{"id":11528,"date":"2021-10-07T21:04:12","date_gmt":"2021-10-07T13:04:12","guid":{"rendered":"https:\/\/www.xiazhi.co\/?p=11528"},"modified":"2024-11-05T16:58:13","modified_gmt":"2024-11-05T08:58:13","slug":"how-to-create-an-effective-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.xiazhi.co\/en\/how-to-create-an-effective-email-marketing-strategy\/","title":{"rendered":"\u5982\u4f55\u521b\u5efa\u6709\u6548\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565"},"content":{"rendered":"<p>\u949f\u58f0\u548c\u53e3\u54e8\u58f0\u7ee7\u7eed\u5728\u4e92\u8054\u7f51\u4e0a\u54cd\u8d77\uff0c\u58f0\u79f0\u662f\u4e1a\u52a1\u589e\u957f\u3001\u8425\u9500\u548c\u66f4\u591a\u8d44\u91d1\u7684&#8221;\u79d8\u5bc6&#8221;\u3002\u4f46\u7535\u5b50\u90ae\u4ef6\u8425\u9500<a href=\"https:\/\/www.campaignmonitor.com\/company\/annual-report\/2019\/\" target=\"_blank\" rel=\"noreferrer 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class=\"wp-block-heading\">4. \u5efa\u7acb\u683c\u5f0f\/\u6a21\u677f<\/h2>\n\n\n\n<p>\u60a8\u4e0d\u60f3\u6bcf\u6b21\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u65f6\u90fd\u91cd\u65b0\u53d1\u660e\u8f66\u8f6e &#8211; \u8fd9\u5bf9\u60a8\u6765\u8bf4\u53ef\u80fd\u5f88\u8d39\u65f6\uff0c\u4e5f\u4f1a\u4ee4\u60a8\u7684\u5ba2\u6237\u611f\u5230\u56f0\u60d1\u3002\u76f8\u53cd\uff0c\u521b\u5efa\u4e00\u4e9b\u8bbe\u7f6e\u683c\u5f0f\u548c\u6a21\u677f\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u60a8\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u7c7b\u578b\u91cd\u7528\u8fd9\u4e9b\u683c\u5f0f\u548c\u6a21\u677f\u3002<\/p>\n\n\n\n<p>\u7535\u5b50\u90ae\u4ef6\u683c\u5f0f\u6709\u4e24\u79cd\u7c7b\u578b\uff1a\u7eaf\u6587\u672c\u548c\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/10\/blog-GameStop@2x.jpg\" alt=\"blog-GameStop@2x\" class=\"wp-image-8459173\" title=\"blog-GameStop@2x\"\/><figcaption class=\"wp-element-caption\"><em>\u8fd9\u5c01\u6765\u81ea GameStop \u7684\u57fa\u4e8e\u6587\u672c\u7684\u7535\u5b50\u90ae\u4ef6\u5904\u7406 COVID-19 \u5927\u6d41\u884c\uff0c\u770b\u8d77\u6765\u5c31\u50cf\u4e00\u5c01\u6765\u81ea\u670b\u53cb\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u8fd9\u4f7f\u5f97\u5b83\u770b\u8d77\u6765\u66f4\u52a0\u4e2a\u4eba\u5316\u3002<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u7eaf\u6587\u672c\u7535\u5b50\u90ae\u4ef6<\/strong>\u521b\u5efa\u901f\u5ea6\u5f88\u5feb\uff0c\u901a\u5e38\u770b\u8d77\u6765\u4e0d\u50cf\u8425\u9500\u7535\u5b50\u90ae\u4ef6\uff0c\u8fd9\u53ef\u80fd\u6709\u52a9\u4e8e\u60a8\u83b7\u5f97\u5173\u6ce8\u3002\u4f46\u662f\uff0c\u5b83\u4eec\u53ef\u80fd\u5f88\u65e0\u804a\uff0c\u5728\u5e03\u5c40\u548c\u5c55\u793a\u4ea7\u54c1\u9009\u9879\u65b9\u9762\u4e5f\u6709\u9650\u3002\u800c\u4e14\uff0c\u5982\u679c\u6ca1\u6709\u89c6\u89c9\u63d0\u9192\uff0c\u6709\u4e9b\u4eba\u53ef\u80fd\u4e0d\u8bb0\u5f97\u6216\u8ba4\u51fa\u4f60\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/10\/blog-Designed-Email@2x.jpg\" alt=\"\" class=\"wp-image-8459194\" title=\"blog-Designed-Email@2x\"\/><figcaption class=\"wp-element-caption\"><em>\u8fd9\u4e2a\u8bbe\u8ba1\u7684\u7535\u5b50\u90ae\u4ef6\u4eceMinna\u6293\u4f4f\u660e\u4eae\u7684\u989c\u8272\u548c\u56fe\u6848\u7684\u5173\u6ce8\u3002<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u8bbe\u8ba1\u7684\u7535\u5b50\u90ae\u4ef6<\/strong>\u63d0\u4f9b\u4e86\u66f4\u591a\u5438\u5f15\u6ce8\u610f\u529b\u548c\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u9009\u62e9\u3002\u4ed6\u4eec\u4ee5\u4e00\u81f4\u7684\u5916\u89c2\u548c\u611f\u89c9\u5728\u89c6\u89c9\u4e0a\u5ba3\u4f20\u60a8\u7684\u54c1\u724c\uff0c\u8ba9\u5ba2\u6237\u653e\u5fc3\uff0c\u4ed6\u4eec\u6765\u81ea\u60a8\u3002\u6b64\u5916\uff0c\u5b83\u4eec\u53ef\u91cd\u590d\u4f7f\u7528\uff0c\u5e76\u53ef\u4ee5\u5305\u62ec\u6309\u94ae\u7b49\u5143\u7d20 &#8211; \u8fd9\u53ef\u80fd\u5bfc\u81f4\u66f4\u591a\u7684\u70b9\u51fb\u3002\u7136\u800c\uff0c\u5b83\u4eec\u4e5f\u975e\u5e38\u8017\u65f6\uff0c\u9700\u8981\u4e13\u4e1a\u77e5\u8bc6\u6765\u8bbe\u8ba1\u548c\u5b8c\u5584\u79fb\u52a8\u54cd\u5e94\u80fd\u529b\u7b49\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u4f60\u4e0d\u662f\u8bbe\u8ba1\u5e08\uff0c\u4e0d\u8981\u62c5\u5fc3\u3002\u3010\u8425\u9500\u7cfb\u7edf\u3011\u53ef\u4ee5\u968f\u4fbf\u521b\u5efa\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u8fd9\u4e9b\u7535\u5b50\u90ae\u4ef6\u968f\u60a8\u5e0c\u671b\u7684\u90a3\u6837\u7b80\u5355\uff08\u6216\u590d\u6742\uff01\u4f7f\u7528\u62d6\u653e\u7f16\u8f91\u5668\u5c06\u5143\u7d20\u7cbe\u786e\u653e\u7f6e\u5230\u60a8\u60f3\u8981\u7684\u4f4d\u7f6e\uff0c\u800c\u65e0\u9700\u4ee3\u7801\u884c\u3002\u60a8\u751a\u81f3\u53ef\u4ee5\u4fdd\u5b58\u6a21\u677f\u4f9b\u5c06\u6765\u4f7f\u7528\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u521b\u9020\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u9500\u552e\u5ba3\u4f20<\/h2>\n\n\n\n<p>\u521b\u5efa\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u53ef\u5e2e\u52a9\u60a8\u4ece\u7528\u6237\u6536\u4ef6\u7bb1\u4e2d\u7684\u6240\u6709\u5176\u4ed6\u7535\u5b50\u90ae\u4ef6\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u53d1\u9001\u7684\u6bcf\u5c01\u7535\u5b50\u90ae\u4ef6\u90fd\u53ea\u662f\u53e6\u4e00\u4e2a\u9500\u552e\u5ba3\u4f20\uff0c\u90a3\u4e48\u4e0d\u4e45\u4e4b\u540e\uff0c\u8ba2\u9605\u8005\u5c31\u4f1a\u8c03\u51fa\u60a8\u7684\u90ae\u4ef6\u6216\u5c06\u60a8\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\u3002\u8bc0\u7a8d\u662f\u63d0\u4f9b\u4ef7\u503c\uff0c\u540c\u65f6\u5c55\u793a\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u76ee\u6807\u662f\u63d0\u9ad8\u9500\u552e\u989d\uff0c\u8bf7\u8003\u8651\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5982\u4f55\u52a0\u5f3a\u4e0e\u5ba2\u6237\u7684\u5173\u7cfb\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u56de\u6765\u3002\u5305\u62ec\u5982\u4f55\u6307\u5bfc\u3001\u4ea7\u54c1\u6559\u7a0b\u3001\u65b0\u4ea7\u54c1\u7684\u72ec\u5bb6\u5c55\u793a\u3001\u6148\u5584\u6d3b\u52a8\u7684\u56fe\u7247\u6216\u6848\u4f8b\u7814\u7a76\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/10\/blog-Barilla@2x.jpg\" alt=\"blog-Barilla@2x\" class=\"wp-image-8459209\" title=\"blog-Barilla@2x\"\/><figcaption class=\"wp-element-caption\"><em>\u5df4\u91cc\u62c9\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u4f7f\u7528\u4ed6\u4eec\u7684\u4ea7\u54c1\u5206\u4eab\u98df\u8c31\uff0c\u800c\u4e0d\u662f\u4e13\u6ce8\u4e8e\u4fc3\u9500\u3002<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u8fd8\u8981\u8003\u8651\u5173\u4e8e\u53d7\u4f17\u611f\u5174\u8da3\u7684\u4e3b\u9898\u7684\u6709\u8da3\u548c\u7fd4\u5b9e\u7684\u6587\u7ae0\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u51fa\u552e\u9732\u8425\u548c\u6237\u5916\u88c5\u5907\uff0c\u8bf7\u63d0\u4f9b\u6709\u5173\u9732\u8425\u5730\u548c\u5f92\u6b65\u65c5\u884c\u63d0\u793a\u7684\u6587\u7ae0\u3002\u5b83\u5e76\u4e0d\u603b\u662f\u539f\u521b\u5185\u5bb9 &#8211; \u94fe\u63a5\u5230\u4fe1\u8a89\u826f\u597d\u7684\u6587\u7ae0\uff0c\u975e\u7ade\u4e89\u7684\u7f51\u7ad9\u6216\u4e0e\u5f71\u54cd\u8005\u5408\u4f5c\uff0c\u4ee5\u521b\u5efa\u72ec\u7279\u7684\u5185\u5bb9\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u91c7\u53d6\u591a\u6e20\u9053\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u5728\u6574\u4f53\u6218\u7565\u7684\u9a71\u52a8\u4e0b\uff0c\u5c06\u7535\u5b50\u90ae\u4ef6\u4f5c\u4e3a\u60a8\u4f7f\u7528\u7684\u51e0\u4e2a\u8425\u9500\u6e20\u9053\u4e4b\u4e00\u3002\u4eba\u4eec\u82b1\u65f6\u95f4\u5728\u5404\u79cd\u5e73\u53f0\u4e0a\uff0c\u4f60\u7684\u8425\u9500\u7ec4\u5408\u5e94\u8be5\u53cd\u6620\u4f60\u7684\u53d7\u4f17\u5982\u4f55\u548c\u5728\u54ea\u91cc\u5ea6\u8fc7\u4ed6\u4eec\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u6709\u5927\u578b\u793e\u4ea4\u5a92\u4f53\u5173\u6ce8\uff0c\u8bf7\u521b\u5efa\u4ec5\u9650\u7535\u5b50\u90ae\u4ef6\u7684\u72ec\u5bb6\u673a\u4f1a\uff0c\u9f13\u52b1\u4ed6\u4eec\u8ba2\u9605\u60a8\u7684\u5217\u8868\u3002\u73b0\u5728\uff0c\u4f60\u53ef\u4ee5\u5728\u4e0d\u6b62\u4e00\u4e2a\u5730\u65b9\u8054\u7cfb\u5230\u4ed6\u4eec\uff01\u60c5\u51b5\u4e5f\u76f8\u53cd\u3002\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\uff0c\u5305\u62ec\u8ba2\u9605\u8005\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8\u60a8\u6216\u6ce8\u518c\u63a5\u6536\u7269\u7406\u76ee\u5f55\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<p>\u5728\u6240\u6709\u6e20\u9053\u4e2d\u4f7f\u7528\u4e00\u81f4\u7684\u6d88\u606f\u548c\u56fe\u5f62\uff0c\u4ee5\u4fbf\u60a8\u7684\u7c89\u4e1d\u8ba4\u53ef\u60a8\u7684\u54c1\u724c\uff0c\u5e76\u76f8\u4fe1\u4ed6\u4eec\u5df2\u7ecf\u5230\u8fbe\u4e86\u6b63\u786e\u7684\u4f4d\u7f6e\u3002\u4e3a\u4e86\u63d0\u9ad8\u6548\u7387\uff0c\u60a8\u53ef\u4ee5\u5728\u53e6\u4e00\u4e2a\u5e73\u53f0\u4e0a\u91cd\u590d\u4f7f\u7528\u6765\u81ea\u67d0\u4e2a\u5e73\u53f0\u7684\u5185\u5bb9\u3002\u4f46\u662f\uff0c\u786e\u4fdd\u6bcf\u4e2a\u81f3\u5c11\u6709\u65f6\u6709\u72ec\u7279\u548c\u72ec\u7279\u7684\u4e1c\u897f\uff0c \u8fd9\u6837\u4eba\u4eec\u5c31\u6709\u7406\u7531\u8ddf\u968f\u4f60\u591a\u4e2a\u5730\u65b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u8861\u91cf\u548c\u6539\u8fdb<\/h2>\n\n\n\n<p>\u91cd\u8981\u7684\u662f\u8981\u5b9a\u671f\u9000\u540e\u4e00\u6b65\uff0c\u8bc4\u4f30\u4ec0\u4e48\u662f\u6709\u6548\u7684\uff0c\u4ec0\u4e48\u4e0d\u662f\u3002\u5728\u65e5\u5e38\u7684\u7ecf\u8425\u4e1a\u52a1\u4e89\u593a\u4e2d\uff0c\u5c06\u6b64\u4efb\u52a1\u63a8\u5230\u4e00\u8fb9\u5f88\u5bb9\u6613\uff0c\u4f46\u8981\u4f7f\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u66f4\u52a0\u6709\u6548\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u5927\u591a\u6570\u5e73\u53f0\u63d0\u4f9b\u6709\u5173\u60a8\u7684\u6d88\u606f\u5438\u5f15\u8ba2\u9605\u8005\u7a0b\u5ea6\u7684\u6570\u636e\u3002\u4ee5\u4e0b\u662f\u4f7f\u7528\u6b64\u4fe1\u606f\u6539\u8fdb\u7b56\u7565\u7684\u4e00\u4e9b\u6307\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7559\u610f\u60a8\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u5e76\u8fdb\u884c\u6e10\u8fdb\u5f0f\u6539\u8fdb\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u4f1a\u6ce8\u610f\u5230\u7535\u5b50\u90ae\u4ef6\u5728\u67d0\u4e9b\u65e5\u671f\u6216\u65f6\u95f4\u7684\u53c2\u4e0e\u5ea6\u4f1a\u66f4\u9ad8\u6216\u66f4\u4f4e\u3002\u6216\u8005\u67d0\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\u4ea7\u751f\u7684\u70b9\u51fb\u6b21\u6570\u6bd4\u5176\u4ed6\u5185\u5bb9\u591a\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u60a8\u6536\u5230\u5927\u91cf\u53d6\u6d88\u8ba2\u9605\uff0c\u8bf7\u67e5\u770b\u60a8\u7684\u5185\u5bb9\u3001\u6d41\u7a0b\u548c\u7b56\u7565\u3002\u53ef\u80fd\u5f88\u7b80\u5355\uff01\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u544a\u8bc9\u4eba\u4eec\u4ed6\u4eec\u6b63\u5728\u6ce8\u518c\u6bcf\u6708\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u4f46\u60a8\u6bcf\u5468\u5411\u4ed6\u4eec\u53d1\u9001\u66f4\u65b0\uff0c\u60a8\u53ef\u80fd\u4f1a\u5c06\u4ed6\u4eec\u8d76\u8d70\u3002<\/li>\n\n\n\n<li>\u6700\u91cd\u8981\u7684\u662f\uff0c\u8bf7\u8bb0\u4f4f\u60a8\u4e3a\u4ec0\u4e48\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u3002\u4f60\u8fbe\u5230\u4f60\u7684\u76ee\u6807\u4e86\u5417\uff1f\u60a8\u9700\u8981\u5c1d\u8bd5\u4e0d\u540c\u7684\u65b9\u6cd5\u5417\uff1f\u5b9a\u671f\u767b\u8bb0\u5165\u4f4f\uff0c\u4ee5\u786e\u4fdd\u4f60\u4e0d\u4f1a\u504f\u79bb\u8f68\u9053\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.xiazhi.co\/wp-content\/uploads\/2021\/10\/blog-Email-Capture@2x.jpg\" alt=\"blog-Email-Capture@2x\" class=\"wp-image-8459225\" title=\"blog-Email-Capture@2x\"\/><figcaption class=\"wp-element-caption\"><em>\u8fd9\u91cc\u5305\u62ec\u4e00\u4e2a\u7b80\u5355\u4f46\u5438\u5f15\u6ce8\u610f\u529b\u7684\u7535\u5b50\u90ae\u4ef6\u6355\u83b7\u5728\u4ed6\u4eec\u7684\u811a\u6b65\u3002<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u6784\u5efa\u5217\u8868<\/h2>\n\n\n\n<p>\u6ca1\u6709\u8d28\u91cf\u7684\u8ba2\u9605\u8005\u5217\u8868\uff0c\u7535\u5b50\u90ae\u4ef6\u662f\u6beb\u65e0\u610f\u4e49\u7684\u3002\u4f46\u662f\uff0c\u60a8\u5982\u4f55\u521b\u5efa\u8be5\u5217\u8868\uff1f\u4ee5\u4e0b\u662f\u4e00\u4e9b\u63d0\u793a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b9\u4fbf\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8ba2\u9605\u3002\u5177\u6709\u5feb\u901f\u548c\u7b80\u5355\u6ce8\u518c\u5f62\u5f0f\u7684\u7a81\u51fa\u6807\u6ce8\u81f3\u5173\u91cd\u8981\u3002\u5e76\u6dfb\u52a0\u8fd9\u4e2a\uff0c\u5b83\u4e0d\u80fd\u9519\u8fc7 &#8211; 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