co\/en\/solutions\/crm\/\" title=\"CRM\">CRM<\/a>\u4f7f\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u5bf9\u6240\u6709\u9500\u552e\u9636\u6bb5\u8fdb\u884c\u7f16\u7a0b\uff0c\u8bb0\u5f55\u6240\u6709\u901a\u4fe1\uff0c\u5e76\u5728\u9002\u5f53\u7684\u65f6\u95f4\u5c06\u6f5c\u5728\u5ba2\u6237\u4ece\u4e00\u4e2a\u9636\u6bb5\u79fb\u52a8\u5230\u53e6\u4e00\u4e2a\u9636\u6bb5\u3002\u66f4\u5c11\u7684\u5de5\u4f5c\uff0c\u66f4\u591a\u7684\u9500\u552e\u3002\u4f60\u8fd8\u80fd\u8981\u6c42\u4ec0\u4e48\u5462\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u6700\u540e\u4e00\u4e2a\u60f3\u6cd5\"><strong>\u6700\u540e\u4e00\u4e2a\u60f3\u6cd5&#8230;<\/strong><\/h2>\n\n\n\n<p>\u4e00\u4e2a\u597d\u7684\u9500\u552e\u6d41\u7a0b\u4ece\u6765\u90fd\u4e0d\u662f\u4e00\u6210\u4e0d\u53d8\u7684\uff01<\/p>\n\n\n\n<p>\u5b83\u9700\u8981\u5b9a\u671f\u4fee\u8ba2\u548c\u8c03\u6574\uff0c\u786e\u4fdd\u5b83\u53cd\u6620\u5f53\u524d\u7684\u5e02\u573a\u72b6\u6001\uff0c\u5ba2\u6237\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\uff0c\u56e2\u961f\u6280\u80fd\u548c\u4e1a\u52a1\u7ec6\u8282\u3002<\/p>\n\n\n\n<p>\u5b83\u5e94\u59cb\u7ec8\u662f\u4e00\u9879\u8fdb\u884c\u4e2d\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u60a8\u662f\u5426\u9075\u5faa\u516c\u53f8\u4e2d\u7684\u6807\u51c6\u5316\u9500\u552e\u6d41\u7a0b\uff1f<\/p>\n\n\n\n<p>\u60a8\u6709\u591a\u5c11\u4e2a\u6b65\u9aa4\uff1f\u62e5\u6709\u9500\u552e\u6d41\u7a0b\u662f\u5426\u6709\u52a9\u4e8e\u60a8\u8d62\u5f97\u66f4\u591a\u4ea4\u6613\uff1f\u60a8\u662f\u5426\u6b63\u5728\u4f7f\u7528<a 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data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-down\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-dislike-count-wrap pld-count-wrap\">0<\/span>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u5e16\u5b50\u6458\u8981\uff1a \u9500\u552e\u4eba\u5458\u4e0d\u559c\u6b22\u9075\u5faa\u5f3a\u52a0\u7684\u4f8b\u884c\u516c\u4e8b\uff0c\u8c01\u80fd\u8d23\u602a\u4ed6\u4eec\u5462\uff1f\u4f46\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u4e09\u5206\u4e4b\u4e8c\u7684\u9500\u552e\u4ee3\u8868\u4e0d\u9075\u5faa\u9500\u552e\u6d41\u7a0b 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